Biondo Creative Blog
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Marketing for Landscaping Companies: How to Get More Residential Accounts
Marketing for landscaping companies works best when you combine visual content on social media with Google Ads for design searches and neighborhood-level targeting through Nextdoor and door hangers — then convert one-time clients into maintenance agreement accounts. A...
How to Respond to Negative Reviews as a Contractor
A well-written response to a negative review can actually help your business more than the review hurts it. Prospective customers reading your reviews aren't just evaluating what went wrong — they're watching how you handle it. A professional, calm response shows...
How Much Should Home Service Companies Spend on Google Ads?
Most home service companies should budget $1,000–$4,000 per month for Google Ads, depending on their trade and market size. The exact number depends on how much keywords cost in your area, how well your campaigns convert, and how many new jobs you need per month. This...
Marketing for Roofers: How to Get More Storm Damage Leads and Replacement Projects
Marketing for roofing companies requires two separate strategies: one for storm damage and insurance claims (urgent, reactive) and one for scheduled replacement projects (planned, research-driven). Each type of customer finds you differently and needs different...
Angi vs. HomeAdvisor vs. Thumbtack: Which Lead Platform Is Worth It for Home Service Pros?
The honest answer is that Angi, HomeAdvisor, and Thumbtack can generate leads — but you're paying a premium for leads you don't own, that get shared with multiple competitors, and that cost more per job as your reliance on them grows. All three platforms have a role,...
Google Local Services Ads vs. Google Ads: Which Is Better for Contractors?
Google Local Services Ads and standard Google Ads are fundamentally different products — and for most contractors, the right answer is to use both. Standard Google Ads charge per click and give you more control over targeting. Each has distinct advantages, and knowing...
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Is Your Web Design Team Helping You With Public Relations?
As a smaller operator you don’t have to retain a huge public relations agency – you can get help from a knowledgeable web designer or digital marketing partner who has a little expertise in the area. How would your marketing partner help you with public relations? Here are a few the most important ways…
Do Press Releases Still Work for Online Marketing?
Business owners sometimes ask us whether press releases still have online marketing value. The answer isn’t completely straightforward. To understand why, here are some things you have to know…
How is Public Relations Different from Marketing or Advertising?
The lines that separate marketing, PR, and advertising have always been murky. It’s not unusual for new clients to ask us about them when we are in the process of helping them to plan future budgets, schedules, and activities. With that in mind, how is public relations different from marketing or advertising? Let’s look at a few broad themes and specifics…
What Does A Public Relations Agency Do?
There are plenty of firms like ours that handle web design, online marketing, and certain public relations duties. By hiring such a team you can get more mileage for your time and dollars, not to mention improve your company’s prospects. To help you understand why, let’s look at some things a public relations agency can do for you…
What Public Relations Is All About in the Digital Age?
Nearly every aspect of running and promoting a business has changed in the internet age. That’s particularly true of public relations, which is the art and science of generating positive buzz for organizations of all sizes. What is public relations all about in the digital age? Here are a few things a PR-savvy vendor does for you…
7 Ways to Enhance a Business Website
To make your site last, and to maximize its marketing power, you should look for ways to refresh your new layout once in a while. With that in mind, here are seven ways you can enhance an existing business website without spending a lot of time or money to replace it completely…
How to Bring Branding and Web Design Together
Lots of business owners come to us for branding or web design. Not enough come to us for branding and web design. That’s curious, because the two go together so naturally. Let’s look at what you can do to bring branding and web design together…
How to Get Value in Web Design
When it comes to hiring a web design partner, most business owners want to be thrifty rather than cheap. In other words, they want to get professional work at a reasonable rate, but need to avoid going so low in their budget that they undercut their own marketing effectiveness. Today we want to offer a handful of insider tips our readers can follow…
Should You Design Your Own Website?
In the last couple of years, DIY website services – including a number of online template companies – have made it possible and affordable for entrepreneurs to design their own websites. Naturally, we field a lot of questions from business owners who want to know whether they should pursue these options. As with most things, there are advantages and disadvantages to consider. Let’s take a closer look…
What Are Web Design and Web Development?
Web design and web development are slightly different, but you’ll often hear the terms used interchangeably. Beyond that, here are a few more detailed answers that might help…
What Makes Google AdWords So Great for Small Businesses?
There are really two kinds of business owners when it comes to Google AdWords: those who understand why it’s so important to harness search traffic in a fast and efficient way, and those who don’t really get what the big deal is. Let us introduce you to some of the benefits; here are a few things that make Google AdWords great for small businesses…
Do You Know the Two Types of Google AdWords Search Terms?
If you’re new to advertising with Google AdWords, it might seem like any search term related to your industry is a good one to target. After all, don’t you want to raise awareness amongst potential customers? That’s a popular point of view, but one that can lead to a lot of unnecessary spending and frustration…
5 Ways Business Owners Waste Money on Google AdWords PPC
Google AdWords makes it easier than ever to find targeted potential customers who are looking for your product or service at exactly the right moment. However, it’s also easy to use the platform without enough focus or discipline and blow through your marketing budget without generating any real leads or sales. How do you avoid overspending on Google AdWords PPC campaigns? Here are five pieces of advice to follow…
How Does Pay-Per-Click Bidding Work on AdWords?
One of the things new advertisers tend to ask us is: “how does pay-per-click bidding on Google AdWords work?” Here is a quick overview and explanation…
How to Make AdWords Work for You
Setting up a Google AdWords pay-per-click (PPC) account is easy. Putting together a profitable and efficient campaign that delivers new sales or leads through your inbox can be decidedly tougher. The problem comes from the fact that it’s easy to start advertising on Google, but hard to stand out, avoid overspending, and turn website visits into real business opportunities. Let’s look at what you can do to make AdWords work for you…
7 Signs You Need to See A Graphic Designer
There are times when the ads, manuals, and other materials that are presented to us as being “fine” are obviously in desperate need of help. When that happens, the underwhelming designs are costing the company money, even if the clients don’t realize it yet. To help you avoid making the same kinds of mistakes, let’s look at seven clear signs you need to see a good graphic designer right away…
Should You Do Your Own Graphic Design?
On the one hand, we like the idea of giving business owners control over their own marketing materials. But on the other hand, a lot of the resulting work comes out feeling generic and underwhelming. So, should you do your own graphic design? Let’s look at a few factors you should consider before making a decision…
What Is Involved In Graphic Design From a Business Owner’s Perspective?
Sometimes, business owners approach graphic design as if it were a product they could buy from a vendor. They want to write a check and get “good design” in the same way they would purchase good tires for a company vehicle. So, what is involved in graphic design from a business owner’s perspective? Here are a few responsibilities you should be prepared for…
4 Proven Business Design Principles to Follow
Most of the business owners we meet with aren’t overly concerned with the artistic aspects of graphic design. On our award-winning team, we follow four important principles when arranging graphic styles. Let’s look at them one-by-one…
What Graphic Design Is All About
We’ve gotten used to clients asking about graphic design principles, style guides, and graphic communication principles. So, let us give you our view of what graphic design is all about…
How Do You Define Social Media Marketing Success?
Are you winning on social media, or just wasting time posting content that isn’t persuading anyone to work with you? No two online marketing situations are ever exactly the same, but we generally break “success” in social media for business uses down into four categories…
How to Use Your Social Media Accounts for Business
Lots of the new clients who come to us for advice and business growth are familiar social media. So we figured there must be a lot of readers out there who aren’t sure how to use social media accounts for business, either. Here are some quick and proven tips you can follow…
Quick Marketing Tips for the 4 Major Social Media Platforms
When new clients come to us asking which social media sites they should use for marketing, our stock answer boils down to: “the ones your customers are using.” When they aren’t sure, however, our backup solution is to point them at the four most important platforms for small and medium-sized businesses: Facebook, Twitter, Instagram, and LinkedIn. Here are a few things you can keep in mind when working on each site or app…
What is Considered Social Media Marketing?
What is social media, exactly? And does social media marketing encompass the things you’re already doing, or a completely different set of tools and tasks? What one person thinks of as “social” falls into search, email, or content marketing for someone else. With that in mind, let’s look at a few different categories of social interaction that all work together…
How to Do Social Media Marketing Right
Although there aren’t many hard and fast rules in the growing social space, we do have a handful of best practices we think you should follow if you want to turn your social accounts into a force for lead generation online sales…
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