There are really two kinds of business owners when it comes to Google AdWords: those who understand why it’s so important to harness search traffic in a fast and efficient way, and those who don’t really get what the big deal is. Usually, this is because one group has used search advertising effectively while the other has not.
If you fall into the latter category and haven’t yet seen what makes Google Adwords such an important part of a small business online marketing strategy, let us introduce you to some of the benefits. Here are a few things that make Google AdWords great for small businesses…
You Can Target Buyers at the Perfect Moment
Right now, someone in your area or industry is going online to find out more information about the kind of product or service you sell. They may even be looking for a company who can provide immediate service. Wouldn’t you want them to hear about you instead of your competition?
Google AdWords can be used either in addition to search engine optimization or in place of it. Either way, it can give you a chance to get in front of your most important potential customers at the exact moment they need your help. That alone makes it an important sales resource.
Spending and Account Controls Are Easy to Setup
It used to be that signing up for advertising meant simply accepting that some of your dollars would be wasted. There would be a lot of people who would see your billboards, mailers, or Yellow Page ads who were never going to call you. That made marketing somewhat inefficient.
However, with Google AdWords you can change your account and campaign controls. That allows you to tweak them so your messaging is only seen by customers who are a good match for what you sell. It also gives you the opportunity to change gears, alter your ads, and make adjustments on the fly as market conditions dictate.
You Can Grow Your Campaigns Over Time
Along the same lines, it used to be necessary for small business owners to plan their advertising expenses months or years in advance to reserve space. With Google AdWords and other pay-per-click (PPC) platforms, though, you can grow or shrink your budgets based on results.
Having flexibility in your internet advertising campaigns means you can adjust to buyer behavior, competitor actions, and even economic conditions in real time. It also means you can test new ideas and grow your campaigns without worrying that you’ll overextend your budget months from now. The control is in your hands.
Get Help Bringing Your Online Marketing to Life
In the past few months, we have met with dozens of Philadelphia business owners who feel like their online marketing efforts are pushing along without any real payoff or improvement. We use proven business growth strategies to help them take the next step forward.
If you want to see how the Biondo Creative team can help you grow your bottom line, then contact us today so we can schedule a free consultation!