One of the things that makes Biondo Creative a little bit different, and one of the reasons we’ve been named several times as Philadelphia’s best, is that we put a big focus on client engagement. We want the business owners and executives we work with to feel tuned into the work we are doing on their behalf. But what does that really mean?
In today’s post, we want to hit on a few key characteristics of engaged web design client. Here’s what it looks like when you’re working perfectly alongside your web design and online marketing partner…
You Help Your Creative Team to Plan Ahead
One thing we hear from a lot of new clients is that their old creative teams essentially dictated the terms of future campaigns to them. That’s simply not an effective model for collaboration or success.
Certainly, your creative team should be bringing you new concepts and ideas on a regular basis. But, no one knows your company, your customers, or your goals better than you do. For that reason it’s crucial that you be involved in the major elements of the planning stages and help set the tone and direction for your online marketing efforts.
You Help to Generate Ideas and Course Corrections
Although business owners tend to assume we come up with all the creative concepts in a marketing campaign, that’s not always the case. Sometimes clients have ideas and inspirations of their own that we polish and refine. Either way, they should be giving input on the best way to push ahead.
The same happens when it’s time to make adjustments to spending or messaging. Good ideas can come from anywhere, but the best path is almost always one that involves a little bit of collaboration between the client and the creative team. That way, results get better and better over time.
You Know What Your Web Analytics Are Telling You
If you aren’t keeping an occasional eye on your web analytics then you simply can’t judge the success or failure of your campaigns. Or to put it a different way, you can’t really know whether you’re getting good value for the time and money you’re spending with your creative team.
While it’s likely that they will be the ones to generate reports and keep an eye on web activity on a day-to-day basis, you should be getting progress summaries and regular updates. This will help you make the most of your budget, of course, but you will also have your finger on the pulse of your online marketing campaigns so you know how effective your plans have been.
Is It Time For More Consistent Marketing Results?
One of the reasons clients stay so engaged with Biondo Creative is we help them achieve the kinds of real-world results – like more scheduled appointments and increased sales – that they want and expect from their websites.
If you feel like your campaigns could be more effective and consistent, contact us today. We will be happy to schedule a free consultation website review so you can learn more about exactly what we can do to help.