Why Google AdWords Advertising Works So Well

by Biondo Creative Web Team | Sep 27, 2018 | Google AdWords, PPC Marketing

Most of the business owners and executives I meet with are at least somewhat familiar with Google AdWords advertising. And yet, I find that opinions about search marketing tend to be all over the place. You run into leaders at some companies who think AdWords is the...

What Every Business Owner Should Know About Using Google AdWords

by Biondo Creative Web Team | Jan 23, 2018 | Google AdWords

There are numerous Google AdWords tutorials and tip sheets out there. And yet, I often meet with business owners who know a lot about the mechanics of setting up a search advertising campaign, but fail to understand the basics of pay-per-click (PPC) profitability. As...

Your New SEO Content Strategy

by Biondo Creative Web Team | Aug 2, 2017 | Google AdWords, Home Page, Responsive Web Design, Search Engine Optimization (SEO), Search Marketing

If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...

How Web Hosting Affects Your Search Engine Visibility

by Biondo Creative Web Team | Jul 25, 2017 | Google AdWords, Home Page, Search Engine Optimization (SEO), Search Marketing, Web Design

Web hosting is something every small business has and uses, even though most business owners don’t really understand how it works or what they are paying for. In the past, that wasn’t such a big issue. These days, however, the quality of your web hosting package can...

7 Hidden Search Factors That Help or Hurt Your Google Ranking

by Biondo Creative Web Team | Jul 18, 2017 | Google AdWords, Home Page, Search Engine Optimization (SEO), Search Marketing, Web Design

As we move into 2017, I’m still meeting with the occasional business owner who thinks we are living in the same search engine optimization world as we were a decade ago. These men and women are convinced that keywords and links are the key to a prime position on...

5 Google Ad Metrics You Need To Watch

by Biondo Creative Web Team | Jul 6, 2017 | Google AdWords, Home Page, Philadelphia, Search Marketing

If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...

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