Biondo Creative Blog

5 Tips for Tasty Restaurant Web Design

5 Tips for Tasty Restaurant Web Design

Restaurant web design is one of my favorite specialties. Not only are there many different kinds of eateries in and around my home city of Philadelphia, but each has a unique story and focus. That means an interesting web design challenge, and something that helps me...

Web Designer Websites: What Actually Matters?

Web Designer Websites: What Actually Matters?

Usually, when a business owner decides to improve their web presence, the first step is to check out web designer websites. Whether they look locally or evaluate creative teams from around the country (or the world), they need to see what their choices are and find a...

The 7 Best Online Marketing Tips You’ll Read in 2018

The 7 Best Online Marketing Tips You’ll Read in 2018

There are a lot of online marketing tips out there. From the many dozens of books you can read about your website to the hundreds of YouTube clips and thousands of blogs like mine, there’s no shortage of advice for small business owners who want to find customers over...

Why Website Homepage Design Matters

Why Website Homepage Design Matters

Website homepage design is something no marketer, business owner, or entrepreneur can afford to overlook. You wouldn’t find many web designers who would disagree. But why is it so crucial? When you’re in my job for long enough, you start to realize that all web design...

What the Pros Know About Online Marketing

What the Pros Know About Online Marketing

You read a lot of articles these days about how online marketing “levels the playing field.” There is definitely truth in that. On the internet, smaller companies can compete with larger ones. Overseas businesses can go head-to-head with local vendors. And, companies...

How to Begin a Sustainable Online Marketing Campaign

How to Begin a Sustainable Online Marketing Campaign

It’s not really that hard to create an online marketing campaign. All you need is a good website, some goals, and a checklist of activities. However, if you want to build online marketing campaigns that are profitable and sustainable, that’s a different matter...

Why Some Companies Struggle With Social Media Marketing

Why Some Companies Struggle With Social Media Marketing

Business owners and executives love the idea of social media marketing. It’s not hard to imagine why: not only do they enjoy using social sites like Facebook and Twitter in their own lives, but social media runs on time and attention rather than money. In other words,...

3 Low-Cost Online Marketing Strategies That Work Wonders

3 Low-Cost Online Marketing Strategies That Work Wonders

I sometimes think of online marketing as a kind of dieting for business owners. There are a lot of parallels between the two. In the world of weight loss, people crave instant solutions (like low-fat frozen yogurt and exotic menus) that don’t require them to give up...

Do You Need Custom Web Development?

Do You Need Custom Web Development?

The business owners who come to see me for new websites sometimes have confusing ideas about custom web development. Some are convinced they absolutely need it because another designer told them they do; others are just as sure it’s not required because they think...

3 Social Media Marketing Rules You Shouldn’t Break

3 Social Media Marketing Rules You Shouldn’t Break

Social media marketing is a relatively new way to reach out to customers. And, social media platforms are popping up and gaining popularity all the time. Anyone who has been around long enough to remember MySpace, or wonder what Snapchat is all about, will know...

Why Is Web Page Development Important?

Why Is Web Page Development Important?

When meeting with business owners for the first time, I often bring up the topic of webpage development. That’s not something clients are always familiar with, so I explain it has to do with the coding and programming that takes place behind the scenes (or “under the...

How Web Design and Web Development Differ

How Web Design and Web Development Differ

Do you need a web designer or web development? Is there even a difference? These are questions I hear quite often. Part of the confusion comes from the fact that many people, even within the industry, tend to use the terms interchangeably. Combine that with the fact...

Why Simple Website Design Can Be Effective

Why Simple Website Design Can Be Effective

I don’t think people talk about the benefits of simple website design enough. That’s too bad, because it’s becoming more and more important with each passing month. The growth and complexity of modern web design is both a boost for my industry and a problem for...

How Small Business Website Design Is Different

How Small Business Website Design Is Different

To those outside of the online marketing industry, all websites can seem pretty similar. In fact, it might even look as if building a page for one organization is essentially the same as creating a layout for another. Those of us who make our living in this business...

Should You Copy Cool Website Designs?

Should You Copy Cool Website Designs?

Sometimes, business owners come to me with examples of other websites they have seen and want to duplicate. Or at least they want to copy certain elements from a cool web design they have come across. Is that a good place to draw inspiration? I have had business...

5 Modern Web Design Tips

5 Modern Web Design Tips

I’m often asked about the state of modern web design. It’s a topic that comes up in consultations with business owners, conversations with colleagues, and even interviews I give with the media. Sometimes, up-and-coming web designers will inquire about the latest...

How to Write PPC Ads That Work

How to Write PPC Ads That Work

Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...

Do Web Design Awards Matter?

Do Web Design Awards Matter?

There are dozens of web design awards given out each and every year. Some creative agencies (like mine) proudly display the accolades they’ve received, leading potential clients to ask: do web design awards really matter? There isn’t necessarily a straightforward...

The 3 Crucial Stages of a PPC Campaign for Search Advertisers

The 3 Crucial Stages of a PPC Campaign for Search Advertisers

For those trying out pay-per-click (PPC) advertising for the first time, getting started can seem as simple as choosing a few keywords, writing ads, and watching the results pour in. For veterans and industry professionals, though, building a successful PPC campaign...

Why It’s Not Enough to Design a Website

Why It’s Not Enough to Design a Website

These days, it seems like anyone can design a website. Spend a few minutes looking around the web and you’ll come across dozens of different custom web design companies. In addition, you’ll see ready-to-use templates, part-time freelancers, and even overseas vendors...