5 Minute Read

How to design a plastic surgery website that converts browsers into patients

Published: August 15, 2022
Plastic Surgeon Website Design - Cosmetic Surgery Bucks County, Pennsylvania

Home > How to design a plastic surgery website that converts browsers into patients

As a plastic surgeon, you know that first impressions are everything. That’s why it’s so important to have a well-designed website that showcases your work in the best light possible. But how do you create a plastic surgery website that will convince people to choose you over the competition?

Here are some quick tips you can implement today on your plastic surgery practice website:

Use high-quality images that showcase your work

Make sure these images are well-lit and show before-and-after shots of your patients. Hiring a professional photographer may be the best option for some of your photos. You can see our list of recommended local photographers if you don’t have a photographer.

Keep your website design simple and easy to navigate

Potential patients should be able to find what they’re looking for quickly and easily. Keep your site informational and answer common questions upfront. Utilize short videos to explain complex topics.

Use persuasive language that will make potential patients feel confident in their decision.
Consider why people choose to get cosmetic surgery and the barriers preventing them from electing for surgery. Testimonials from past patients can help potential patients overcome the barriers in their decision process.

Include patient testimonial videos to show actual results

These videos should be short and highlight plastic surgery patients’ positive results working with your practice. Always get a release signed to ensure you have the rights to use any videos and photos on your website and that you are complying with HIPAA privacy rules. The HIPAA Privacy Rule requires that you obtain valid, written authorization from a patient before you can publish any testimonial involving that patient on your website, social media platform, or through any other medium of communication (e.g., print, radio). Work with your legal / compliance team or engage a compliance firm that specializes in HIPAA compliance to ensure you are following the rules. You can see our list of recommended local videographers if you don’t have a videographer.

Make it easy for patients to contact you

Include your contact information prominently on your website, and make sure to respond to inquiries quickly. Your response time tells prospective patients a little about what it is like working with your practice. Consider your patient’s entire customer experience, and how you can make it more high-touch and showcase the best of your practice during the initial touchpoints like initial outreach, scheduling the first appointment, completing the required documentation, and the patient’s first visit.

Offer a free consultation

Free consultations are standard in the cosmetic surgery industry, but consider what patients get during your free consultation and how you can differentiate your plastic surgery practice. Give potential patients the chance to meet with you and get a feel for your bedside manner before making a final decision. Demonstrate the positive results you’ve helped others achieve, set the patient’s expectations and answer their questions.

Get reviews from recent patients.

Make sure to ask for reviews regularly from your patients. Reviews help other potential cosmetic surgery patients learn a little about your practice and the experience of people paying for your services. Patients with a negative experience are more motivated to leave a negative review, so you must get reviews consistently. Incorporate a request for a review in an after-visit text, email follow-up, or personal appeal in the office. Remember, it is against many sites’ terms of service and some state laws to compensate people for a review, so simply ask patients to leave a review. Also, make sure you read Google Maps User Generated Content Policy to ensure you do things the right way. How you respond to a negative review can sometimes matter more than the negative review itself. “9 in 10 customers are more likely to overlook a negative review if the business responds adequately”, Yelp says from a survey.

Track your website’s performance

None of your work to build a plastic surgery website that converts matters if you don’t see more cosmetic surgery leads. Use Google Analytics or another similar tool to track how many people visit your site, what pages they’re looking at, how long they stay, and if they convert. This information can help you fine-tune your website and make it even more effective.

By following these tips, you can design a plastic surgery website that will convince people to choose you for their cosmetic surgery procedure. If you aren’t up for building your practice’s plastic surgery website yourself, contact us at 267-362-9321 for a free consultation.