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What Does A Public Relations Agency Do?

Published: July 08, 2020

Home > What Does A Public Relations Agency Do?

Have you ever worked with a public relations partner? Have you even considered it?

A lot of small and medium-sized businesses assume that hiring a PR agency is outside their budget and capability, but that’s hardly ever accurate. There are plenty of Pennsylvania marketing agencies like ours that handle web design, online marketing, and certain public relations duties. By hiring such a team you can get more mileage for your time and dollars, not to mention improve your company’s prospects.

To help you understand why, let’s look at some things a public relations agency can do for you…

Help to Find Friendly Media Outlets

Whether you’re trying to sell products, generate leads for your services, or just get the word out on an important industry issue, things are easier when you have the media on your side. Unfortunately, many business owners don’t have the time or expertise to locate interested reporters, editors, and influencers.

This is one area where a PR-savvy digital marketing team can be a huge help. Not only can a team like ours help you to craft the right messages as part of your public relations efforts, but we can also ensure they find the way to their intended audience.

Assist in Crafting PR Messages for Public Consumption

Of course, knowing whom to contact with your PR messaging is only the first step. To make a lasting impression – or even create a viral flow of content – your ideas have to be presented in a way that makes them easy to understand and share. That’s where the special talents of designers, copywriters, and advertising experts come into play.

Presenting the right facts and ideas only accounts for half of the task of shaping public opinion. The rest amounts to structuring it in a way that appeals to the right demographics and personalities. In other words, it’s a skill that goes beyond simply assembling bullet points and releasing them into the internet. It’s also arguably the most important function of a PR vendor.

Amplify Positive Buzz or Coverage

Most business owners and executives will only turn to a PR team when they need some positive press coverage, but you don’t always need someone else to start the fire for you. If customers, reviewers, or industry professionals are already saying good things about your business, then a PR vendor can help you amplify the effect.

If you’ve won a major award, secured a huge contract, or taken some other major step forward in your company, then it’s worth thinking about the PR implications. You don’t need a full-on public relations campaign to make an impact, you just have to work with a design team that’s intentional about spreading the word.

Want to Learn More?

If you’ve never thought about incorporating a small public relations campaign into your overall marketing mix, then this might be the perfect time to look at some options and ideas. Get in touch with our team in our Yardley, PA office today so we can schedule a free consultation and create a plan based on your specific business challenges and goals.