Biondo Creative Blog

The 4 Fundamentals of PPC Advertising

The 4 Fundamentals of PPC Advertising

Because I work with so many business owners on their internet marketing campaigns, I’m acutely aware of the fact that many are struggling with pay-per-click (PPC) advertising. Although companies of all sizes love the activity of PPC – with its ability to generate...

How to Spot a Great PPC Company

How to Spot a Great PPC Company

Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly. Unfortunately, there are so many PPC...

The Biggest Benefit of Choosing the Right Web Designer

The Biggest Benefit of Choosing the Right Web Designer

To a lot of business owners and executives who haven’t ever gotten great results from internet marketing, choosing a web designer can seem like a trivial decision. After all, anyone with the right software can help you get a layout that will look good. So, shouldn’t...

3 Reasons DIY Web Templates Don’t Always Offer Real Value

3 Reasons DIY Web Templates Don’t Always Offer Real Value

It used to be the case that when I met with a business owner for the first time, they were deciding whether to work with me or another Philadelphia business web designer. Recently, though, I’ve talked to some clients who had considered using do-it-yourself website...

Does Your Web Designer Have Side Projects?

Does Your Web Designer Have Side Projects?

There are a lot of different ways you can evaluate web designers. When you’re looking for a creative team to work with, you’ll undoubtedly compare samples, fees, and feedback from previous clients. Each of these gives you a valuable perspective and can help you make a...

Why Smaller Web Design Companies Offer Bigger Value

Why Smaller Web Design Companies Offer Bigger Value

Although they rarely ask me things like this directly, I occasionally meet with new clients who hint about wondering whether they could get a better deal on web design from a huge advertising agency. I can understand why they would ask. For one thing, we all want to...

How to Capture More Leads Online

How to Capture More Leads Online

Do you get lots of visits to your small business website, but very few inquiries? Are you doing everything you can to get traffic from search engines and social media platforms, but find yourself struggling to generate leads? A lot of marketers fall into this...

Why Most Small Businesses Get SEO Half Right

Why Most Small Businesses Get SEO Half Right

To hear most business owners tell it, a top search ranking for a high-traffic keyword on Google could be worth hundreds of thousands of dollars, or even more. There is some truth to that – having good search visibility gives you an enormous advantage when it comes to...

7 SEO Factors You Might be Ignoring

7 SEO Factors You Might be Ignoring

Every week, we meet with business owners who complain that their search traffic is dropping off, even though they “have a good search engine optimization plan in place.” When we do a little bit of digging, we typically discover that they have optimized their website...

How to Make Retargeting Ads Profitable

How to Make Retargeting Ads Profitable

Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...

5 Places to Put Video on Your Website

5 Places to Put Video on Your Website

Occasionally, we talk with business owners who love the idea of using online video clips to attract customers and increase sales, but they are unclear as to how they would actually use them. That can be difficult to see and understand when you are first getting...

Minor Details That Can Make or Break Your PPC Campaigns

Minor Details That Can Make or Break Your PPC Campaigns

Pay-per-click advertising is an interesting subject from a web designer’s point of view. On the one hand, it’s incredibly easy to set up a few campaigns and get them running. But on the other hand, it can take a lot of fine-tuning to actually run ads profitably week...

Why Google’s AI is Transforming Search

Why Google’s AI is Transforming Search

Most people think of artificial intelligence in futuristic terms. They imagine robotic best friends, or machine-driven uprisings like you see in Hollywood films. Whether the notions are inspiring or apocalyptic, however, they all tend to take place at some blurry...

How to Make Your Online Marketing Videos Easier to Find and See

How to Make Your Online Marketing Videos Easier to Find and See

No matter where you look (our blog included) you’ll see web designers and Internet marketing experts telling you to make video an integral part of your online campaigns. They know what so many business owners are learning: a good online clip can attract attention on...

How to Fix a Failing Internet Marketing Plan

How to Fix a Failing Internet Marketing Plan

Internet marketing can seem fun and straightforward when it’s working. But when things aren’t going your way, it’s easy to find yourself spending more and more time and money on a losing cause without being able to figure out what’s wrong. That’s an incredibly...

Your New SEO Content Strategy

Your New SEO Content Strategy

If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...

How Web Hosting Affects Your Search Engine Visibility

How Web Hosting Affects Your Search Engine Visibility

Web hosting is something every small business has and uses, even though most business owners don’t really understand how it works or what they are paying for. In the past, that wasn’t such a big issue. These days, however, the quality of your web hosting package can...

7 Hidden Search Factors That Help or Hurt Your Google Ranking

7 Hidden Search Factors That Help or Hurt Your Google Ranking

As we move into 2017, I’m still meeting with the occasional business owner who thinks we are living in the same search engine optimization world as we were a decade ago. These men and women are convinced that keywords and links are the key to a prime position on...

What AI and Semantic Search Mean for SEO

What AI and Semantic Search Mean for SEO

When Larry Page and Sergey Brin first came up with the search algorithms that evolved into Google, the concepts they used were revolutionary. In the years since, they’ve been tweaked, refined, and even overhauled. Through it all, however, the main determinant of...

5 AdWords Metrics You Need to Keep a Close Eye On

5 AdWords Metrics You Need to Keep a Close Eye On

If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...