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Why is Branding Important?

Why is Branding Important?

In this post, we want to take a step back and answer a question that has come to us hundreds of times over the years: why is branding important? The short answer is that it gets to the heart and soul of your company and its profitability. For a little more color and detail, though, there are a few things you have to understand about the importance of building a strong brand…

What is a Branding Agency Really?

What is a Branding Agency Really?

In some circles, the term “branding agency” has been thrown around far too loosely. While it’s true that virtually any design team can help you build elements of your brand, a true partner works in a way that is more focused and effective. We want to give you a sense of why this is, and the reason it’s so important to separate real branding agencies from all the other vendors out there.

How to Brand Your Company Effectively

How to Brand Your Company Effectively

When the public knows your brand and thinks good things about your company, it’s easier to sell directly, advertise new products and services, and recruit top talent. While these benefits are generally known and recognized, the best ways to realize them aren’t. In other words, decision-makers know they need good branding, but aren’t sure how to brand their companies effectively.

What is Branding in Marketing?

What is Branding in Marketing?

New clients sometimes come to us confused about the differences between branding and marketing. Many entrepreneurs and executives cover these topics at one point during business school, or have read articles about them, but aren’t exactly sure what they mean in relation to one another. In particular, they sometimes struggle to understand what branding means in the larger context of marketing.

Using Social Media To Find Bakery Customers

Using Social Media To Find Bakery Customers

There are two types of people when it comes to local bakeries: those who have an established favorite in their mind, and the ones who seek out the shop they need when it’s time to celebrate a wedding, birthday, or office party. You can target both by using your social...

Using PPC Advertising To Find Landscaping Customers

Using PPC Advertising To Find Landscaping Customers

Imagine what it would be like to be able to attract landscaping clients in your area, year round, without having to knock on doors, hand out flyers, or send out mailers. In fact, imagine what it would be like to have them come to you at the exact moment when they...

What Do Clients Expect To See On An Accountant’s Website?

What Do Clients Expect To See On An Accountant’s Website?

For many of the accountants who are first referred to as, a website is something like a business card – a necessity, and a way to meet clients, but not something that needs to be flashy or outstanding. We understand that point of view, but we don’t agree with it. At...

How Roofing Companies Can Find Customers Online

How Roofing Companies Can Find Customers Online

As a rule of thumb, most roofing companies prefer to look for customers through flyers, yard signs, and door-to-door inspection offers. All of these can be valuable for generating quick sales. But, when it comes to long term profits, few marketing channels can stand...

How Plumbers Can Keep Online Leads Flowing In

How Plumbers Can Keep Online Leads Flowing In

Wouldn’t it be nice if you could turn on a faucet that poured fresh leads and appointments straight into your plumbing business? While there might not be a physical tool you can use to open such a valve, there is the immense power of online marketing that can be put...

5 Smart Facebook Marketing Tips For Dentists

5 Smart Facebook Marketing Tips For Dentists

In most cases, dentists will turn to Google, or even local guides like Yelp, when trying to market their services online. Many will overlook the power of Facebook completely. That’s understandable, but it also ignores the huge potential to attract new patients through...

How Medical Practitioners Can Use PPC Advertising

How Medical Practitioners Can Use PPC Advertising

Are you using pay-per-click (PPC) advertising on Google to find new patients for your medical practice? If not, you could be missing out on one of most powerful and cost-effective tools at your disposal. Although many physicians and medical office managers focus on...

Could Social Advertising Double Your Retailing Revenue?

Could Social Advertising Double Your Retailing Revenue?

Retailers see both sides of the coin when it comes to the online marketing conundrum of 2019. On the one hand, they are presented with almost unlimited opportunities to attract customers and build a brand. But on the other hand, they have to watch their spending in a...

How Construction Companies Can Promote Themselves Online

How Construction Companies Can Promote Themselves Online

Construction company owners, managers, and contractors are realizing that the changes that came to other industries are arriving to their business, too. In essence, customers are getting smarter and are using the web to shop around when they need building and...

4 Search Advertising Tips For Plastic Surgeons

4 Search Advertising Tips For Plastic Surgeons

Are you a plastic surgeon or someone who manages the office for a cosmetic surgery practice? If so, you may have found yourself wondering at some point or another whether you could use online advertising to find more (or better) patients. We can tell you from...

Do Doctors Need Social Media Marketing?

Do Doctors Need Social Media Marketing?

Many of the physicians we meet with don’t see the immediate value of social media marketing. In fact, lots of them think online marketing of any kind can be a waste of time and money for a medical practice. That might have been the case once upon a time, but it...

What Online Marketing Means For A Dental Practice

What Online Marketing Means For A Dental Practice

Until a few years ago, it seemed that most dentists and dental practice managers were largely ignoring the potential of online marketing. The thinking seemed to be that most people find dentists through word-of-mouth referrals, and that might certainly be true....

Using Social Media To Promote Your HVAC Business

Using Social Media To Promote Your HVAC Business

You might assume (as lots of our new clients do) that social media promotion is for musicians, online retailers, and car companies with gleaming photos to share. If so, it might surprise you to know that we do some of our best work for local service companies,...

5 SEO Tips For Electricians And Plumbers

5 SEO Tips For Electricians And Plumbers

If you are an electrician or plumber, there’s a good chance you get most of your customers through referrals and word-of-mouth advertising. Certainly, that’s how many of the professionals we have worked with have grown their businesses. However, more and more are...

What Does The Future Of SEO Look Like?

What Does The Future Of SEO Look Like?

When you have a prime search engine position or important keyword research phrase, you can see hundreds of qualified prospects flow to your website every single day. And when you don’t have that high search ranking it can be frustrating to watch that traffic drift...