As recently as a few years ago, there wasn’t much question about whether business owners should design their own websites. Most didn’t have the tools or expertise for the job, not to mention the available time. So, if they wanted to launch or improve a web presence,...
When you start interviewing creative teams to design a new website for your small business, you’ll undoubtedly run across the terms “web design” and “web development.” This sometimes causes entrepreneurs and executives a bit of confusion. Is there a difference between...
There are really two kinds of business owners when it comes to Google Ads: those who understand why it’s so important to harness search traffic in a fast and efficient way, and those who don’t really get what the big deal is. Usually, this is because one group has...
If you’re new to advertising with Google AdWords, it might seem like any search term related to your industry is a good one to target. After all, don’t you want to raise awareness amongst potential customers? That’s a popular point of view, but one that can lead to a...
When it comes to advertising on the internet, your first goal is probably to find new customers. However, your second aim should be to avoid wasting money. Google AdWords makes it easier than ever to find targeted potential customers who are looking for your product...
Google currently processes more than 7 billion daily searches, with thousands of them likely coming from potential customers who are looking for your product or service. While lots of business owners and marketers focus on traditional search engine optimization as a...
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