Biondo Creative Blog
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Stay up to date with the web design industry and what’s going on at Biondo Creative.
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Why Inbound and Outbound Links Are Important for SEO: Boosting Rankings and Authority
In the world of search engine optimization (SEO), links play a crucial role in determining a website’s ranking, authority, and overall success. Whether internal, external, or backlinks, links serve as the foundation of the internet, connecting pages and helping search...
Strategies for Making Digital Marketing Accessible
As digital marketing evolves, accessibility remains crucial for businesses worldwide. Ensuring inclusivity for customers with disabilities while leveraging technologies like AI poses challenges. This article highlights key obstacles and solutions to help businesses...
12 Actionable Strategies to Boost Your LinkedIn Presence
12 Effective Strategies to Attract Followers and Leads on LinkedIn LinkedIn is a powerful platform for businesses looking to establish themselves in the B2B space. With over 900 million members worldwide, it provides a unique opportunity to connect with...
How to Use Digital Marketing for Grand Opening Events
A grand opening is a momentous occasion for any business. It's the official unveiling to the world, a chance to make a strong first impression and generate excitement. In today's digital age, leveraging digital marketing for grand opening events is crucial for...
How to Use PPC Ads to Promote Your E-Commerce Store
In the fast-evolving world of e-commerce, businesses are constantly looking for ways to drive more traffic and increase sales. One of the most effective strategies to achieve these goals is Pay-Per-Click (PPC) advertising. By using PPC, e-commerce stores can reach a...
Digital Marketing Tips for Reputation Management
In today's hyper-connected digital landscape, online reviews wield significant influence over consumer perceptions and purchasing decisions. A single negative review can quickly tarnish a business's reputation, erode customer trust, and negatively impact revenue....
Previous Blogs 🗞
Catch up on the latest blogs.
Have You Winterized Your Business Website?
Is your website ready for the coming months? All around the country, people are making preparations for fall and winter by covering pools, swapping windows, and changing tires. And yet, few business owners and executives are giving thought to prepping their websites...
Is There Life After SEO Success?
Achieving a top ranking on Google for a number of different keywords can seem like an impossible and almost never-ending challenge. Find out about life after SEO Success.
5 Great Uses for Your Facebook Business Page
Most business owners recognize intuitively that social media marketing today resembles search engine optimization a decade ago. It’s an opportunity to build your brand and bring in customers without spending a ton of time or money.
How Marketing Automation Boosts Your Business
Marketing automation has become something of a buzzword in the web design industry lately, but interest isn’t really living up to execution. In other words, even though lots of business owners are excited about the idea of creating automated marketing campaigns, most aren’t actually taking steps to put them in place.
3 Reasons Business Owners Get Unnecessarily Overwhelmed
Does running a successful business necessarily mean you have to be too busy and overwhelmed all the time? We certainly know men and women who seem to think so, even though we also work with others who run profitable companies while remaining calm, composed, and in control of their schedules.
How to Make Better Plans for Your Business
Does it ever feel like your business is adrift? Do you wish you could make stronger plans that brought you closer to your goals or would be easier to follow through with?
5 Ways to Get More Control Over Your Schedule
If there’s one thing most of our web design clients have in common, it’s a desire to get more control over their schedule. Whether it’s an initial consultation or a regular website review, we often meet with men and women who seem to be moving at breakneck speed from one task or appointment to the next.
7 Rules of Business Success That Still Apply in the Digital Age
Most of the time, we post articles to our blog that have to do with web design, search engine optimization, social media marketing, and other related topics. Those are our specialties, after all, and the subjects clients turn to us for advice about.
5 Tricks of Top Web Designers
How do the best web designers approach their work? After years of experience in this field, and dozens upon dozens of successful projects, I’m convinced that producing something special is as much about the process you follow as it is the talent you have. In other words, it helps to have some good artistic instincts, but it’s even more important to embrace the right habits.
4 Things Advanced CRM Systems Can and Can’t do for Your Website
Executing a profitable internet marketing campaign can involve a lot of tedious and exhausting details. It’s no wonder, then, that so many business owners ask us about the value of advanced customer relationship management (CRM) systems like HubSpot and Infusionsoft.
Why Website Audits Are an Absolute Necessity
Most website redesign and online marketing projects begin with an online audit. Clients who have never been through this process often wonder whether website audits are really necessary. In many cases, they would prefer to jump ahead to examining new layouts or making plans for fresh social media campaigns.
What Comes After SEO and PPC?
Most business owners and executives who come to us for web design and internet marketing already know about SEO and PPC. That’s because the majority of companies, no matter how small or large, use search engine optimization and pay-per-click advertising to drive targeted customers to their websites.
The One Thing You Need to Succeed at SEO
Business owners often ask me what the secret to search engine optimization success is. I get the sense that they are normally looking for some kind of secret technical tip or tactic, but the answer I provide is a lot more basic: patience.
The Hardest Part of Social Media Marketing
In a big picture sense, social media marketing is easy: just set up profiles in all the major platforms, engage with fans, customers, and colleagues, and then watch the resulting traffic arrive at your website and manifest itself into sales.
Why Google Ads Advertising Works So Well
Most of the business owners and executives I meet with are at least somewhat familiar with Google AdWords advertising. And yet, I find that opinions about search marketing tend to be all over the plac
Is it Hard to Create a Website?
Sometimes, business owners and newer colleagues will ask me flat out: “is it hard to create a website?” The answer, in most cases, is “no.” Although there are some things that make small business web design and corporate web design a little more complicated, the...
The Truth About Web Design and SEO
Search engine optimization (SEO) has become such a big part of online marketing that a lot of business owners think it’s part of the web design process. The truth is that it should be, but some digital agencies don’t offer web design packages that include it. In other words, they’ll lay out some pages for you, but will charge extra – or refer you elsewhere – if you actually want to find customers using Google.
Why Web Design Quotes Aren’t All the Same
The process some business owners use for choosing a creative team goes something like this: gather a bunch of web design quotes and choose the cheapest one.
Do You Need a Local Web Design Studio?
Talk to a few business owners – or even web designers who work with clients around a city or region – and you’ll run into some big disagreements about whether location matters. That is, some think it doesn’t matter whether a web designer and a client are a block away...
What to do When Your PPC Campaign Isn’t Working
Pay-per-click advertising is great when you have campaigns that are running smoothly and profitably. However, when things aren’t going so well it can be easy to question everything.
How Can You Tell Different Digital Marketing Agencies Apart?
Sometimes, new clients will tell me that the hardest part of the web design process is figuring out which of the many digital marketing agencies in Philadelphia to work with. Most business owners know they want a website, need search engine optimization, are...
How to Make Local Marketing Work on the Web
It’s somewhat ironic that the World Wide Web – the greatest tool in the history of all mankind for helping people to form global business connections – has now become the primary resource for local marketing, as well. That’s the way progress works, though. Modern...
Why All Web Design Should be Interactive Web Design
Within the creative services industry, there is a lot of talk out there about interactive web design. While interactive web design might sound like just another tech buzzword, it’s actually an important concept. Essentially, it means that your pages and layouts should...
5 Rules for Choosing the Perfect Digital Marketing Agency
If you find yourself searching for a new digital marketing agency to build a website or help you promote your business online, you won’t have to look very far. There are dozens just in my home city of Philadelphia. Most major urban areas have many to choose from. In...
What Does it Mean to Have a Custom Website?
I often like to remind business owners and executives that there’s a big difference between a custom website and a customized template. One has a lot of bottom-line business value, while the other is essentially a placeholder. Of course, there is also the difference...
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