Biondo Creative Blog
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What is Responsive Design
What is Responsive Web Design? More and more people are using their smartphones and tablets to access the internet, which is why your website needs to be responsive - that is, it should automatically adapt to the size of the screen it is being viewed on. If your...
Google My Business Renamed to Google Business Profile as Features Migrate to Maps and Search
Learn more about the upcoming change to Google My Business, including what it means for your business.
How Small Companies Topple Bigger Competitors Online
It is sometimes accepted as a given that you can’t succeed in online marketing if there are a few major players in your business or industry. Let’s look at a handful of ways small business owners outfox their larger competitors…
Finding the Right Online Marketing Mix
The average business owner doesn’t have enough of either time or money to try everything. So, they have to make choices – decisions to prioritize email over social media, for example, or search engine optimization rather than content creation. These are the kinds of real-world calls that can make or break your bottom line. So, how do you find the right online marketing mix? Here are some rules we follow when getting new clients sorted out…
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Previous Blogs 🗞
Catch up on the latest blogs.
Is Google Analytics Free?
One of the first pieces of advice we offer to new web design and online marketing clients is to start tracking visitors and studying statistics. That way they can know whether their campaigns are moving in the right direction. Often, they fully understand our suggestion, but have a follow-up question in mind: “is Google Analytics free?”
How to Use Facebook: A Guide for Startups
If you have a new business (or one that just needs a sales and marketing boost) and are wondering where you should begin with Facebook, here are some steps you can follow right away…
How Can I Use Facebook to Promote My Business?
Many new clients admit they’ve been interested in social media marketing and advertising, but haven’t gotten the results they’d hoped for in the past. One of the ways we help them is by understanding the best uses for their Facebook page and social media profiles. In other words, a better question than “how can I use Facebook to promote my business?” might be “what should I be promoting on my company’s Facebook page?” Let’s look at some of the best answers to that question…
3 Keys to Effective Facebook Marketing
A common question we hear from new and potential clients goes something like this: “how can I use Facebook for marketing?” There isn’t any one specific answer, of course, because Facebook is a huge platform with many different ways to meet and engage with buyers. However, years of experience with digital marketing, branding, and social media management have taught us that there are three keys to effective Facebook promotion that apply to virtually any situation…
Why Facebook is Good for Marketing
A lot of new clients come to us with the mistaken notion that Facebook is good for connecting with friends and family, but not necessarily for finding customers for a small or medium-sized business. My creative team and I couldn’t disagree more – once you know how...
How To Do Marketing on Facebook
For the average business owner or executive, Facebook offers up something of a conundrum. If you’re one of the millions who uses Facebook as a private individual but wants to start making more of the business opportunities that seem just out of reach, this is the article you need. Today we’re going to look at a few basics of how to do marketing on Facebook…
How to Brand a New Business
Often, entrepreneurs think of themselves as being at a huge disadvantage when it comes to branding and marketing. After all, the public already knows their competitors. Shouldn’t that make it harder to attract new sales? In our experience that isn’t always the case. Let’s look at what it takes to brand a new business…
Why is Branding Important?
In this post, we want to take a step back and answer a question that has come to us hundreds of times over the years: why is branding important? The short answer is that it gets to the heart and soul of your company and its profitability. For a little more color and detail, though, there are a few things you have to understand about the importance of building a strong brand…
What is a Branding Agency Really?
In some circles, the term “branding agency” has been thrown around far too loosely. While it’s true that virtually any design team can help you build elements of your brand, a true partner works in a way that is more focused and effective. We want to give you a sense of why this is, and the reason it’s so important to separate real branding agencies from all the other vendors out there.
How to Brand Your Company Effectively
When the public knows your brand and thinks good things about your company, it’s easier to sell directly, advertise new products and services, and recruit top talent. While these benefits are generally known and recognized, the best ways to realize them aren’t. In other words, decision-makers know they need good branding, but aren’t sure how to brand their companies effectively.
What is Branding in Marketing?
New clients sometimes come to us confused about the differences between branding and marketing. Many entrepreneurs and executives cover these topics at one point during business school, or have read articles about them, but aren’t exactly sure what they mean in relation to one another. In particular, they sometimes struggle to understand what branding means in the larger context of marketing.
Using Social Media To Find Bakery Customers
There are two types of people when it comes to local bakeries: those who have an established favorite in their mind, and the ones who seek out the shop they need when it’s time to celebrate a wedding, birthday, or office party. You can target both by using your social...
Using PPC Advertising To Find Landscaping Customers
Imagine what it would be like to be able to attract landscaping clients in your area, year round, without having to knock on doors, hand out flyers, or send out mailers. In fact, imagine what it would be like to have them come to you at the exact moment when they...
What Do Clients Expect To See On An Accountant’s Website?
For many of the accountants who are first referred to as, a website is something like a business card – a necessity, and a way to meet clients, but not something that needs to be flashy or outstanding. We understand that point of view, but we don’t agree with it. At...
How Roofing Companies Can Find Customers Online
As a rule of thumb, most roofing companies prefer to look for customers through flyers, yard signs, and door-to-door inspection offers. All of these can be valuable for generating quick sales. But, when it comes to long term profits, few marketing channels can stand...
How Plumbers Can Keep Online Leads Flowing In
Wouldn’t it be nice if you could turn on a faucet that poured fresh leads and appointments straight into your plumbing business? While there might not be a physical tool you can use to open such a valve, there is the immense power of online marketing that can be put...
5 Smart Facebook Marketing Tips For Dentists
In most cases, dentists will turn to Google, or even local guides like Yelp, when trying to market their services online. Many will overlook the power of Facebook completely. That’s understandable, but it also ignores the huge potential to attract new patients through...
How Medical Practitioners Can Use PPC Advertising
Are you using pay-per-click (PPC) advertising on Google to find new patients for your medical practice? If not, you could be missing out on one of most powerful and cost-effective tools at your disposal. Although many physicians and medical office managers focus on...
Could Social Advertising Double Your Retailing Revenue?
Retailers see both sides of the coin when it comes to the online marketing conundrum of 2019. On the one hand, they are presented with almost unlimited opportunities to attract customers and build a brand. But on the other hand, they have to watch their spending in a...
How Construction Companies Can Promote Themselves Online
Construction company owners, managers, and contractors are realizing that the changes that came to other industries are arriving to their business, too. In essence, customers are getting smarter and are using the web to shop around when they need building and...
4 Search Advertising Tips For Plastic Surgeons
Are you a plastic surgeon or someone who manages the office for a cosmetic surgery practice? If so, you may have found yourself wondering at some point or another whether you could use online advertising to find more (or better) patients. We can tell you from...
Do Doctors Need Social Media Marketing?
Many of the physicians we meet with don’t see the immediate value of social media marketing. In fact, lots of them think online marketing of any kind can be a waste of time and money for a medical practice. That might have been the case once upon a time, but it...
Why Plumbers, Electricians, And Other Trade Businesses Need PPC Advertising
You could be forgiven if you've never considered pay-per-click advertising (PPC) as being the best way to grow your plumbing or electrical business. Most of the tradesmen and business owners we work with are so focused on setting appointments and trying to gather...
What Online Marketing Means For A Dental Practice
Until a few years ago, it seemed that most dentists and dental practice managers were largely ignoring the potential of online marketing. The thinking seemed to be that most people find dentists through word-of-mouth referrals, and that might certainly be true....
Using Social Media To Promote Your HVAC Business
You might assume (as lots of our new clients do) that social media promotion is for musicians, online retailers, and car companies with gleaming photos to share. If so, it might surprise you to know that we do some of our best work for local service companies,...
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