Biondo Creative Blog

Great Business Uses for Your Social Media Accounts

Great Business Uses for Your Social Media Accounts

The profiles you have on Facebook, Twitter, and other social media platforms to promote your business have good and bad uses. That’s something most business owners find out as they try to engage buyers on each site, they discover what does and doesn’t work. That...

7 All Too Common Social Media Marketing Mistakes

7 All Too Common Social Media Marketing Mistakes

Within the growing world of social media marketing, there are essentially two types of business owners – the ones who are seeing great results from sustained and consistent campaigns, and the ones who wonder what they are doing wrong. If you fall into that second...

Social Media Marketing Rules to Live By

Social Media Marketing Rules to Live By

Social media marketing is currently at a place where search engine optimization was ten years ago, or web design was a decade before that. Namely, we’ve reached a point where business owners and leaders at every level are beginning to understand that there is enormous...

5 Keys to a Strong YouTube Video

5 Keys to a Strong YouTube Video

YouTube has been dubbed “the world’s second-largest search engine” by many in the Internet marketing industry, both because it is owned by Google and because it draws in billions of monthly visits. But, even though there is clearly a lot of marketing power within the...

Are You Using Facebook Correctly?

Are You Using Facebook Correctly?

As a user who wants to keep up with friends and family, there’s really nothing complicated about Facebook. You post a few vacation photos, like items that catch your interest, and accept friend requests from people you know and enjoy communicating with. Things get a...

Two Web Design Details that Customers Always Notice

Two Web Design Details that Customers Always Notice

Work in and around web design for long enough and you will soon realize that generating conversions is often about getting the little things right. Big changes to layouts and visuals matter, but when you’re trying to squeeze every last conversion out of your pages,...

Important Questions for Your Next Web Designer

Important Questions for Your Next Web Designer

New web design clients ask a lot of questions. But, from my side of the desk it’s easy to see that they don’t always ask the right ones. That’s because they tend to think about things like portfolios and fee quotes – which are undoubtedly important – while overlooking...

Your Web Designer Needs Help (Here’s How to Give it)

Your Web Designer Needs Help (Here’s How to Give it)

In the minds of web design clients, the major steps towards getting a new site online involve choosing a vendor, writing a check, and looking at mockups. These are all critically important parts of the process, of course, but they ignore an important detail: your web...

The Importance of Social Media Crisis Management

The Importance of Social Media Crisis Management

Social media is a great tool for any business to utilize in marketing and engaging with customers. Your business could reach a large audience through social media and do it quickly. Though this technique could add great value to your business, it also could potentially come at a price. Problems are inevitable, and social media is a way for people to communicate the love or distaste for your business. How a business reacts to these potential problems makes all the difference.

Do I Need a Blog for My Website?

Do I Need a Blog for My Website?

Yes! Blogging has become an integral part of digital marketing. If you're not blogging, then you're not using your full online reach potential. Here are blog 7 Reasons Why Your Business Should be Blogging. 1. A blog is easy to update. Most blogging websites are simple...

Do I need a website for my business?

Do I need a website for my business?

The short answer: YES. The long answer is a little more complicated… Here are the 5 most convincing reasons why creating and maintaining a website is essential for your growing company. More customers. More than two billion people use the Internet every single day....

How do I get to be on the first page of Google?

How do I get to be on the first page of Google?

The most important thing to remember about this question is that you cannot outsmart Google. Don’t even try. If you get caught, it’ll make it nearly impossible to get your website to the top of the search results. Google doesn’t forget. But, follow these rules and...

7 Surprisingly Important Business Web Design Details

7 Surprisingly Important Business Web Design Details

Most of the business owners I meet with are "big picture" men and women. They have to be, because they are constantly busy balancing a dozen different projects and priorities at once. It shouldn’t be surprising, then, that so many of them will approve a new web design...

How Small Businesses Can Get a Web Design Advantage

How Small Businesses Can Get a Web Design Advantage

It’s not enough for today’s small businesses to have good websites, or web presences that are professionally designed. If they want to turn a profit and stand out in the eyes of customers, they need to get a leg up on the competition. That’s because others in the...

Could the Wrong Web Hosting Package Kill Your Website?

Could the Wrong Web Hosting Package Kill Your Website?

In my experience, most business owners pay a lot of attention to things like web design layouts and search engine optimization plans. But web hosting packages? Not so much. In fact, I think the majority either select the one with the lowest cost, or simply use a...

How to Optimize Your Website for Google and Customers

How to Optimize Your Website for Google and Customers

Marketers can sometimes feel as if they are caught in the midst of a tug-of-war between Google and the real-life searchers who actually buy products and services. That’s because maintaining high search visibility used to involve stuffing pages with repetitive keywords...

What Makes a Website Great?

What Makes a Website Great?

Every business owner or executive who meets with me wants a great website. Otherwise, they would simply download a DIY web template and hope for the best. But, many who grasp the importance of having a strong web presence can’t actually describe what they think it...

Do You Need a New Website?

Do You Need a New Website?

Often, potential customers contact me because they know they need a new website. That’s not always the case, however. There are business owners and managers who really aren’t sure whether they need a new site or not. Or, they feel like they want a new website, but...

Is it Time to Audit Your Website?

Is it Time to Audit Your Website?

Every week, I hear from business owners who want to build a website, or improve their web presence. One thing they never call to ask about, though, is auditing the website they have. I suspect it’s because a lot of business people haven’t heard about website audits...

Are You Making the Most Common Online Marketing Mistakes?

Are You Making the Most Common Online Marketing Mistakes?

Ask someone who has experience in any field, and they’ll tell you they are able to spot a lot of common errors from the outside looking in. Chefs constantly see home cooks burning their meals; driving instructors watch as those around them fail to use turn signals...