Biondo Creative Blog

How to be More Visible to Customers on Google

Even business owners and executives who don’t know a lot about internet marketing will tell you they understand the value of a high Google search ranking. With more than 4 billion lookups per day, the world’s most popular search engine can radically transform your...

What Every Business Owner Should Know About Using Google AdWords

What Every Business Owner Should Know About Using Google AdWords

There are numerous Google AdWords tutorials and tip sheets out there. And yet, I often meet with business owners who know a lot about the mechanics of setting up a search advertising campaign, but fail to understand the basics of pay-per-click (PPC) profitability. As...

What Does it Mean to be a Professional Web Designer?

What Does it Mean to be a Professional Web Designer?

Lots of people call themselves “professional web designers.” I suppose many of them are, in the sense that they have uploaded pages to the web on behalf of their clients for money. To me, however, there is so much more to the job and distinction than that. After all,...

How to Get Better Web Design Quotes

How to Get Better Web Design Quotes

Business owners have a very understandable interest in the topic of web design quotes. As wonderful as it is to have a fresh website that helps you bring in visitors from search engines and social media sites, costs and budgets are always going to be a factor. And so,...

Basic Web Design Rules for 2018 and Beyond

Basic Web Design Rules for 2018 and Beyond

In speaking with other web designers and online marketers, I’m sometimes asked if I have any basic web design rules I like to follow. This is always a tricky question, since every rule of marketing can probably be broken in some situation or another. However, there...

How to Keep Your Online Marketing Campaigns Moving

How to Keep Your Online Marketing Campaigns Moving

Designing an online marketing plan is sort of like making a set of New Year’s resolutions. It’s fun and exhilarating to think about the possibilities. But, just like the promises we make to ourselves in the middle of a party, the goals set before the launch of a new...

5 Things That Separate Top Web Designers From the Rest

5 Things That Separate Top Web Designers From the Rest

Over the past few years, my company has been honored with numerous awards that have designated us as being one of the top web designers in Philadelphia and the East Coast. Obviously, that’s great for recognition and something that makes me very proud on a personal...

What to Look for in a Web Design Portfolio

What to Look for in a Web Design Portfolio

When you start shopping for a new business web designer, one of the first things you’ll notice is that every creative team has a portfolio they can’t wait to show you. Business owners have told me again and again, however, that they find the process of looking at web...

The 4 Fundamentals of PPC Advertising

The 4 Fundamentals of PPC Advertising

Because I work with so many business owners on their internet marketing campaigns, I’m acutely aware of the fact that many are struggling with pay-per-click (PPC) advertising. Although companies of all sizes love the activity of PPC – with its ability to generate...

How to Spot a Great PPC Company

How to Spot a Great PPC Company

Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly. Unfortunately, there are so many PPC...

The Biggest Benefit of Choosing the Right Web Designer

The Biggest Benefit of Choosing the Right Web Designer

To a lot of business owners and executives who haven’t ever gotten great results from internet marketing, choosing a web designer can seem like a trivial decision. After all, anyone with the right software can help you get a layout that will look good. So, shouldn’t...

3 Reasons DIY Web Templates Don’t Always Offer Real Value

3 Reasons DIY Web Templates Don’t Always Offer Real Value

It used to be the case that when I met with a business owner for the first time, they were deciding whether to work with me or another Philadelphia business web designer. Recently, though, I’ve talked to some clients who had considered using do-it-yourself website...

Does Your Web Designer Have Side Projects?

Does Your Web Designer Have Side Projects?

There are a lot of different ways you can evaluate web designers. When you’re looking for a creative team to work with, you’ll undoubtedly compare samples, fees, and feedback from previous clients. Each of these gives you a valuable perspective and can help you make a...

Why Smaller Web Design Companies Offer Bigger Value

Why Smaller Web Design Companies Offer Bigger Value

Although they rarely ask me things like this directly, I occasionally meet with new clients who hint about wondering whether they could get a better deal on web design from a huge advertising agency. I can understand why they would ask. For one thing, we all want to...

How to Capture More Leads Online

How to Capture More Leads Online

Do you get lots of visits to your small business website, but very few inquiries? Are you doing everything you can to get traffic from search engines and social media platforms, but find yourself struggling to generate leads? A lot of marketers fall into this...

Why Most Small Businesses Get SEO Half Right

Why Most Small Businesses Get SEO Half Right

To hear most business owners tell it, a top search ranking for a high-traffic keyword on Google could be worth hundreds of thousands of dollars, or even more. There is some truth to that – having good search visibility gives you an enormous advantage when it comes to...

7 SEO Factors You Might be Ignoring

7 SEO Factors You Might be Ignoring

Every week, we meet with business owners who complain that their search traffic is dropping off, even though they “have a good search engine optimization plan in place.” When we do a little bit of digging, we typically discover that they have optimized their website...

How to Make Retargeting Ads Profitable

How to Make Retargeting Ads Profitable

Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...

5 Places to Put Video on Your Website

5 Places to Put Video on Your Website

Occasionally, we talk with business owners who love the idea of using online video clips to attract customers and increase sales, but they are unclear as to how they would actually use them. That can be difficult to see and understand when you are first getting...

Minor Details That Can Make or Break Your PPC Campaigns

Minor Details That Can Make or Break Your PPC Campaigns

Pay-per-click advertising is an interesting subject from a web designer’s point of view. On the one hand, it’s incredibly easy to set up a few campaigns and get them running. But on the other hand, it can take a lot of fine-tuning to actually run ads profitably week...