It is sometimes accepted as a given that you can’t succeed in online marketing if there are a few major players in your business or industry. It’s easy to see why some entrepreneurs think that, but our experience suggests something different: that in some cases it’s...
One challenge of marketing in the digital age has to do with deciding where to devote your scarcest resources: time and money. The average business owner doesn’t have enough of either to try everything, or at least to put together campaigns that are as comprehensive...
Public relations is often (and mistakenly) thought to only apply to huge corporations. Many small business owners tell us they don’t worry about PR because they don’t have the resources to find their way onto national TV programs or see their op-ed pieces show up in...
Some of you may remember that in years past, online press releases were considered some of the most effective search engine optimization and online marketing tools around. By using distribution services that were originally meant to help public relations teams to...
If you went to business school you probably had classes on marketing, advertising, and public relations. And now that you’re in the real world working as a business owner or executive, you may struggle (like many of us) to identify meaningful differences between them....
Have you ever worked with a public relations partner? Have you even considered it? A lot of small and medium-sized businesses assume that hiring a PR agency is outside their budget and capability, but that’s hardly ever accurate. There are plenty of firms like ours...
