Video marketing for home service businesses works when it’s consistent and authentic — not when it’s expensive and polished. A plumber shooting a 60-second video of a completed job on their phone will outperform a stock-photo website every day of the week....
Before-and-After Videos: The Best Free Marketing Tool for Power Washing Companies Before-and-after videos for power washing are the single most effective organic marketing tool for exterior cleaning companies. Nothing sells a service faster than watching a filthy...
YouTube is worth building for home service contractors — but only if you’re realistic about the timeline, commit to consistency, and understand that the primary value isn’t subscribers or views. It’s ranking in Google search results and building...
More than a century ago, Henry Ford made history by changing the way people thought about factories and production lines. Although the world of industry and manufacturing has moved on to 3D printing, just-in-time inventory, and other new ideas, content marketers can...
Woody Allen once said that 90% of success is showing up, and that’s often the case when it comes to marketing. It’s the business owner or executive who writes a blog post, places an ad, or shoots a YouTube video who is rewarded. You don’t get any points for...
If you’re new to marketing your business on YouTube, you might be feeling an odd mixture of excitement and bewilderment. On the one hand you want to start producing videos, racking up views, and generating interest in your company. But on the other, you may not know...
Recent Comments