Most of the new clients who come to us are interested in using Facebook to grow their businesses. Many admit they’ve been interested in social media marketing and advertising, but haven’t gotten the results they’d hoped for in the past. As a result, they are curious, and sometimes even eager, to see how professionals handle the platform.
One of the ways we help them is by understanding the best uses for their Facebook page and social media profiles. In other words, a better question than “how can I use Facebook to promote my business?” might be “what should I be promoting on my company’s Facebook page?”
Let’s look at some of the best answers to that question…
Events
If you’re doing something live or over the web, let the world know about it on your Facebook page. Not only is the world’s most popular social site a great tool for spreading the word about events, but you can actually use it to boost attendance or viewership. That’s because people can see when their contacts have signed up or checked in, making them more likely to attend themselves.
Products
If you have new products, or solutions that always draw rave reviews, you could highlight them in short Facebook videos. Often, the biggest barriers that stop a prospect from placing an order with your company have to do with a lack of information or credibility. When they can see for themselves exactly how your products work, or view testimonials of other people enjoying their value, their resistance to buying fades away.
Specials
Everyone loves getting a great deal. So, if you have special discounts or limited-time offers be sure to share information about them on your Facebook page. You might even run a set of Facebook ads promoting them. As with the other items on this list, you benefit in two ways. First with your initial reach, and then through the additional engagement (likes and shares) that increase your marketing reach.
Locations
Facebook has copied Google and made it easier for users to find shops, vendors, and resources that are close to their current location. By adding pages for each office or store you operate, you can make it fasters for buyers (including new customers) to find you in the real world. It doesn’t take much effort, and it can have a big effect on your bottom line.
Job Openings
If you struggle to find qualified, competent, or energetic employees, you might consider posting information about your openings on your company’s Facebook page. After all, who better to refer someone your way than a current fan, customer, or employee who already knows and understands your business?
Start Getting More from Tools like Facebook and Google
Our business world is dominated by a handful of entrepreneurs and executives who understand things like digital marketing and social strategy. If you’re tired of watching your competitors find success while you struggle to catch up, contact Philadelphia’s business growth team at Biondo Creative. Your first consultation is always free and we’ll be happy to show you how we get companies growing their sales quickly!