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What Is Conversion Optimization?

What Is Conversion Optimization?

When business owners come to us wanting to increase their sales, their first instinct is usually to draw more visitors to a website or social media presence. They want to invest in things like internet advertising, search engine optimization, or social promotions....

Why Online Recruitment Advertising Is Different

Why Online Recruitment Advertising Is Different

Online Recruitment Advertising is a little different...  When you think about putting together an online advertising campaign, what comes to mind? If you’re like most of the clients we work with, you probably envision a set of text or image ads that help you attract...

Facebook Custom Audiences Are Changing… Should You Care?

Facebook Custom Audiences Are Changing… Should You Care?

For years, marketers and digital agencies have treated Facebook as an up-and-coming resource for advertising and viral marketing. It’s not hard to imagine why – with more than a billion registered users around the globe, the world’s largest social network trails only...

What Does It Mean To Be Engaged In Online Marketing?

What Does It Mean To Be Engaged In Online Marketing?

One of the things that makes Biondo Creative a little bit different, and one of the reasons we’ve been named several times as Philadelphia’s best, is that we put a big focus on client engagement. We want the business owners and executives we work with to feel tuned...

5 Common Reasons Internet Advertising Campaigns Fail

5 Common Reasons Internet Advertising Campaigns Fail

Going from experience, it’s probably fair to guess that at least half of all internet advertising campaigns are unprofitable. In fact, the number might be much higher – some of our colleagues estimate that a full three-quarters of all pay-per-click (PPC) campaigns...

Do You Have A Poor Working Relationship With Your Design Team?

Do You Have A Poor Working Relationship With Your Design Team?

Finding the right web design and online marketing team to work with isn’t just about locating a vendor you can afford or checking out their artistic instincts. The right fit between client and provider is essential to building successful campaigns. Here at Biondo...

What The Perfect Online Marketing Partner Looks Like

What The Perfect Online Marketing Partner Looks Like

What does the perfect web design and online marketing partner look like? The answer would depend a bit on your company, budget, and goals of course. However, when it comes to the small and medium-sized businesses we typically serve, we think there is a very clear...

How To Help Your Web Designer To Help You

How To Help Your Web Designer To Help You

When you hire a web designer or online marketing agency to give your business a boost, it’s all about what they can do for you. However, that doesn’t mean you shouldn’t be involved in the process at all. While your vendor will certainly be doing the heavy lifting in...

How to Erase a Competitor’s Lead on Google

How to Erase a Competitor’s Lead on Google

If you’re like most of the business owners we work with, you have probably dreamed of having your website ranking on Google’s top positions for several phrases your best potential customers search. But what happens when one of your competitors isn’t just in the way,...

Why You Might Need a Website Audit Today

Why You Might Need a Website Audit Today

When we take on a new web design client, or start working with a business owner who wants to take their online marketing to the next level, the first step is almost always to perform a website audit. If you’ve never had one run for your company, it’s essentially a...

What You Need to Know About Local Search Engine Optimization

What You Need to Know About Local Search Engine Optimization

Most business owners have heard a lot about local search engine optimization (or local SEO) by now, but we meet quite a few who aren’t maximizing their visibility with buyers on Google. In many cases, they simply don’t know how to take the ideas they’ve learned and...

The Right (and Wrong) Way to Save Money on Web Design

The Right (and Wrong) Way to Save Money on Web Design

Running a business can be tough. It requires a bit of vision, the ability to make tough decisions, and (especially) an eye for saving money whenever possible. That’s probably why even successful entrepreneurs and managers sometimes make big mistakes when trying to...

5 Signs You Need Better Online Marketing Advice

5 Signs You Need Better Online Marketing Advice

Do you ever get the sinking suspicion that the online marketing advice you’re getting isn’t quite as sharp, informed, or customized as it could be? That can put the average business owner in a bind. That’s because most aren’t experts in the fields of web design,...

What is the Purpose of Your Web Content?

What is the Purpose of Your Web Content?

Your website probably has lots of content, but why does it need to be there? Do the words and images on your page exist as filler, or are they helping you to reach your bottom line sales and marketing goals? A lot of business owners, if they were being honest, would...

Is Your Web Hosting Package Holding You Back?

Is Your Web Hosting Package Holding You Back?

When was the last time you thought about the quality of your web hosting service? If you are like most of the business owners and marketing executives we work with, it’s probably been a very long time. That’s understandable. The parts of your website that you see are...

5 Online Marketing Techniques That Deliver Big ROI

5 Online Marketing Techniques That Deliver Big ROI

Online marketing is an interesting field in that it’s continually getting more effective while at the same time growing in complexity. There are more ways than ever before to profit from a strong web presence, but it’s also easier to waste your time and money on the...

How to Zero in on the Perfect Web Design Company

How to Zero in on the Perfect Web Design Company

If you are a business owner or executive who is comparing web design companies, we know you’re facing a big challenge. A lot of creative companies can seem similar to one another, and there are more choices than ever before. Things get even harder if you aren’t already an expert in online marketing, as you may run into terms and jargon you don’t fully understand.

Have You Winterized Your Business Website?

Have You Winterized Your Business Website?

Is your website ready for the coming months?  All around the country, people are making preparations for fall and winter by covering pools, swapping windows, and changing tires. And yet, few business owners and executives are giving thought to prepping their websites...

Is There Life After SEO Success?

Is There Life After SEO Success?

Achieving a top ranking on Google for a number of different keywords can seem like an impossible and almost never-ending challenge. Find out about life after SEO Success.

5 Great Uses for Your Facebook Business Page

5 Great Uses for Your Facebook Business Page

Most business owners recognize intuitively that social media marketing today resembles search engine optimization a decade ago. It’s an opportunity to build your brand and bring in customers without spending a ton of time or money.