For the average business owner or executive, Facebook offers up something of a conundrum. With its hundreds of millions of active users, the world’s most popular social platform represents an obvious marketing opportunity. However, many of these people don’t know how to create or foster business relationships through Facebook. So, their campaigns never really get started.

If you’re one of the millions who uses Facebook as a private individual but wants to start making more of the business opportunities that seem just out of reach, this is the article you need. Today we’re going to look at a few basics of how to do marketing on Facebook…

Setup Your Facebook Business Page

You’ll never figure out how to market your business on Facebook if you don’t have an active presence on the social media site. So, your first step should be to set up a Facebook business page. Be sure to complete your profile with custom photos, logos, and contact information. Make it as easy as possible for new buyers to find you and existing customers to recognize your company as being the one they know.

Find Your Audience

If you’re wondering how to do social network marketing, the first step is understanding that it’s all about extending your reach into the right audiences. You need to know your prospects and what they look like in a demographic sense. You also have to have an idea of what they want and need, and which emotional triggers push them to take action. Once you have your finger on the pulse of your target market you can craft messages and updates that are meaningful to them.

Determine Your Conversion Goal

When thinking about how to market products or services on Facebook, the main thing to remember is that you aren’t normally going to turn viewers into customers quickly. Instead, you are likely to interest them in your message, get them engaged with more posts, and that eventually moves them to a different website or landing page. Chances are, you yourself don’t buy many things directly from Facebook, so don’t be surprised when your customers won’t, either. Plan for a longer conversion strategy that makes more sense using proven steps.

Reach Out With Content and Ads

You essentially have two ways to engage prospects and customers on Facebook: you can get them interested in content you post, or target them directly with advertising campaigns. We usually recommend new clients try both approaches. Getting organic engagement is obviously cheaper and more efficient, but using the power of pay-per-clicks can help you to get your social media marketing efforts up and running quickly.

Test and Tweak Your Facebook Strategy

Facebook is always changing, and so is your market. With that in mind, you should always be trying new ideas and strategies to see what works. Don’t forget to review your web analytics regularly so you’ll know which tactics and messages are resonating most strongly with the kinds of buyers you want to reach. Keep experimenting and you’ll build up a knowledge gap between you and your competitors over time.

Need Help Making Sense of Facebook and Other Online Tools?

If you’re looking for smart, common-sense answers to the challenges presented by web design, social media, search engine optimization, and branding in the digital age we can help. Contact Biondo Creative in Philadelphia today so we can schedule a free consultation and talk about your business goals.