Biondo Creative Blog

Why Smaller Web Design Companies Offer Bigger Value

Why Smaller Web Design Companies Offer Bigger Value

Although they rarely ask me things like this directly, I occasionally meet with new clients who hint about wondering whether they could get a better deal on web design from a huge advertising agency. I can understand why they would ask. For one thing, we all want to...

How to Capture More Leads Online

How to Capture More Leads Online

Do you get lots of visits to your small business website, but very few inquiries? Are you doing everything you can to get traffic from search engines and social media platforms, but find yourself struggling to generate leads? A lot of marketers fall into this...

Why Most Small Businesses Get SEO Half Right

Why Most Small Businesses Get SEO Half Right

To hear most business owners tell it, a top search ranking for a high-traffic keyword on Google could be worth hundreds of thousands of dollars, or even more. There is some truth to that – having good search visibility gives you an enormous advantage when it comes to...

7 SEO Factors You Might be Ignoring

7 SEO Factors You Might be Ignoring

Every week, we meet with business owners who complain that their search traffic is dropping off, even though they “have a good search engine optimization plan in place.” When we do a little bit of digging, we typically discover that they have optimized their website...

How to Make Retargeting Ads Profitable

How to Make Retargeting Ads Profitable

Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...

5 Places to Put Video on Your Website

5 Places to Put Video on Your Website

Occasionally, we talk with business owners who love the idea of using online video clips to attract customers and increase sales, but they are unclear as to how they would actually use them. That can be difficult to see and understand when you are first getting...

Minor Details That Can Make or Break Your PPC Campaigns

Minor Details That Can Make or Break Your PPC Campaigns

Pay-per-click advertising is an interesting subject from a web designer’s point of view. On the one hand, it’s incredibly easy to set up a few campaigns and get them running. But on the other hand, it can take a lot of fine-tuning to actually run ads profitably week...

Why Google’s AI is Transforming Search

Why Google’s AI is Transforming Search

Most people think of artificial intelligence in futuristic terms. They imagine robotic best friends, or machine-driven uprisings like you see in Hollywood films. Whether the notions are inspiring or apocalyptic, however, they all tend to take place at some blurry...

How to Make Your Online Marketing Videos Easier to Find and See

How to Make Your Online Marketing Videos Easier to Find and See

No matter where you look (our blog included) you’ll see web designers and Internet marketing experts telling you to make video an integral part of your online campaigns. They know what so many business owners are learning: a good online clip can attract attention on...

How to Fix a Failing Internet Marketing Plan

How to Fix a Failing Internet Marketing Plan

Internet marketing can seem fun and straightforward when it’s working. But when things aren’t going your way, it’s easy to find yourself spending more and more time and money on a losing cause without being able to figure out what’s wrong. That’s an incredibly...

Your New SEO Content Strategy

Your New SEO Content Strategy

If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...

How Web Hosting Affects Your Search Engine Visibility

How Web Hosting Affects Your Search Engine Visibility

Web hosting is something every small business has and uses, even though most business owners don’t really understand how it works or what they are paying for. In the past, that wasn’t such a big issue. These days, however, the quality of your web hosting package can...

7 Hidden Search Factors That Help or Hurt Your Google Ranking

7 Hidden Search Factors That Help or Hurt Your Google Ranking

As we move into 2017, I’m still meeting with the occasional business owner who thinks we are living in the same search engine optimization world as we were a decade ago. These men and women are convinced that keywords and links are the key to a prime position on...

What AI and Semantic Search Mean for SEO

What AI and Semantic Search Mean for SEO

When Larry Page and Sergey Brin first came up with the search algorithms that evolved into Google, the concepts they used were revolutionary. In the years since, they’ve been tweaked, refined, and even overhauled. Through it all, however, the main determinant of...

5 AdWords Metrics You Need to Keep a Close Eye On

5 AdWords Metrics You Need to Keep a Close Eye On

If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...

Do Your Pay Per Click Campaigns Make Sense?

Do Your Pay Per Click Campaigns Make Sense?

For most business owners, pay-per-click advertising is all about turning clicks into money. So long as they have the right keywords or demographics and offers in place, they tend to assume everything will work out the way it’s supposed to. What many of these otherwise...

How to Spend Less (and Get More) From Google PPC Advertising

How to Spend Less (and Get More) From Google PPC Advertising

If there is one thing I’ve learned from speaking with dozens and dozens of business owners about pay-per-click advertising on Google, it’s that they all want two things: to spend less of their marketing budget and to get better results. In the world of traditional...

What Makes Facebook Advertising Different?

What Makes Facebook Advertising Different?

A lot of marketers who have had great success with Google AdWords were particularly excited to see Facebook rollout their own pay-per-click advertising platform. Most assume that, because they had done well with search advertising, they would be set up to do great...

3 Keys to a Healthy AdWords PPC Account

3 Keys to a Healthy AdWords PPC Account

Google AdWords can be used to bring targeted prospects your website quickly and inexpensively. It can also be used to throw away huge chunks of money on worthless clicks if you aren’t careful. Unfortunately, many business owners don’t realize they are wasting their ad...

Great Business Uses for Your Social Media Accounts

Great Business Uses for Your Social Media Accounts

The profiles you have on Facebook, Twitter, and other social media platforms to promote your business have good and bad uses. That’s something most business owners find out as they try to engage buyers on each site, they discover what does and doesn’t work. That...