You’ve probably been told by at least one web design or online marketing consultant (and possibly even our team) that you need to start using Google Analytics more. That’s not necessarily easy advice to follow, though, if you don’t really understand why.

Most of the business owners and executives we work with are already extraordinarily busy. Despite their best intentions, they may struggle to make time for a new routine or piece of software if they don’t see the value. That’s why we help them to understand the benefits of a good web statistics platform.

In today’s post, we’re going to share some insights that help to answer the basic question: “what is Google Analytics used for?” Here’s what it can do…

Give You SEO and Traffic Insights

A surprising number of business owners don’t have any good idea about where their web traffic is coming from, how much of it there is to work with, and the basic steps they could take to attract more customers to their websites. When you have Google Analytics installed and working, all of this information is available at your fingertips.

It’s virtually impossible to improve online marketing results (whether those are measured by sales, leads, inbound phone calls, or walk-in foot traffic) if you don’t know what’s happening online.

Help You Identify Opportunities and Dead Ends

Are there parts of your website where new visitors always arrive? Blog posts and product pages that are getting the most engagement? Dead ends where customers “bounce” away from your website without taking any action?

Without a tool like Google Analytics you probably don’t know. That means you can’t identify or solve problems, much less take advantage of profitable opportunities that are right in front of you.

Guide Your Content Creation and Marketing

Along the same lines, when you know what is and isn’t working on your website, you can give your potential customers more of what they want and less of what they don’t. That’s a bigger deal than you might imagine, particularly if you want to rank highly on Google and the other search engines.

By using Google Analytics data to drive content creation you are greatly increasing the odds that readers will pay attention to your pages and articles. That leads to better search positioning, more engagement, and ultimately increased sales.

Ready to Take the Next Step?

Despite what you may have thought or heard in the past, it really doesn’t take a great deal of time or mental effort to get good at using Google Analytics. In fact, most business owners and executives can learn the basics in just a couple of hours, allowing them to easily access the reports they need without disrupting their day.

If you’re ready to start using smarter, proven strategies and a data-driven approach to online marketing the Biondo Creative team can help. Contact us today to see why we’re a favorite of entrepreneurs, managers, and marketers across Philadelphia.