5 Common Reasons Internet Advertising Campaigns Fail
Going from experience, it’s probably fair to guess that at least half of all internet advertising campaigns are unprofitable. In fact, the number might be much higher – some of our colleagues estimate that a full three-quarters of all pay-per-click (PPC) campaigns...
What Comes After SEO and PPC?
Most business owners and executives who come to us for web design and internet marketing already know about SEO and PPC. That’s because the majority of companies, no matter how small or large, use search engine optimization and pay-per-click advertising to drive...
Why Google AdWords Advertising Works So Well
Most of the business owners and executives I meet with are at least somewhat familiar with Google AdWords advertising. And yet, I find that opinions about search marketing tend to be all over the place. You run into leaders at some companies who think AdWords is the...
What to do When Your PPC Campaign Isn’t Working
Pay-per-click advertising is great when you have campaigns that are running smoothly and profitably. However, when things aren’t going so well – when the clicks aren’t coming, or worse, you’re spending money without getting results – it can be easy to question...
How to Lower Your Google AdWords Cost-Per-Click
It’s easy to bring lots of potential customers to your website using Google AdWords. It’s harder to actually make money from your pay-per-click (PPC) campaigns over time. That’s because efficiency and ROI eventually have to come into play. In other words, if you want...
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Yardley, PA 19067-9997
Yardley, PA 19067-9997
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