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Google My Business Renamed to Google Business Profile as Features Migrate to Maps and Search

Last Updated: May 05, 2022
Google My Business Google Business Profile Moves to Google Maps

Home > Google Business Profile Features Migrate to Maps and Search

Google is renaming Google My Business to Google Business Profile. This migration of features will bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps. Google is looking to simplify things for businesses.

The migration is happening now and businesses have already started to get notified by Google. All features that were previously available in the app are now available in Search and Maps.

Businesses will still have the ability to add and edit business info, photos and virtual tours, as well as track insights on how customers are finding you online.

Google My Business Google Business Profile Example
Google Business Profiles are adding some additional features:

Google Business Profiles help improve Local SEO, so If you own a business, make sure you update your bookmarks, check out the new interface, confirm you are receiving review notifications and keep your information up-to-date.