There are really two kinds of business owners when it comes to Google AdWords: those who understand why it’s so important to harness search traffic in a fast and efficient way, and those who don’t really get what the big deal is. Usually, this is because one group has...
If you’re new to advertising with Google AdWords, it might seem like any search term related to your industry is a good one to target. After all, don’t you want to raise awareness amongst potential customers? That’s a popular point of view, but one that can lead to a...
When it comes to advertising on the internet, your first goal is probably to find new customers. However, your second aim should be to avoid wasting money. Google AdWords makes it easier than ever to find targeted potential customers who are looking for your product...
Google currently processes more than 7 billion daily searches, with thousands of them likely coming from potential customers who are looking for your product or service. While lots of business owners and marketers focus on traditional search engine optimization as a...
Setting up a Google AdWords pay-per-click (PPC) account is easy. Putting together a profitable and efficient campaign that delivers new sales or leads through your inbox can be decidedly tougher. If you doubt this, just talk with a group of experienced business...
Most of the business owners and executives I meet with are at least somewhat familiar with Google AdWords advertising. And yet, I find that opinions about search marketing tend to be all over the place. You run into leaders at some companies who think AdWords is the...
