The 4 Fundamentals of PPC Advertising

The 4 Fundamentals of PPC Advertising

Because I work with so many business owners on their internet marketing campaigns, I’m acutely aware of the fact that many are struggling with pay-per-click (PPC) advertising. Although companies of all sizes love the activity of PPC – with its ability to generate...
How to Spot a Great PPC Company

How to Spot a Great PPC Company

Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly. Unfortunately, there are so many PPC...
How to Make Retargeting Ads Profitable

How to Make Retargeting Ads Profitable

Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...