Biondo Creative Blog

How Marketing Automation Boosts Your Business

How Marketing Automation Boosts Your Business

Marketing automation has become something of a buzzword in the web design industry lately, but interest isn’t really living up to execution. In other words, even though lots of business owners are excited about the idea of creating automated marketing campaigns, most aren’t actually taking steps to put them in place.

3 Reasons Business Owners Get Unnecessarily Overwhelmed

3 Reasons Business Owners Get Unnecessarily Overwhelmed

Does running a successful business necessarily mean you have to be too busy and overwhelmed all the time? We certainly know men and women who seem to think so, even though we also work with others who run profitable companies while remaining calm, composed, and in control of their schedules.

5 Ways to Get More Control Over Your Schedule

5 Ways to Get More Control Over Your Schedule

If there’s one thing most of our web design clients have in common, it’s a desire to get more control over their schedule. Whether it’s an initial consultation or a regular website review, we often meet with men and women who seem to be moving at breakneck speed from one task or appointment to the next.

5 Tricks of Top Web Designers

5 Tricks of Top Web Designers

How do the best web designers approach their work? After years of experience in this field, and dozens upon dozens of successful projects, I’m convinced that producing something special is as much about the process you follow as it is the talent you have. In other words, it helps to have some good artistic instincts, but it’s even more important to embrace the right habits.

4 Things Advanced CRM Systems Can and Can’t do for Your Website

4 Things Advanced CRM Systems Can and Can’t do for Your Website

Executing a profitable internet marketing campaign can involve a lot of tedious and exhausting details. It’s no wonder, then, that so many business owners ask us about the value of advanced customer relationship management (CRM) systems like HubSpot and Infusionsoft.

Why Website Audits Are an Absolute Necessity

Why Website Audits Are an Absolute Necessity

Most website redesign and online marketing projects begin with an online audit. Clients who have never been through this process often wonder whether website audits are really necessary. In many cases, they would prefer to jump ahead to examining new layouts or making plans for fresh social media campaigns.

What Comes After SEO and PPC?

What Comes After SEO and PPC?

Most business owners and executives who come to us for web design and internet marketing already know about SEO and PPC. That’s because the majority of companies, no matter how small or large, use search engine optimization and pay-per-click advertising to drive targeted customers to their websites.

The One Thing You Need to Succeed at SEO

The One Thing You Need to Succeed at SEO

Business owners often ask me what the secret to search engine optimization success is. I get the sense that they are normally looking for some kind of secret technical tip or tactic, but the answer I provide is a lot more basic: patience.

The Hardest Part of Social Media Marketing

The Hardest Part of Social Media Marketing

In a big picture sense, social media marketing is easy: just set up profiles in all the major platforms, engage with fans, customers, and colleagues, and then watch the resulting traffic arrive at your website and manifest itself into sales.

Why Google AdWords Advertising Works So Well

Why Google AdWords Advertising Works So Well

Most of the business owners and executives I meet with are at least somewhat familiar with Google AdWords advertising. And yet, I find that opinions about search marketing tend to be all over the plac

Is it Hard to Create a Website?

Is it Hard to Create a Website?

Sometimes, business owners and newer colleagues will ask me flat out: “is it hard to create a website?” The answer, in most cases, is “no.” Although there are some things that make small business web design and corporate web design a little more complicated, the...

The Truth About Web Design and SEO

The Truth About Web Design and SEO

Search engine optimization (SEO) has become such a big part of online marketing that a lot of business owners think it’s part of the web design process. The truth is that it should be, but some digital agencies don’t offer web design packages that include it. In other words, they’ll lay out some pages for you, but will charge extra – or refer you elsewhere – if you actually want to find customers using Google.

Do You Need a Local Web Design Studio?

Do You Need a Local Web Design Studio?

Talk to a few business owners – or even web designers who work with clients around a city or region – and you’ll run into some big disagreements about whether location matters. That is, some think it doesn’t matter whether a web designer and a client are a block away...

How Can You Tell Different Digital Marketing Agencies Apart?

How Can You Tell Different Digital Marketing Agencies Apart?

Sometimes, new clients will tell me that the hardest part of the web design process is figuring out which of the many digital marketing agencies in Philadelphia to work with. Most business owners know they want a website, need search engine optimization, are...

How to Make Local Marketing Work on the Web

How to Make Local Marketing Work on the Web

It’s somewhat ironic that the World Wide Web – the greatest tool in the history of all mankind for helping people to form global business connections – has now become the primary resource for local marketing, as well. That’s the way progress works, though. Modern...

Why All Web Design Should be Interactive Web Design

Why All Web Design Should be Interactive Web Design

Within the creative services industry, there is a lot of talk out there about interactive web design. While interactive web design might sound like just another tech buzzword, it’s actually an important concept. Essentially, it means that your pages and layouts should...