Are you a plastic surgeon or someone who manages the office for a cosmetic surgery practice? If so, you may have found yourself wondering at some point or another whether you could use online advertising to find more (or better) patients.
We can tell you from experience that you almost certainly can. During our years spent helping organizations in and around Philadelphia to boost their marketing efforts, we’ve had the chance to serve a number of medical practices.
To help you get a better sense of what we do, and why it could be so beneficial to your office, today we want to share four simple but effective search advertising tips for plastic surgeons and other medical professionals…
#1 Adopt a Wide Bidding Strategy
Men and women searching for plastic surgeons can have a lot of different concerns and ideas on their minds. Some might be ready to make an appointment right away while others could be in the process of learning more about available options and procedures. Your internet advertising strategies should reflect that. That means bidding on a wide range of search terms and demographics so you can capture attention from interested potential patients no matter where they are in their journey for solutions.
#2 Customize Your Landing Pages
If you’re going to adopt a wide search strategy then you’ll need to have a collection of targeted landing pages to match. Otherwise, you’ll have people who might be searching for very different things all arriving at the same web destination. It makes more sense, for example, to direct them to specific resources that answer questions about plastic surgery in general, which types of insurance you accept, or the benefits and applications of individual procedures.
#3 Be Careful About Confidentiality
A cosmetic surgeon’s most powerful marketing tool is a before-and-after photo, and you should definitely use them on your website, online ads, and social media posts. However, it’s important to be very careful about maintaining confidentiality and HIIPA guidelines. The last thing you want is an unhappy patient or regulator who is upset because you took public credit for something they didn’t want their friends or colleagues to know about.
#4 Encourage Searchers to Contact You
As you build your online advertising campaigns it’s important to remember that attracting online visitors isn’t your only goal. For your ads to be profitable you also need potential patients to contact you and set appointments. For that reason it’s crucial that your contact information be prominently displayed on your website and landing pages, and that you use clear calls to action that encourage visitors to get in touch for a consultation.
Want Smart Marketing for Your Medical Practice?
At Biondo Creative in Philadelphia, we can help doctors, dentists, and even plastic surgeons to use the internet to build smart, cost-effective marketing strategies. If you want more patients with less hassle, contact us today to learn more about what we can do for you.