Biondo Creative Blog

What Comes After SEO and PPC?

What Comes After SEO and PPC?

Most business owners and executives who come to us for web design and internet marketing already know about SEO and PPC. That’s because the majority of companies, no matter how small or large, use search engine optimization and pay-per-click advertising to drive targeted customers to their websites.

The One Thing You Need to Succeed at SEO

The One Thing You Need to Succeed at SEO

Business owners often ask me what the secret to search engine optimization success is. I get the sense that they are normally looking for some kind of secret technical tip or tactic, but the answer I provide is a lot more basic: patience.

The Hardest Part of Social Media Marketing

The Hardest Part of Social Media Marketing

In a big picture sense, social media marketing is easy: just set up profiles in all the major platforms, engage with fans, customers, and colleagues, and then watch the resulting traffic arrive at your website and manifest itself into sales.

Why Google AdWords Advertising Works So Well

Why Google AdWords Advertising Works So Well

Most of the business owners and executives I meet with are at least somewhat familiar with Google AdWords advertising. And yet, I find that opinions about search marketing tend to be all over the plac

Is it Hard to Create a Website?

Is it Hard to Create a Website?

Sometimes, business owners and newer colleagues will ask me flat out: “is it hard to create a website?” The answer, in most cases, is “no.” Although there are some things that make small business web design and corporate web design a little more complicated, the...

The Truth About Web Design and SEO

The Truth About Web Design and SEO

Search engine optimization (SEO) has become such a big part of online marketing that a lot of business owners think it’s part of the web design process. The truth is that it should be, but some digital agencies don’t offer web design packages that include it. In other words, they’ll lay out some pages for you, but will charge extra – or refer you elsewhere – if you actually want to find customers using Google.

Do You Need a Local Web Design Studio?

Do You Need a Local Web Design Studio?

Talk to a few business owners – or even web designers who work with clients around a city or region – and you’ll run into some big disagreements about whether location matters. That is, some think it doesn’t matter whether a web designer and a client are a block away...

How Can You Tell Different Digital Marketing Agencies Apart?

How Can You Tell Different Digital Marketing Agencies Apart?

Sometimes, new clients will tell me that the hardest part of the web design process is figuring out which of the many digital marketing agencies in Philadelphia to work with. Most business owners know they want a website, need search engine optimization, are...

How to Make Local Marketing Work on the Web

How to Make Local Marketing Work on the Web

It’s somewhat ironic that the World Wide Web – the greatest tool in the history of all mankind for helping people to form global business connections – has now become the primary resource for local marketing, as well. That’s the way progress works, though. Modern...

Why All Web Design Should be Interactive Web Design

Why All Web Design Should be Interactive Web Design

Within the creative services industry, there is a lot of talk out there about interactive web design. While interactive web design might sound like just another tech buzzword, it’s actually an important concept. Essentially, it means that your pages and layouts should...

5 Rules for Choosing the Perfect Digital Marketing Agency

5 Rules for Choosing the Perfect Digital Marketing Agency

If you find yourself searching for a new digital marketing agency to build a website or help you promote your business online, you won’t have to look very far. There are dozens just in my home city of Philadelphia. Most major urban areas have many to choose from. In...

What Does it Mean to Have a Custom Website?

What Does it Mean to Have a Custom Website?

I often like to remind business owners and executives that there’s a big difference between a custom website and a customized template. One has a lot of bottom-line business value, while the other is essentially a placeholder. Of course, there is also the difference...

3 Things Business Owners Should Know About Backlinks

3 Things Business Owners Should Know About Backlinks

Creating links from other websites to your own – also known as back links – used to be a cornerstone of search engine optimization strategy. Because each link to your pages counted as a “vote” for its quality and authority, you could quickly improve your visibility on...

How to Lower Your Google AdWords Cost-Per-Click

How to Lower Your Google AdWords Cost-Per-Click

It’s easy to bring lots of potential customers to your website using Google AdWords. It’s harder to actually make money from your pay-per-click (PPC) campaigns over time. That’s because efficiency and ROI eventually have to come into play. In other words, if you want...

What Business Owners Need to Know About Keyword Rankings

What Business Owners Need to Know About Keyword Rankings

Even business owners who don’t know a lot about online marketing tend to obsess over their keyword rankings. It’s not hard to figure out why – achieve a high search engine position on Google and you could draw hundreds or thousands of targeted potential customers to...

Why Professional Website Design is Worth the Investment

Why Professional Website Design is Worth the Investment

Is professional website design worth the investment? That’s a reasonable question to ask, particularly if you’re trying to reduce your marketing budget. These days, it’s easier than ever to get (and learn) the software needed to build a business website. It’s no...

5 Tips for Tasty Restaurant Web Design

5 Tips for Tasty Restaurant Web Design

Restaurant web design is one of my favorite specialties. Not only are there many different kinds of eateries in and around my home city of Philadelphia, but each has a unique story and focus. That means an interesting web design challenge, and something that helps me...

Web Designer Websites: What Actually Matters?

Web Designer Websites: What Actually Matters?

Usually, when a business owner decides to improve their web presence, the first step is to check out web designer websites. Whether they look locally or evaluate creative teams from around the country (or the world), they need to see what their choices are and find a...