Biondo Creative Blog

How to Make Local Marketing Work on the Web

How to Make Local Marketing Work on the Web

It’s somewhat ironic that the World Wide Web – the greatest tool in the history of all mankind for helping people to form global business connections – has now become the primary resource for local marketing, as well. That’s the way progress works, though. Modern...

Why All Web Design Should be Interactive Web Design

Why All Web Design Should be Interactive Web Design

Within the creative services industry, there is a lot of talk out there about interactive web design. While interactive web design might sound like just another tech buzzword, it’s actually an important concept. Essentially, it means that your pages and layouts should...

5 Rules for Choosing the Perfect Digital Marketing Agency

5 Rules for Choosing the Perfect Digital Marketing Agency

If you find yourself searching for a new digital marketing agency to build a website or help you promote your business online, you won’t have to look very far. There are dozens just in my home city of Philadelphia. Most major urban areas have many to choose from. In...

What Does it Mean to Have a Custom Website?

What Does it Mean to Have a Custom Website?

I often like to remind business owners and executives that there’s a big difference between a custom website and a customized template. One has a lot of bottom-line business value, while the other is essentially a placeholder. Of course, there is also the difference...

3 Things Business Owners Should Know About Backlinks

3 Things Business Owners Should Know About Backlinks

Creating links from other websites to your own – also known as back links – used to be a cornerstone of search engine optimization strategy. Because each link to your pages counted as a “vote” for its quality and authority, you could quickly improve your visibility on...

How to Lower Your Google AdWords Cost-Per-Click

How to Lower Your Google AdWords Cost-Per-Click

It’s easy to bring lots of potential customers to your website using Google AdWords. It’s harder to actually make money from your pay-per-click (PPC) campaigns over time. That’s because efficiency and ROI eventually have to come into play. In other words, if you want...

What Business Owners Need to Know About Keyword Rankings

What Business Owners Need to Know About Keyword Rankings

Even business owners who don’t know a lot about online marketing tend to obsess over their keyword rankings. It’s not hard to figure out why – achieve a high search engine position on Google and you could draw hundreds or thousands of targeted potential customers to...

Why Professional Website Design is Worth the Investment

Why Professional Website Design is Worth the Investment

Is professional website design worth the investment? That’s a reasonable question to ask, particularly if you’re trying to reduce your marketing budget. These days, it’s easier than ever to get (and learn) the software needed to build a business website. It’s no...

5 Tips for Tasty Restaurant Web Design

5 Tips for Tasty Restaurant Web Design

Restaurant web design is one of my favorite specialties. Not only are there many different kinds of eateries in and around my home city of Philadelphia, but each has a unique story and focus. That means an interesting web design challenge, and something that helps me...

Web Designer Websites: What Actually Matters?

Web Designer Websites: What Actually Matters?

Usually, when a business owner decides to improve their web presence, the first step is to check out web designer websites. Whether they look locally or evaluate creative teams from around the country (or the world), they need to see what their choices are and find a...

The 7 Best Online Marketing Tips You’ll Read in 2018

The 7 Best Online Marketing Tips You’ll Read in 2018

There are a lot of online marketing tips out there. From the many dozens of books you can read about your website to the hundreds of YouTube clips and thousands of blogs like mine, there’s no shortage of advice for small business owners who want to find customers over...

Why Website Homepage Design Matters

Why Website Homepage Design Matters

Website homepage design is something no marketer, business owner, or entrepreneur can afford to overlook. You wouldn’t find many web designers who would disagree. But why is it so crucial? When you’re in my job for long enough, you start to realize that all web design...

What the Pros Know About Online Marketing

What the Pros Know About Online Marketing

You read a lot of articles these days about how online marketing “levels the playing field.” There is definitely truth in that. On the internet, smaller companies can compete with larger ones. Overseas businesses can go head-to-head with local vendors. And, companies...

How to Begin a Sustainable Online Marketing Campaign

How to Begin a Sustainable Online Marketing Campaign

It’s not really that hard to create an online marketing campaign. All you need is a good website, some goals, and a checklist of activities. However, if you want to build online marketing campaigns that are profitable and sustainable, that’s a different matter...

Why Some Companies Struggle With Social Media Marketing

Why Some Companies Struggle With Social Media Marketing

Business owners and executives love the idea of social media marketing. It’s not hard to imagine why: not only do they enjoy using social sites like Facebook and Twitter in their own lives, but social media runs on time and attention rather than money. In other words,...

3 Low-Cost Online Marketing Strategies That Work Wonders

3 Low-Cost Online Marketing Strategies That Work Wonders

I sometimes think of online marketing as a kind of dieting for business owners. There are a lot of parallels between the two. In the world of weight loss, people crave instant solutions (like low-fat frozen yogurt and exotic menus) that don’t require them to give up...

Do You Need Custom Web Development?

Do You Need Custom Web Development?

The business owners who come to see me for new websites sometimes have confusing ideas about custom web development. Some are convinced they absolutely need it because another designer told them they do; others are just as sure it’s not required because they think...

3 Social Media Marketing Rules You Shouldn’t Break

3 Social Media Marketing Rules You Shouldn’t Break

Social media marketing is a relatively new way to reach out to customers. And, social media platforms are popping up and gaining popularity all the time. Anyone who has been around long enough to remember MySpace, or wonder what Snapchat is all about, will know...

Why Is Web Page Development Important?

Why Is Web Page Development Important?

When meeting with business owners for the first time, I often bring up the topic of webpage development. That’s not something clients are always familiar with, so I explain it has to do with the coding and programming that takes place behind the scenes (or “under the...

How Web Design and Web Development Differ

How Web Design and Web Development Differ

Do you need a web designer or web development? Is there even a difference? These are questions I hear quite often. Part of the confusion comes from the fact that many people, even within the industry, tend to use the terms interchangeably. Combine that with the fact...