by biondocdev | Jan 23, 2018 | Google AdWords
There are numerous Google AdWords tutorials and tip sheets out there. And yet, I often meet with business owners who know a lot about the mechanics of setting up a search advertising campaign, but fail to understand the basics of pay-per-click (PPC) profitability. As...
by biondocdev | Aug 2, 2017 | Google AdWords, Home Page, Responsive Web Design, Search Engine Optimization (SEO), Search Marketing
If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...
by biondocdev | Jul 25, 2017 | Google AdWords, Home Page, Search Engine Optimization (SEO), Search Marketing, Web Design
Web hosting is something every small business has and uses, even though most business owners don’t really understand how it works or what they are paying for. In the past, that wasn’t such a big issue. These days, however, the quality of your web hosting package can...
by biondocdev | Jul 18, 2017 | Google AdWords, Home Page, Search Engine Optimization (SEO), Search Marketing, Web Design
As we move into 2017, I’m still meeting with the occasional business owner who thinks we are living in the same search engine optimization world as we were a decade ago. These men and women are convinced that keywords and links are the key to a prime position on...
by biondocdev | Jul 6, 2017 | Google AdWords, Home Page, Philadelphia, Search Marketing
If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...
by biondocdev | Jun 20, 2017 | Google AdWords, Home Page, Online Store & Ecommerce, Search Engine Optimization (SEO), Search Marketing
If there is one thing I’ve learned from speaking with dozens and dozens of business owners about pay-per-click advertising on Google, it’s that they all want two things: to spend less of their marketing budget and to get better results. In the world of traditional...
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