by biondocdev | Sep 27, 2018 | Google AdWords, PPC Marketing
Most of the business owners and executives I meet with are at least somewhat familiar with Google Ads advertising. And yet, I find that opinions about search marketing tend to be all over the place. You run into leaders at some companies who think the old Google...
by biondocdev | Aug 23, 2018 | PPC Marketing, Search Marketing
Pay-per-click advertising is great when you have campaigns that are running smoothly and profitably. However, when things aren’t going so well – when the clicks aren’t coming, or worse, you’re spending money without getting results – it can be easy to question...
by biondocdev | Jul 6, 2018 | PPC Marketing
It’s easy to bring lots of potential customers to your website using Google AdWords. It’s harder to actually make money from your pay-per-click (PPC) campaigns over time. That’s because efficiency and ROI eventually have to come into play. In other words, if you want...
by biondocdev | Feb 27, 2018 | PPC Marketing
Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...
by biondocdev | Feb 9, 2018 | PPC Marketing
To some business owners, paying for PPC services can seem like a double whammy: not only are you taking money out of your marketing budget to bring visitors to your website, but then there is an additional fee for the company supervising the accounts. How can that be...
by biondocdev | Jan 2, 2018 | PPC Marketing
Designing an online marketing plan is sort of like making a set of New Year’s resolutions. It’s fun and exhilarating to think about the possibilities. But, just like the promises we make to ourselves in the middle of a party, the goals set before the launch of a new...
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