Why is Branding Important?

Why is Branding Important?

Branding is a huge topic, and one that is commonly misunderstood. From the business owners who think that building a brand is a simple as creating a logo, to the executives who think they need binders full of worksheets to establish themselves in the market, the new...
What is Branding in Marketing?

What is Branding in Marketing?

New clients sometimes come to us confused about the differences between branding and marketing. Many entrepreneurs and executives cover these topics at one point during business school, or have read articles about them, but aren’t exactly sure what they mean in...