Biondo Creative Blog

How to Begin a Sustainable Online Marketing Campaign

How to Begin a Sustainable Online Marketing Campaign

It’s not really that hard to create an online marketing campaign. All you need is a good website, some goals, and a checklist of activities. However, if you want to build online marketing campaigns that are profitable and sustainable, that’s a different matter...

Why Some Companies Struggle With Social Media Marketing

Why Some Companies Struggle With Social Media Marketing

Business owners and executives love the idea of social media marketing. It’s not hard to imagine why: not only do they enjoy using social sites like Facebook and Twitter in their own lives, but social media runs on time and attention rather than money. In other words,...

3 Low-Cost Online Marketing Strategies That Work Wonders

3 Low-Cost Online Marketing Strategies That Work Wonders

I sometimes think of online marketing as a kind of dieting for business owners. There are a lot of parallels between the two. In the world of weight loss, people crave instant solutions (like low-fat frozen yogurt and exotic menus) that don’t require them to give up...

Do You Need Custom Web Development?

Do You Need Custom Web Development?

The business owners who come to see me for new websites sometimes have confusing ideas about custom web development. Some are convinced they absolutely need it because another designer told them they do; others are just as sure it’s not required because they think...

3 Social Media Marketing Rules You Shouldn’t Break

3 Social Media Marketing Rules You Shouldn’t Break

Social media marketing is a relatively new way to reach out to customers. And, social media platforms are popping up and gaining popularity all the time. Anyone who has been around long enough to remember MySpace, or wonder what Snapchat is all about, will know...

Why Is Web Page Development Important?

Why Is Web Page Development Important?

When meeting with business owners for the first time, I often bring up the topic of webpage development. That’s not something clients are always familiar with, so I explain it has to do with the coding and programming that takes place behind the scenes (or “under the...

How Web Design and Web Development Differ

How Web Design and Web Development Differ

Do you need a web designer or web development? Is there even a difference? These are questions I hear quite often. Part of the confusion comes from the fact that many people, even within the industry, tend to use the terms interchangeably. Combine that with the fact...

Why Simple Website Design Can Be Effective

Why Simple Website Design Can Be Effective

I don’t think people talk about the benefits of simple website design enough. That’s too bad, because it’s becoming more and more important with each passing month. The growth and complexity of modern web design is both a boost for my industry and a problem for...

How Small Business Website Design Is Different

How Small Business Website Design Is Different

To those outside of the online marketing industry, all websites can seem pretty similar. In fact, it might even look as if building a page for one organization is essentially the same as creating a layout for another. Those of us who make our living in this business...

Should You Copy Cool Website Designs?

Should You Copy Cool Website Designs?

Sometimes, business owners come to me with examples of other websites they have seen and want to duplicate. Or at least they want to copy certain elements from a cool web design they have come across. Is that a good place to draw inspiration? I have had business...

5 Modern Web Design Tips

5 Modern Web Design Tips

I’m often asked about the state of modern web design. It’s a topic that comes up in consultations with business owners, conversations with colleagues, and even interviews I give with the media. Sometimes, up-and-coming web designers will inquire about the latest...

How to Write PPC Ads That Work

How to Write PPC Ads That Work

Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...

Do Web Design Awards Matter?

Do Web Design Awards Matter?

There are dozens of web design awards given out each and every year. Some creative agencies (like mine) proudly display the accolades they’ve received, leading potential clients to ask: do web design awards really matter? There isn’t necessarily a straightforward...

The 3 Crucial Stages of a PPC Campaign for Search Advertisers

The 3 Crucial Stages of a PPC Campaign for Search Advertisers

For those trying out pay-per-click (PPC) advertising for the first time, getting started can seem as simple as choosing a few keywords, writing ads, and watching the results pour in. For veterans and industry professionals, though, building a successful PPC campaign...

Why It’s Not Enough to Design a Website

Why It’s Not Enough to Design a Website

These days, it seems like anyone can design a website. Spend a few minutes looking around the web and you’ll come across dozens of different custom web design companies. In addition, you’ll see ready-to-use templates, part-time freelancers, and even overseas vendors...

Can Spending on a Website Actually Improve Your Bottom Line?

Can Spending on a Website Actually Improve Your Bottom Line?

Most of the business owners who come to us want a new website, but frankly hate the idea of spending a portion of their marketing budget on a new custom web design. We can understand – few businesses outside of the Fortune 500 have extra dollars to burn. However,...

How Great PPC Services Pay for Themselves

How Great PPC Services Pay for Themselves

To some business owners, paying for PPC services can seem like a double whammy: not only are you taking money out of your marketing budget to bring visitors to your website, but then there is an additional fee for the company supervising the accounts. How can that be...

How to Improve Your Blog Instantly (Part 2)

How to Improve Your Blog Instantly (Part 2)

Have you ever felt frustrated by an inability to turn your blog posts into a source of views, customer interest, and ultimately sales or leads? Many of our new clients have come to us because they felt the same way. To help shed some light on what we do for them,...

How to Improve Your Blog Instantly (Part 1)

How to Improve Your Blog Instantly (Part 1)

Creating a successful marketing blog isn't easy. It certainly isn’t as simple as a lot of marketers make it sound. Perhaps that’s why so many business owners come to us after posting a handful of articles to their website without getting any visits or page views, much...

Is Custom Web Design Worth the Time and Money?

Is Custom Web Design Worth the Time and Money?

It is well-known and accepted these days that every business, from smallest to largest, needs a web presence. At the same time, lots of entrepreneurs and executives are asking themselves whether custom web design is worth the time and money. After all, there are web...