Most of the business owners and executives I meet with are at least somewhat familiar with Google Ads advertising. And yet, I find that opinions about search marketing tend to be all over the place. You run into leaders at some companies who think the old Google...
Pay-per-click advertising is great when you have campaigns that are running smoothly and profitably. However, when things aren’t going so well – when the clicks aren’t coming, or worse, you’re spending money without getting results – it can be easy to question...
It’s easy to bring lots of potential customers to your website using Google AdWords. It’s harder to actually make money from your pay-per-click (PPC) campaigns over time. That’s because efficiency and ROI eventually have to come into play. In other words, if you want...
Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...
To some business owners, paying for PPC services can seem like a double whammy: not only are you taking money out of your marketing budget to bring visitors to your website, but then there is an additional fee for the company supervising the accounts. How can that be...
Designing an online marketing plan is sort of like making a set of New Year’s resolutions. It’s fun and exhilarating to think about the possibilities. But, just like the promises we make to ourselves in the middle of a party, the goals set before the launch of a new...
Recent Comments