Biondo Creative Blog
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Traditional Marketing vs Digital Marketing in 2025
Marketing has always been about reaching people where they are, but in 2025, the battlefield has split into two distinct arenas: traditional and digital. Each has its strengths, weaknesses, and die-hard fans, yet the gap between them is wider than ever. As businesses...
Tailored Marketing Strategies for Small Business Barbers in Bucks County
Running a small barber shop in Bucks County, Pennsylvania, in 2025 means carving out a niche in a region rich with charm, history, and a growing population. From Doylestown's bustling downtown to Newtown's trendy vibe, barbers face unique opportunities and challenges....
Subscription Models vs. One-Time Sales: What Works Best for E-commerce?
E-commerce is evolving rapidly, and businesses are constantly seeking innovative ways to generate revenue. Two primary models dominate the landscape: subscription-based models and one-time sales. Each approach has its own set of advantages and challenges, making it...
Ethical Marketing: Why Transparency is Key
In today’s digital landscape, consumers are more informed than ever before. They demand authenticity, honesty, and social responsibility from brands. Ethical marketing has emerged as a crucial strategy for companies looking to build trust and long-term relationships...
How AI-Powered Email Marketing is Changing Customer Engagement
In the fast-paced world of digital marketing, AI-powered email marketing is revolutionizing how businesses connect with their customers. With machine learning, predictive analytics, and automation, AI enables brands to create highly personalized, data-driven email...
10 Tools to Automate and Improve Your Digital Marketing Efforts
10 Tools to Automate and Improve Your Digital Marketing Efforts The digital marketing landscape is constantly evolving, and staying ahead requires leveraging tools that can automate repetitive tasks, enhance efficiency, and improve outcomes. If you’re looking to...
Previous Blogs 🗞
Catch up on the latest blogs.
Using Social Media To Find Bakery Customers
There are two types of people when it comes to local bakeries: those who have an established favorite in their mind, and the ones who seek out the shop they need when it’s time to celebrate a wedding, birthday, or office party. You can target both by using your social...
Using PPC Advertising To Find Landscaping Customers
Imagine what it would be like to be able to attract landscaping clients in your area, year round, without having to knock on doors, hand out flyers, or send out mailers. In fact, imagine what it would be like to have them come to you at the exact moment when they...
What Do Clients Expect To See On An Accountant’s Website?
For many of the accountants who are first referred to as, a website is something like a business card – a necessity, and a way to meet clients, but not something that needs to be flashy or outstanding. We understand that point of view, but we don’t agree with it. At...
How Roofing Companies Can Find Customers Online
As a rule of thumb, most roofing companies prefer to look for customers through flyers, yard signs, and door-to-door inspection offers. All of these can be valuable for generating quick sales. But, when it comes to long term profits, few marketing channels can stand...
How Plumbers Can Keep Online Leads Flowing In
Wouldn’t it be nice if you could turn on a faucet that poured fresh leads and appointments straight into your plumbing business? While there might not be a physical tool you can use to open such a valve, there is the immense power of online marketing that can be put...
5 Smart Facebook Marketing Tips For Dentists
In most cases, dentists will turn to Google, or even local guides like Yelp, when trying to market their services online. Many will overlook the power of Facebook completely. That’s understandable, but it also ignores the huge potential to attract new patients through...
How Medical Practitioners Can Use PPC Advertising
Are you using pay-per-click (PPC) advertising on Google to find new patients for your medical practice? If not, you could be missing out on one of most powerful and cost-effective tools at your disposal. Although many physicians and medical office managers focus on...
Could Social Advertising Double Your Retailing Revenue?
Retailers see both sides of the coin when it comes to the online marketing conundrum of 2019. On the one hand, they are presented with almost unlimited opportunities to attract customers and build a brand. But on the other hand, they have to watch their spending in a...
How Construction Companies Can Promote Themselves Online
Construction company owners, managers, and contractors are realizing that the changes that came to other industries are arriving to their business, too. In essence, customers are getting smarter and are using the web to shop around when they need building and...
4 Search Advertising Tips For Plastic Surgeons
Are you a plastic surgeon or someone who manages the office for a cosmetic surgery practice? If so, you may have found yourself wondering at some point or another whether you could use online advertising to find more (or better) patients. We can tell you from...
Do Doctors Need Social Media Marketing?
Many of the physicians we meet with don’t see the immediate value of social media marketing. In fact, lots of them think online marketing of any kind can be a waste of time and money for a medical practice. That might have been the case once upon a time, but it...
Why Plumbers, Electricians, And Other Trade Businesses Need PPC Advertising
You could be forgiven if you've never considered pay-per-click advertising (PPC) as being the best way to grow your plumbing or electrical business. Most of the tradesmen and business owners we work with are so focused on setting appointments and trying to gather...
What Online Marketing Means For A Dental Practice
Until a few years ago, it seemed that most dentists and dental practice managers were largely ignoring the potential of online marketing. The thinking seemed to be that most people find dentists through word-of-mouth referrals, and that might certainly be true....
Using Social Media To Promote Your HVAC Business
You might assume (as lots of our new clients do) that social media promotion is for musicians, online retailers, and car companies with gleaming photos to share. If so, it might surprise you to know that we do some of our best work for local service companies,...
5 SEO Tips For Electricians And Plumbers
If you are an electrician or plumber, there’s a good chance you get most of your customers through referrals and word-of-mouth advertising. Certainly, that’s how many of the professionals we have worked with have grown their businesses. However, more and more are...
What Does The Future Of SEO Look Like?
When you have a prime search engine position or important keyword research phrase, you can see hundreds of qualified prospects flow to your website every single day. And when you don’t have that high search ranking it can be frustrating to watch that traffic drift...
4 Mistakes Clients Make When Switching Web Designers
Although we do work with a fair number of startups at Biondo Creative, the majority of our new clients are established companies with existing websites. That means that, for one reason or another, they are often switching web designers. Maybe it’s the case that...
What Is Conversion Optimization?
When business owners come to us wanting to increase their sales, their first instinct is usually to draw more visitors to a website or social media presence. They want to invest in things like internet advertising, search engine optimization, or social promotions....
Why Online Recruitment Advertising Is Different
Online Recruitment Advertising is a little different... When you think about putting together an online advertising campaign, what comes to mind? If you’re like most of the clients we work with, you probably envision a set of text or image ads that help you attract...
Facebook Custom Audiences Are Changing… Should You Care?
For years, marketers and digital agencies have treated Facebook as an up-and-coming resource for advertising and viral marketing. It’s not hard to imagine why – with more than a billion registered users around the globe, the world’s largest social network trails only...
What Does It Mean To Be Engaged In Online Marketing?
One of the things that makes Biondo Creative a little bit different, and one of the reasons we’ve been named several times as Philadelphia’s best, is that we put a big focus on client engagement. We want the business owners and executives we work with to feel tuned...
5 Common Reasons Internet Advertising Campaigns Fail
Going from experience, it’s probably fair to guess that at least half of all internet advertising campaigns are unprofitable. In fact, the number might be much higher – some of our colleagues estimate that a full three-quarters of all pay-per-click (PPC) campaigns...
Do You Have A Poor Working Relationship With Your Design Team?
Finding the right web design and online marketing team to work with isn’t just about locating a vendor you can afford or checking out their artistic instincts. The right fit between client and provider is essential to building successful marketing campaigns. Here at...
What The Perfect Online Marketing Partner Looks Like
What does the perfect web design and online marketing partner look like? The answer would depend a bit on your company, budget, and goals of course. However, when it comes to the small and medium-sized businesses we typically serve, we think there is a very clear...
How To Help Your Web Designer To Help You
When you hire a web designer or online marketing agency to give your business a boost, it’s all about what they can do for you. However, that doesn’t mean you shouldn’t be involved in the process at all. While your vendor will certainly be doing the heavy lifting in...
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