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How Construction Companies Can Promote Themselves Online

How Construction Companies Can Promote Themselves Online

Construction company owners, managers, and contractors are realizing that the changes that came to other industries are arriving to their business, too. In essence, customers are getting smarter and are using the web to shop around when they need building and...

4 Search Advertising Tips For Plastic Surgeons

4 Search Advertising Tips For Plastic Surgeons

Are you a plastic surgeon or someone who manages the office for a cosmetic surgery practice? If so, you may have found yourself wondering at some point or another whether you could use online advertising to find more (or better) patients. We can tell you from...

Do Doctors Need Social Media Marketing?

Do Doctors Need Social Media Marketing?

Many of the physicians we meet with don’t see the immediate value of social media marketing. In fact, lots of them think online marketing of any kind can be a waste of time and money for a medical practice. That might have been the case once upon a time, but it...

What Online Marketing Means For A Dental Practice

What Online Marketing Means For A Dental Practice

Until a few years ago, it seemed that most dentists and dental practice managers were largely ignoring the potential of online marketing. The thinking seemed to be that most people find dentists through word-of-mouth referrals, and that might certainly be true....

Using Social Media To Promote Your HVAC Business

Using Social Media To Promote Your HVAC Business

You might assume (as lots of our new clients do) that social media promotion is for musicians, online retailers, and car companies with gleaming photos to share. If so, it might surprise you to know that we do some of our best work for local service companies,...

5 SEO Tips For Electricians And Plumbers

5 SEO Tips For Electricians And Plumbers

If you are an electrician or plumber, there’s a good chance you get most of your customers through referrals and word-of-mouth advertising. Certainly, that’s how many of the professionals we have worked with have grown their businesses. However, more and more are...

What Does The Future Of SEO Look Like?

What Does The Future Of SEO Look Like?

When you have a prime search engine position or important keyword research phrase, you can see hundreds of qualified prospects flow to your website every single day. And when you don’t have that high search ranking it can be frustrating to watch that traffic drift...

4 Mistakes Clients Make When Switching Web Designers

4 Mistakes Clients Make When Switching Web Designers

Although we do work with a fair number of startups at Biondo Creative, the majority of our new clients are established companies with existing websites. That means that, for one reason or another, they are often switching web designers. Maybe it’s the case that...

What Is Conversion Optimization?

What Is Conversion Optimization?

When business owners come to us wanting to increase their sales, their first instinct is usually to draw more visitors to a website or social media presence. They want to invest in things like internet advertising, search engine optimization, or social promotions....

Why Online Recruitment Advertising Is Different

Why Online Recruitment Advertising Is Different

Online Recruitment Advertising is a little different...  When you think about putting together an online advertising campaign, what comes to mind? If you’re like most of the clients we work with, you probably envision a set of text or image ads that help you attract...

Facebook Custom Audiences Are Changing… Should You Care?

Facebook Custom Audiences Are Changing… Should You Care?

For years, marketers and digital agencies have treated Facebook as an up-and-coming resource for advertising and viral marketing. It’s not hard to imagine why – with more than a billion registered users around the globe, the world’s largest social network trails only...

What Does It Mean To Be Engaged In Online Marketing?

What Does It Mean To Be Engaged In Online Marketing?

One of the things that makes Biondo Creative a little bit different, and one of the reasons we’ve been named several times as Philadelphia’s best, is that we put a big focus on client engagement. We want the business owners and executives we work with to feel tuned...

5 Common Reasons Internet Advertising Campaigns Fail

5 Common Reasons Internet Advertising Campaigns Fail

Going from experience, it’s probably fair to guess that at least half of all internet advertising campaigns are unprofitable. In fact, the number might be much higher – some of our colleagues estimate that a full three-quarters of all pay-per-click (PPC) campaigns...

Do You Have A Poor Working Relationship With Your Design Team?

Do You Have A Poor Working Relationship With Your Design Team?

Finding the right web design and online marketing team to work with isn’t just about locating a vendor you can afford or checking out their artistic instincts. The right fit between client and provider is essential to building successful campaigns. Here at Biondo...

What The Perfect Online Marketing Partner Looks Like

What The Perfect Online Marketing Partner Looks Like

What does the perfect web design and online marketing partner look like? The answer would depend a bit on your company, budget, and goals of course. However, when it comes to the small and medium-sized businesses we typically serve, we think there is a very clear...

How To Help Your Web Designer To Help You

How To Help Your Web Designer To Help You

When you hire a web designer or online marketing agency to give your business a boost, it’s all about what they can do for you. However, that doesn’t mean you shouldn’t be involved in the process at all. While your vendor will certainly be doing the heavy lifting in...

How to Erase a Competitor’s Lead on Google

How to Erase a Competitor’s Lead on Google

If you’re like most of the business owners we work with, you have probably dreamed of having your website ranking on Google’s top positions for several phrases your best potential customers search. But what happens when one of your competitors isn’t just in the way,...

Why You Might Need a Website Audit Today

Why You Might Need a Website Audit Today

When we take on a new web design client, or start working with a business owner who wants to take their online marketing to the next level, the first step is almost always to perform a website audit. If you’ve never had one run for your company, it’s essentially a...

What You Need to Know About Local Search Engine Optimization

What You Need to Know About Local Search Engine Optimization

Most business owners have heard a lot about local search engine optimization (or local SEO) by now, but we meet quite a few who aren’t maximizing their visibility with buyers on Google. In many cases, they simply don’t know how to take the ideas they’ve learned and...