When it comes to hiring a web design partner, most business owners want to be thrifty rather than cheap. In other words, they want to get professional work at a reasonable rate, but need to avoid going so low in their budget that they undercut their own marketing effectiveness.
That can leave men and women who aren’t web design professionals with something of a dilemma. How can they get the quality work they need without overspending?
Because we are used to hearing these kinds of questions, today we want to offer a handful of insider tips our readers can follow…
Work with a Small and Professional Partner
Have you ever visited a really large advertising agency and been impressed by their luxurious waiting room, gorgeous conference area, and state-of-the-art cappuccino maker? Have you ever stopped to think about who it is that’s paying for all of those amenities?
The bigger the company is, the more overhead you have to deal with. In the creative service industry those expenses are passed on to clients. By working with a small and nimble team you can get the same level expertise you would from a larger firm, more personal attention, and rates that are more in line with your budget and expectations.
Get the Website That’s Right for Your Company
When it comes to value in web design, it’s all about getting the right result. A website that helps you get dozens of new customers every month is more valuable to you than one that achieves nothing regardless of what it costs.
The point here isn’t that you should overspend, but that just like you shouldn’t pay for big overhead expenses neither should you lose sight of the bigger picture. Evaluate vendors based on the case studies they can show you, not just the figure you see on a proposal.
Consider Web Design, Development, and Marketing Together
This goes along with the last point we made. There isn’t much value in standalone web design anymore. That’s because website development, ongoing support, and online marketing need to be factored into the mix as well.
If your web design team isn’t going to stand behind their work and help you grow, then it won’t be long before your design bill represents a sunk cost. Don’t settle for anything less than a comprehensive package because that’s what you’re going to need if you want your website to be a real sales and marketing tool.
Get Award-Winning Work and Proven Bottom Line Value
Clients turn to Biondo Creative in Philadelphia because they don’t want to compromise. Our small team doesn’t overcharge, but we certainly deliver beyond expectations. If you want award-winning designs and a partner with a proven track record of success, we can help.
Contact us today to schedule a free consultation and learn more about what we can do to make your business grow.