Biondo Creative Blog

Are You Making the Most Common Online Marketing Mistakes?

Are You Making the Most Common Online Marketing Mistakes?

Ask someone who has experience in any field, and they’ll tell you they are able to spot a lot of common errors from the outside looking in. Chefs constantly see home cooks burning their meals; driving instructors watch as those around them fail to use turn signals...

5 Statistics That Tell You if Your Website is Healthy

5 Statistics That Tell You if Your Website is Healthy

As a rule of thumb, business owners love web design and hate web analytics. Or to be more accurate, they like looking at new layouts and images, but grow bored and frustrated when it’s time to get deep into the stats provided by their websites. That’s unfortunate,...

The First Step to a Perfect Business Website

The First Step to a Perfect Business Website

Typically, a meeting between a web design team and a potential client goes something like this: the business owner or executive says a few things about what they might want, then the web designer shows all the great things they can do. Portfolios are shown and budgets...

5 Tips for Better Blog and Social Images

5 Tips for Better Blog and Social Images

If you’ve ever read a blog or scrolled through your social feed, much less posted these items yourself, then you already know how important it is to pick the perfect image to accompany your message. People notice visuals first, and often decide whether or not they’ll...

A Step-by-Step Guide to Writing Great Web Content

A Step-by-Step Guide to Writing Great Web Content

Are you one of the millions of business owners or marketers who knows you need more and better web content, but can’t seem to motivate yourself to sit down and write? Do you dread the thought of facing a blank screen, but can’t afford a high-powered copywriter to turn...

5 Things a Web Designer Needs to Know

5 Things a Web Designer Needs to Know

If you visit a full-service web design and Internet marketing agency (like mine), you’re going to find a team of creative professionals who can do a lot of things for you. We can build a website that suits your company, helps you to attract buyers through Google and...

Is Your Website Ready for 2017?

Is Your Website Ready for 2017?

As 2016 comes to a close, a lot of business owners will be looking back on a frantic year and asking themselves: Is my website ready for the next set of challenges, competitors, and search engine algorithm updates to come? If you’re one of the millions who doesn’t...

How to Lower Your Google AdWords Cost-Per-Conversion

Signing up for Google AdWords and creating your first paid search advertising account is easy. Using pay-per-click to turn a profit is considerably more difficult. One is a matter of following a few steps, while the other involves planning, research, and a commitment...

5 Ways to Write Better Blog and Social Headlines

5 Ways to Write Better Blog and Social Headlines

If you want potential customers to zero in on your content, you have to hook their attention with the right title or headline. Unfortunately, a lot of marketers are in such a hurry to get their writing and posting finished, that they overlook this key detail and lose...

What’s Missing From Your Business Website?

What’s Missing From Your Business Website?

There are a lot of different ingredients that have to be included in a modern business website. So many, in fact, that it’s easy for business owners (and the creative teams they hire) to overlook important-but-obvious details. When that happens, the website isn’t as...

What SEO Success Looks Like

What SEO Success Looks Like

A lot of clients come to me because they want to find more success search engine optimization. Curiously enough, though, they sometimes have trouble describing what that success would actually look like. Many assume that when SEO is “working,” they’ll have a top...

How Do You Find Real Value in Web Design?

How Do You Find Real Value in Web Design?

Now more than ever, business owners and marketing executives have numerous choices when it comes to getting a new website. There are big advertising agencies, boutique web design firms, freelance creative professionals, and even online web template services. Each of...

The 4 Foundations of a Strong Google AdWords PPC Campaign

The 4 Foundations of a Strong Google AdWords PPC Campaign

Wondering how you can get Google to send you more of its 2 billion + daily searchers to your website, but don’t want to wait weeks or months for your search engine optimization campaigns to kick in? Or, are you looking to test out a new idea or concept, and want to...

Are You Making Your Online Videos Easy for Google to Crawl?

Are You Making Your Online Videos Easy for Google to Crawl?

Are You Making Your Online Videos Easy for Google to Crawl? In the past, posting video clips to your website (or YouTube) was mainly about engaging customers directly. And, in a lot of ways it still is – psychological studies show that video grabs attention faster,...

Auditing The Speed Of Your Website

Auditing The Speed Of Your Website

The need for speed is no joke. Ask your friends and family how they feel if their browsing experience is slow. Generally you will hear that slowness makes them go to other sites and seek the same information, although there is a small contingent of people that will...

Why It’s So Easy To Miss Out On Mobile Customers

Why It’s So Easy To Miss Out On Mobile Customers

Over the past few years, we have been doing our best to convince new and potential clients that they need to make the switch to a responsive web design that’s compatible with mobile devices. After all, more than 50% of all web traffic now comes from smartphones and...

Why Cheap Websites Always Cost More

Why Cheap Websites Always Cost More

As a business owner, you sometimes have to find cheap solutions to expensive problems. There isn’t always money in the budget for the high-priced computer you want, the fancy office you had your eye on, or the advertising blitz you’d love to run. In fact, you may find...

4 Places You Need Great Customer Reviews

4 Places You Need Great Customer Reviews

Online customer reviews have tremendous value. When buyers are saying good things about you and your business, it adds a sense of credibility to all of your marketing. New prospects feel more comfortable buying from you, or visiting your store, because they know...

5 Ways to Get a Better ROI From Every AdWords Campaign

5 Ways to Get a Better ROI From Every AdWords Campaign

Setting up a Google AdWords account and campaign seems incredibly straightforward. You just pick a few keywords and search phrases preferred by your potential customers, write a compelling ad, set a strong bid, and watch the pay-per-click profits roll in… right? As...