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Biondo Creative Blog
How to Brand Your Company Effectively
When the public knows your brand and thinks good things about your company, it’s easier to sell directly, advertise new products and services, and recruit top talent. While these benefits are generally known and recognized, the best ways to realize them aren’t. In other words, decision-makers know they need good branding, but aren’t sure how to brand their companies effectively.
What is Branding in Marketing?
New clients sometimes come to us confused about the differences between branding and marketing. Many entrepreneurs and executives cover these topics at one point during business school, or have read articles about them, but aren’t exactly sure what they mean in relation to one another. In particular, they sometimes struggle to understand what branding means in the larger context of marketing.
Using Social Media To Find Bakery Customers
There are two types of people when it comes to local bakeries: those who have an established favorite in their mind, and the ones who seek out the shop they need when it’s time to celebrate a wedding, birthday, or office party. You can target both by using your social...
Using PPC Advertising To Find Landscaping Customers
Imagine what it would be like to be able to attract landscaping clients in your area, year round, without having to knock on doors, hand out flyers, or send out mailers. In fact, imagine what it would be like to have them come to you at the exact moment when they...
What Do Clients Expect To See On An Accountant’s Website?
For many of the accountants who are first referred to as, a website is something like a business card – a necessity, and a way to meet clients, but not something that needs to be flashy or outstanding. We understand that point of view, but we don’t agree with it. At...
How Roofing Companies Can Find Customers Online
As a rule of thumb, most roofing companies prefer to look for customers through flyers, yard signs, and door-to-door inspection offers. All of these can be valuable for generating quick sales. But, when it comes to long term profits, few marketing channels can stand...
How Plumbers Can Keep Online Leads Flowing In
Wouldn’t it be nice if you could turn on a faucet that poured fresh leads and appointments straight into your plumbing business? While there might not be a physical tool you can use to open such a valve, there is the immense power of online marketing that can be put...
5 Smart Facebook Marketing Tips For Dentists
In most cases, dentists will turn to Google, or even local guides like Yelp, when trying to market their services online. Many will overlook the power of Facebook completely. That’s understandable, but it also ignores the huge potential to attract new patients through...
How Medical Practitioners Can Use PPC Advertising
Are you using pay-per-click (PPC) advertising on Google to find new patients for your medical practice? If not, you could be missing out on one of most powerful and cost-effective tools at your disposal. Although many physicians and medical office managers focus on...
Could Social Advertising Double Your Retailing Revenue?
Retailers see both sides of the coin when it comes to the online marketing conundrum of 2019. On the one hand, they are presented with almost unlimited opportunities to attract customers and build a brand. But on the other hand, they have to watch their spending in a...
How Construction Companies Can Promote Themselves Online
Construction company owners, managers, and contractors are realizing that the changes that came to other industries are arriving to their business, too. In essence, customers are getting smarter and are using the web to shop around when they need building and...
4 Search Advertising Tips For Plastic Surgeons
Are you a plastic surgeon or someone who manages the office for a cosmetic surgery practice? If so, you may have found yourself wondering at some point or another whether you could use online advertising to find more (or better) patients. We can tell you from...
Do Doctors Need Social Media Marketing?
Many of the physicians we meet with don’t see the immediate value of social media marketing. In fact, lots of them think online marketing of any kind can be a waste of time and money for a medical practice. That might have been the case once upon a time, but it...
Why Plumbers, Electricians, And Other Trade Businesses Need PPC Advertising
You could be forgiven if you've never considered pay-per-click advertising (PPC) as being the best way to grow your plumbing or electrical business. Most of the tradesmen and business owners we work with are so focused on setting appointments and trying to gather...
What Online Marketing Means For A Dental Practice
Until a few years ago, it seemed that most dentists and dental practice managers were largely ignoring the potential of online marketing. The thinking seemed to be that most people find dentists through word-of-mouth referrals, and that might certainly be true....
Using Social Media To Promote Your HVAC Business
You might assume (as lots of our new clients do) that social media promotion is for musicians, online retailers, and car companies with gleaming photos to share. If so, it might surprise you to know that we do some of our best work for local service companies,...
5 SEO Tips For Electricians And Plumbers
If you are an electrician or plumber, there’s a good chance you get most of your customers through referrals and word-of-mouth advertising. Certainly, that’s how many of the professionals we have worked with have grown their businesses. However, more and more are...
What Does The Future Of SEO Look Like?
When you have a prime search engine position or important keyword research phrase, you can see hundreds of qualified prospects flow to your website every single day. And when you don’t have that high search ranking it can be frustrating to watch that traffic drift...
4 Mistakes Clients Make When Switching Web Designers
Although we do work with a fair number of startups at Biondo Creative, the majority of our new clients are established companies with existing websites. That means that, for one reason or another, they are often switching web designers. Maybe it’s the case that...
What Is Conversion Optimization?
When business owners come to us wanting to increase their sales, their first instinct is usually to draw more visitors to a website or social media presence. They want to invest in things like internet advertising, search engine optimization, or social promotions....