Growing a brand-new business from the ground up isn’t easy. That’s especially true when you’re dealing with ever-changing technologies like social media marketing.

However, that doesn’t mean entrepreneurs should make the all-to-common mistake of ignoring the power of Facebook. Instead, they just have to stick to the fundamentals, understand their short and long-term goals, and follow a proven plan for profitability.

If you have a new business (or one that just needs a sales and marketing boost) and are wondering where you should begin with Facebook, here are some steps you can follow right away…

Show the World a Complete Facebook Business Page

This is a simple idea, but one that’s hard to overstate. If you want customers to find you online and interact with you through Facebook, it’s important that you have a complete profile for them to see. That means using professional photos, current contact information, and a focused marketing message.

Schedule Your Social Media Marketing Activity

Usually, business owners and executives tend to handle social media marketing in one of two ways. Either they don’t pay any attention and never post new content, or they spend all day on their apps. The best way to deal with either issue is to simply schedule a little bit of time (say 20 to 30 minutes) each day to devote to your Facebook marketing plan.

Develop Content with Your Audience in Mind

Just as important as keeping your Facebook business page up to date is filling it with content that’s relevant to your target market or industry. Every time you add a new picture, video, or idea, ask yourself whether it helps your customers or gives them more insight into the work you do. If not, go back to the drawing board and post something else.

Gather and Share Specific Reviews from Customers

One of the best things about Facebook marketing is that your posts and ads can take on a life of their own. To put it another way, you can send something to your following and watch as it spreads from the people who know you to the contacts who know them. To best take advantage of this dynamic, you should gather as many positive reviews and testimonials as possible and share them through your feed.

Use Facebook as a Customer Service Tool

In some markets, there are Facebook users who would rather communicate with businesses through the app than they would a telephone call or email message. Keep an eye on your feed and inbox so that any important sales questions or customer service inquiries can be responded to in a timely manner.

Is It Time for a Smarter Digital Strategy?

When business owners and executives are tired of online marketing plans that don’t work and digital strategies that aren’t realistic they turn to Biondo Creative in Philadelphia. That’s because we don’t just employ cutting-edge techniques for web design, SEO, social media, and online advertising – we also know how to tailor them to a number of unique challenges and situations.

In other words, if outdated advice and cookie-cutter strategies aren’t cutting it, contact us so we can schedule a time to sit down and meet with you face-to-face. It might be the most valuable thing you do for your business this year.