As a rule of thumb, most roofing companies prefer to look for customers through flyers, yard signs, and door-to-door inspection offers. All of these can be valuable for generating quick sales. But, when it comes to long term profits, few marketing channels can stand up to the internet.

That’s because online marketing is cost-efficient and pays off over the course of many years. If you aren’t getting customers from the web already, it’s probably because none of your competitors have been willing to fill you in on their secrets.

How can roofing companies find customers online? Here are a few simple tips you can follow to get started…

Make Sure Your Website Sends the Right Message

You wouldn’t want to put a sign for your business in front of a house with a roof that was in shambles, so why promote your company using a website that’s outdated and ineffective? A professionally-designed web presence sends the message that your business is professional and trustworthy. That’s definitely the impression you want customers to pick up on.

Emphasize Quality and Guaranties

In the roofing business you aren’t just competing against other companies; you’re also up against their reputations. In other words, you can bet that some of the roofers in your area have sold customers on low prices and sub- power products. As a consequence, they might be worried that you won’t give them the value they deserve. To fight that, emphasize brand-name materials and any warranties your company offers.

Concentrate on the Right Neighborhoods

If you mainly work in certain neighborhoods – or if your revenue seems to come from referrals in certain areas where your business is strong – it only makes sense to concentrate your marketing towards those homeowners and businesses that are nearby. Luckily, you can focus your efforts through the careful use of geographic keywords, online advertising settings, and social media posts.

Use Ads to Stay in Front of Homeowners

Almost any business can benefit from using a smart search and social media advertising strategy that allows the company to target specific groups of customers for pennies per click. However, roofers can especially benefit, given that they can show their ads to homeowners in areas that have been affected by hail, high winds, or harsh winters.

Rely on Your Reputation for Quality and Service

Other than your website, the one tool you have to win roofing business from customers is your online review profile. Many homeowners and business managers will turn to websites like Yelp to see what others have had to say about their experiences with you before they’ll pick up the phone or sign up for a quote. It’s up to you as a marketer to ensure that you have as many positive reviews for your roofing company online as possible.

Ready to Raise the Roof on Your sales and Marketing?

If you want to get past old-school sales techniques and see what a modern online marketing campaign could mean for your business, we are here to help. Contact Biondo Creative in Philadelphia today to see how we combine web design, search engine optimization, social media, and online ads to shatter sales records month after month.