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5 Smart Facebook Marketing Tips For Dentists

Published: July 02, 2019

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In most cases, dentists will turn to Google, or even local guides like Yelp, when trying to market their services online. Many will overlook the power of Facebook completely. That’s understandable, but it also ignores the huge potential to attract new patients through the world’s most popular social media portal.

Let’s look at a handful of simple steps you can use to get more dental patients over Facebook starting today…

Setup Your Practice Facebook Page

In order to find patients through Facebook, you need to have a hub for your posts and activities. It’s important that hub not be your personal profile. Set up a business page for your dental practice that includes your logo, location, website, and contact details. This one little step will lay the groundwork for everything else in your successful campaign.

Tell Stories in Pictures

Whether you’re on Facebook or any other social media you’ll undoubtedly notice that visual posts get a lot more attention than written ones. So, whether you want to show before-and-after photos of healthy teeth, point out the warning signs your patient should look out for, or just show off your new office, you should do it all in pictures.

Emphasize Cleanliness and Comfort

The two things virtually any new patient wants from a dentist is to find a facility that is clean and professional who will put their comfort above all else. Knowing that, you should use those two selling points as consistent themes within your Facebook posts. Even if it’s subtle, let fans and followers know that you take their biggest concerns seriously.

Let Patients See You and Your Staff Having Fun

Most patients won’t think of a trip to the dentist as a good time, but that doesn’t mean it has to be an unpleasant chore, either. One way to encourage visits (and reduce fear) is to post photos on your Facebook account of you and your staff having a good time. Just be sure you don’t come across as unprofessional or do anything that seems like it’s coming at a patient’s expense.

Always Have a Conversion Goal

It’s easy to forget, but the point of posting to your dental practice Facebook page isn’t to attract likes or have a good time. In the end you want to generate new revenue. Keep that in mind and always include a link to your appointment page with every image or post. It’s a small thing, but one that will keep patients flowing to your website and winding up in your chairs ready to be examined.

Are Dental Patients Finding You Online?

Whether your dental practice is slow or super successful you should have a steady stream of leads and appointments coming to you through your website and social media profiles. If you don’t, now is the time to move in a new direction.

The expert web design, online advertising, and social media marketing team at Biondo Creative in Philadelphia has the skills and experience you need. And, we have a reputation for going above and beyond when it comes to personal service. Contact us today to see how we can help your dental practice grow!