How to Choose a Web Design Company: 7 Steps When it comes to creating a website, many business owners feel overwhelmed. After all, there are so many web design companies to choose from, and it can be difficult to know which one is the right fit for your business. But...
Google is renaming Google My Business to Google Business Profile. This migration of features will bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps. Google is looking...
It is sometimes accepted as a given that you can’t succeed in online marketing if there are a few major players in your business or industry. It’s easy to see why some entrepreneurs think that, but our experience suggests something different: that in some cases it’s...
One challenge of marketing in the digital age has to do with deciding where to devote your scarcest resources: time and money. The average business owner doesn’t have enough of either to try everything, or at least to put together campaigns that are as comprehensive...
Public relations is often (and mistakenly) thought to only apply to huge corporations. Many small business owners tell us they don’t worry about PR because they don’t have the resources to find their way onto national TV programs or see their op-ed pieces show up in...
Some of you may remember that in years past, online press releases were considered some of the most effective search engine optimization and online marketing tools around. By using distribution services that were originally meant to help public relations teams to...
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