Sometimes, business owners approach graphic design as if it were a product they could buy from a vendor. They want to write a check and get “good design” in the same way they would purchase good tires for a company vehicle. Certainly, clients don’t have to do the...
Most of the business owners we meet with aren’t overly concerned with the artistic aspects of graphic design. They “know what they like,” or just want to see work that will help them to impress their prospects and customers. The problem, of course, is that many of...
We’ve gotten used to clients asking about graphic design principles, style guides, and graphic communication principles. The questions usually come from businesspeople (entrepreneurs and executives) who are trying to understand a field that is as vague as it is...
Are you winning on social media, or just wasting time posting content that isn’t persuading anyone to work with you? This isn’t always an easy question to answer. For one thing, the metrics associated with social media marketing are a lot harder to pin down than they...
Lots of the new clients who come to us for advice and business growth are familiar social media. In fact, most of them use Facebook, Twitter, and Instagram every day. What they aren’t sure about is the best way to use social networking for business purposes. Given...
When new clients come to us asking which social media sites they should use for marketing, our stock answer boils down to: “the ones your customers are using.” When they aren’t sure, however, our backup solution is to point them at the four most important platforms...
