A website is often the first (and sometimes only) impression a potential customer will have of your business. That’s why it’s so important to make sure your website is up-to-date, easy to use, and informative. If your website is outdated or difficult to navigate, you run the risk of losing customers before they even have a chance to engage with your product or service.
So, how do you properly revamp a website? Read on to find out!
1. Define Your Goal
Before you begin the revamping process, it’s essential to take a step back and think about what you want your new website to achieve. Do you want to increase online sales? Drive traffic to your brick-and-mortar location? Increase brand awareness? Once you’ve identified your goal, you can begin planning your strategy.
2. Research Your Competition
As with any business venture, it’s important to know who your competition is – and what they’re doing right (and wrong). Check out your competition’s websites and note what you like and don’t like. Then, use that information to help guide your revamping process.
3. Outline Your Content
Your website should be informative, engaging, and relevant to your target audience. Before moving forward with the design process, take some time to outline the content you want to include on your site. This step will help ensure that your finished product is informative and on-brand.
4. Find the Right Web Development Team
A professional web development team will be able to help turn your vision for a new website into a reality – and they’ll be able to do it within your budget and timeframe. Do some research and find a Philadelphia Web Designer that has experience working with businesses in your industry -you can check out their previous work to get an idea of their style and approach, or you can just give us a call.
5. Set a Realistic Timeline – And Stick To It!
Creating a new website takes time—it’s important to set a realistic timeline for the project and ensure everyone involved is aware of the deadlines. Once the project is underway, do your best to avoid making changes or additions that could potentially throw off the timeline; remember, Rome wasn’t built in a day!
A well-designed, up-to-date website is essential for any business looking to succeed in today’s digital world. By planning and executing a website redesign project properly, you can ensure that your new site is attractive, informative, and easy to use—everything you need to attract (and keep) new customers.