Biondo Creative Blog
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Featured Posts
Unmasking Dark Patterns in UX: A Guide to Ethical Web Design
In the user experience (UX) world, a term has been gaining attention lately: dark patterns. These design choices benefit the business, often at the user's expense. This blog post will delve into dark patterns, how they're being used, and how to avoid them in your web...
Is Web Design Hard? A Comprehensive Look into the World of Web Design
Welcome to our blog post where we delve into the fascinating world of web design. If you've ever wondered, "Is web design hard?" you're in the right place. We're about to unpack this topic and give you a clearer understanding of what web design entails. Web design, at...
Top 10 Tips for The Best Plumbing Web Design
Top 10 Tips for The Best Plumbing Web Design In 2022, Plumbing website design is one of the most important aspects of any plumbing business. A well-designed website can help you generate leads, drive traffic and create a user-friendly experience for your visitors....
How to Choose a Web Design Company: 7 Steps
How to Choose a Web Design Company: 7 Steps When it comes to creating a website, many business owners feel overwhelmed. After all, there are so many web design companies to choose from, and it can be difficult to know which one is the right fit for your business. But...
What is Responsive Design
What is Responsive Web Design? More and more people are using their smartphones and tablets to access the internet, which is why your website needs to be responsive - that is, it should automatically adapt to the size of the screen it is being viewed on. If your...
Google My Business Renamed to Google Business Profile as Features Migrate to Maps and Search
Learn more about the upcoming change to Google My Business, including what it means for your business.
Previous Blogs 🗞
Catch up on the latest blogs.
5 Rules for Choosing the Perfect Digital Marketing Agency
If you find yourself searching for a new digital marketing agency to build a website or help you promote your business online, you won’t have to look very far. There are dozens just in my home city of Philadelphia. Most major urban areas have many to choose from. In...
What Does it Mean to Have a Custom Website?
I often like to remind business owners and executives that there’s a big difference between a custom website and a customized template. One has a lot of bottom-line business value, while the other is essentially a placeholder. Of course, there is also the difference...
3 Things Business Owners Should Know About Backlinks
Creating links from other websites to your own – also known as back links – used to be a cornerstone of search engine optimization strategy. Because each link to your pages counted as a “vote” for its quality and authority, you could quickly improve your visibility on...
How to Lower Your Google AdWords Cost-Per-Click
It’s easy to bring lots of potential customers to your website using Google AdWords. It’s harder to actually make money from your pay-per-click (PPC) campaigns over time. That’s because efficiency and ROI eventually have to come into play. In other words, if you want...
What Business Owners Need to Know About Keyword Rankings
Even business owners who don’t know a lot about online marketing tend to obsess over their keyword rankings. It’s not hard to figure out why – achieve a high search engine position on Google and you could draw hundreds or thousands of targeted potential customers to...
Why Professional Website Design is Worth the Investment
Is professional website design worth the investment? That’s a reasonable question to ask, particularly if you’re trying to reduce your marketing budget. These days, it’s easier than ever to get (and learn) the software needed to build a business website. It’s no...
5 Tips for Tasty Restaurant Web Design
Restaurant web design is one of my favorite specialties. Not only are there many different kinds of eateries in and around my home city of Philadelphia, but each has a unique story and focus. That means an interesting web design challenge, and something that helps me...
Web Designer Websites: What Actually Matters?
Usually, when a business owner decides to improve their web presence, the first step is to check out web designer websites. Whether they look locally or evaluate creative teams from around the country (or the world), they need to see what their choices are and find a...
The 7 Best Online Marketing Tips You’ll Read in 2018
There are a lot of online marketing tips out there. From the many dozens of books you can read about your website to the hundreds of YouTube clips and thousands of blogs like mine, there’s no shortage of advice for small business owners who want to find customers over...
Why Website Homepage Design Matters
Website homepage design is something no marketer, business owner, or entrepreneur can afford to overlook. You wouldn’t find many web designers who would disagree. But why is it so crucial? When you’re in my job for long enough, you start to realize that all web design...
What the Pros Know About Online Marketing
You read a lot of articles these days about how online marketing “levels the playing field.” There is definitely truth in that. On the internet, smaller companies can compete with larger ones. Overseas businesses can go head-to-head with local vendors. And, companies...
How to Begin a Sustainable Digital Marketing Campaigns
It’s not really that hard to create an online marketing campaign. All you need is a good website, some goals, and a checklist of activities. However, if you want to build online marketing campaigns that are profitable and sustainable, that’s a different matter...
Why Some Companies Struggle With Social Media Marketing
Business owners and executives love the idea of social media marketing. It’s not hard to imagine why: not only do they enjoy using social sites like Facebook and Twitter in their own lives, but social media runs on time and attention rather than money. In other words,...
3 Low-Cost Digital Marketing Strategies That Work Wonders
I sometimes think of online marketing as a kind of dieting for business owners. There are a lot of parallels between the two. In the world of weight loss, people crave instant solutions (like low-fat frozen yogurt and exotic menus) that don’t require them to give up...
Do You Need Custom Web Development?
The business owners who come to see me for new websites sometimes have confusing ideas about custom web development. Some are convinced they absolutely need it because another designer told them they do; others are just as sure it’s not required because they think...
3 Social Media Marketing Rules You Shouldn’t Break
Social media marketing is a relatively new way to reach out to customers. And, social media platforms are popping up and gaining popularity all the time. Anyone who has been around long enough to remember MySpace, or wonder what Snapchat is all about, will know...
Why Is Web Page Development Important?
When meeting with business owners for the first time, I often bring up the topic of webpage development. That’s not something clients are always familiar with, so I explain it has to do with the coding and programming that takes place behind the scenes (or “under the...
How Web Design and Web Development Differ
Do you need a web designer or web development? Is there even a difference? These are questions I hear quite often. Part of the confusion comes from the fact that many people, even within the industry, tend to use the terms interchangeably. Combine that with the fact...
Why Simple Website Design Can Be Effective
I don’t think people talk about the benefits of simple website design enough. That’s too bad, because it’s becoming more and more important with each passing month. The growth and complexity of modern web design is both a boost for my industry and a problem for...
How Small Business Website Design Is Different
To those outside of the online marketing industry, all websites can seem pretty similar. In fact, it might even look as if building a page for one organization is essentially the same as creating a layout for another. Those of us who make our living in this business...
Should You Copy Cool Website Designs?
Sometimes, business owners come to me with examples of other websites they have seen and want to duplicate. Or at least they want to copy certain elements from a cool web design they have come across. Is that a good place to draw inspiration? I have had business...
5 Modern Web Design Tips
I’m often asked about the state of modern web design. It’s a topic that comes up in consultations with business owners, conversations with colleagues, and even interviews I give with the media. Sometimes, up-and-coming web designers will inquire about the latest...
How to Write PPC Ads That Work
Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...
Do Web Design Awards Matter?
There are dozens of web design awards given out each and every year. Some creative agencies (like mine) proudly display the accolades they’ve received, leading potential clients to ask: do web design awards really matter? There isn’t necessarily a straightforward...
The 3 Crucial Stages of a PPC Campaign for Search Advertisers
For those trying out pay-per-click (PPC) advertising for the first time, getting started can seem as simple as choosing a few keywords, writing ads, and watching the results pour in. For veterans and industry professionals, though, building a successful PPC campaign...
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