Biondo Creative Blog
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The Role of Color Psychology in Website Design and Branding
In a day where technology is essential, a well-designed website is more than just a functional tool—it’s a strategic asset that connects brands with their audiences. While layout, imagery, and typography are critical components of design, color psychology often holds...
5 Tips for Writing Content That Converts in Digital Marketing
5 Tips for Writing Engaging Content That Converts in Digital Marketing Creating content that not only engages your audience but also drives conversions is a critical skill in digital marketing. Whether you're writing blog posts, social media content, or email...
The Benefits of PPC vs. SEO for Small Businesses
When it comes to driving traffic and boosting sales, small businesses often face the challenge of deciding whether to invest in Pay-Per-Click (PPC) advertising or Search Engine Optimization (SEO). Both are effective digital marketing strategies that can increase...
The Power of Being Visually Appealing in Digital Marketing
The Power of Being Visually Appealing in Digital Marketing In the fast-paced world of digital marketing, grabbing your audience's attention is more challenging than ever. With countless brands competing for the same space, being visually appealing isn’t just a...
Utilizing Ahrefs for Keyword Research
Keyword research is the cornerstone of any successful SEO strategy. Whether you’re crafting compelling blog posts or optimizing product pages, choosing the right keywords can make all the difference in driving organic traffic and improving your search engine rankings....
7 Social Media Platforms Every Small Business Should Consider
Social media has become a key marketing tool for businesses of all sizes, and small businesses can especially benefit from the low-cost, high-impact potential it offers. However, with so many platforms available, it can be hard to decide where to focus your efforts....
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Why Website Audits Are an Absolute Necessity
Most website redesign and online marketing projects begin with an online audit. Clients who have never been through this process often wonder whether website audits are really necessary. In many cases, they would prefer to jump ahead to examining new layouts or making plans for fresh social media campaigns.
What Comes After SEO and PPC?
Most business owners and executives who come to us for web design and internet marketing already know about SEO and PPC. That’s because the majority of companies, no matter how small or large, use search engine optimization and pay-per-click advertising to drive targeted customers to their websites.
The One Thing You Need to Succeed at SEO
Business owners often ask me what the secret to search engine optimization success is. I get the sense that they are normally looking for some kind of secret technical tip or tactic, but the answer I provide is a lot more basic: patience.
The Hardest Part of Social Media Marketing
In a big picture sense, social media marketing is easy: just set up profiles in all the major platforms, engage with fans, customers, and colleagues, and then watch the resulting traffic arrive at your website and manifest itself into sales.
Why Google Ads Advertising Works So Well
Most of the business owners and executives I meet with are at least somewhat familiar with Google AdWords advertising. And yet, I find that opinions about search marketing tend to be all over the plac
Is it Hard to Create a Website?
Sometimes, business owners and newer colleagues will ask me flat out: “is it hard to create a website?” The answer, in most cases, is “no.” Although there are some things that make small business web design and corporate web design a little more complicated, the...
The Truth About Web Design and SEO
Search engine optimization (SEO) has become such a big part of online marketing that a lot of business owners think it’s part of the web design process. The truth is that it should be, but some digital agencies don’t offer web design packages that include it. In other words, they’ll lay out some pages for you, but will charge extra – or refer you elsewhere – if you actually want to find customers using Google.
Why Web Design Quotes Aren’t All the Same
The process some business owners use for choosing a creative team goes something like this: gather a bunch of web design quotes and choose the cheapest one.
Do You Need a Local Web Design Studio?
Talk to a few business owners – or even web designers who work with clients around a city or region – and you’ll run into some big disagreements about whether location matters. That is, some think it doesn’t matter whether a web designer and a client are a block away...
What to do When Your PPC Campaign Isn’t Working
Pay-per-click advertising is great when you have campaigns that are running smoothly and profitably. However, when things aren’t going so well it can be easy to question everything.
How Can You Tell Different Digital Marketing Agencies Apart?
Sometimes, new clients will tell me that the hardest part of the web design process is figuring out which of the many digital marketing agencies in Philadelphia to work with. Most business owners know they want a website, need search engine optimization, are...
How to Make Local Marketing Work on the Web
It’s somewhat ironic that the World Wide Web – the greatest tool in the history of all mankind for helping people to form global business connections – has now become the primary resource for local marketing, as well. That’s the way progress works, though. Modern...
Why All Web Design Should be Interactive Web Design
Within the creative services industry, there is a lot of talk out there about interactive web design. While interactive web design might sound like just another tech buzzword, it’s actually an important concept. Essentially, it means that your pages and layouts should...
5 Rules for Choosing the Perfect Digital Marketing Agency
If you find yourself searching for a new digital marketing agency to build a website or help you promote your business online, you won’t have to look very far. There are dozens just in my home city of Philadelphia. Most major urban areas have many to choose from. In...
What Does it Mean to Have a Custom Website?
I often like to remind business owners and executives that there’s a big difference between a custom website and a customized template. One has a lot of bottom-line business value, while the other is essentially a placeholder. Of course, there is also the difference...
3 Things Business Owners Should Know About Backlinks
Creating links from other websites to your own – also known as back links – used to be a cornerstone of search engine optimization strategy. Because each link to your pages counted as a “vote” for its quality and authority, you could quickly improve your visibility on...
How to Lower Your Google AdWords Cost-Per-Click
It’s easy to bring lots of potential customers to your website using Google AdWords. It’s harder to actually make money from your pay-per-click (PPC) campaigns over time. That’s because efficiency and ROI eventually have to come into play. In other words, if you want...
What Business Owners Need to Know About Keyword Rankings
Even business owners who don’t know a lot about online marketing tend to obsess over their keyword rankings. It’s not hard to figure out why – achieve a high search engine position on Google and you could draw hundreds or thousands of targeted potential customers to...
Why Professional Website Design is Worth the Investment
Is professional website design worth the investment? That’s a reasonable question to ask, particularly if you’re trying to reduce your marketing budget. These days, it’s easier than ever to get (and learn) the software needed to build a business website. It’s no...
5 Tips for Tasty Restaurant Web Design
Restaurant web design is one of my favorite specialties. Not only are there many different kinds of eateries in and around my home city of Philadelphia, but each has a unique story and focus. That means an interesting web design challenge, and something that helps me...
Web Designer Websites: What Actually Matters?
Usually, when a business owner decides to improve their web presence, the first step is to check out web designer websites. Whether they look locally or evaluate creative teams from around the country (or the world), they need to see what their choices are and find a...
The 7 Best Online Marketing Tips You’ll Read in 2018
There are a lot of online marketing tips out there. From the many dozens of books you can read about your website to the hundreds of YouTube clips and thousands of blogs like mine, there’s no shortage of advice for small business owners who want to find customers over...
Why Website Homepage Design Matters
Website homepage design is something no marketer, business owner, or entrepreneur can afford to overlook. You wouldn’t find many web designers who would disagree. But why is it so crucial? When you’re in my job for long enough, you start to realize that all web design...
What the Pros Know About Online Marketing
You read a lot of articles these days about how online marketing “levels the playing field.” There is definitely truth in that. On the internet, smaller companies can compete with larger ones. Overseas businesses can go head-to-head with local vendors. And, companies...
How to Begin a Sustainable Digital Marketing Campaigns
It’s not really that hard to create an online marketing campaign. All you need is a good website, some goals, and a checklist of activities. However, if you want to build online marketing campaigns that are profitable and sustainable, that’s a different matter...
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