Biondo Creative Blog
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Stay up to date with the web design industry and what’s going on at Biondo Creative.
Featured Posts
12 Actionable Strategies to Boost Your LinkedIn Presence
12 Effective Strategies to Attract Followers and Leads on LinkedIn LinkedIn is a powerful platform for businesses looking to establish themselves in the B2B space. With over 900 million members worldwide, it provides a unique opportunity to connect with...
How to Use Digital Marketing for Grand Opening Events
A grand opening is a momentous occasion for any business. It's the official unveiling to the world, a chance to make a strong first impression and generate excitement. In today's digital age, leveraging digital marketing for grand opening events is crucial for...
How to Use PPC Ads to Promote Your E-Commerce Store
In the fast-evolving world of e-commerce, businesses are constantly looking for ways to drive more traffic and increase sales. One of the most effective strategies to achieve these goals is Pay-Per-Click (PPC) advertising. By using PPC, e-commerce stores can reach a...
Digital Marketing Tips for Reputation Management
In today's hyper-connected digital landscape, online reviews wield significant influence over consumer perceptions and purchasing decisions. A single negative review can quickly tarnish a business's reputation, erode customer trust, and negatively impact revenue....
The Role of Pinterest in Marketing Wedding Photography Services
For wedding photographers, Pinterest is more than just a social media platform—it’s a visual search engine and a powerful marketing tool. Brides and grooms-to-be flock to Pinterest to plan their dream weddings, making it an ideal space for photographers to showcase...
How to Overcome Ad Fatigue in Facebook Campaigns for Local Restaurants
In the competitive world of digital marketing, ad fatigue is a challenge every local restaurant faces when running Facebook campaigns. Ad fatigue occurs when your audience has seen your ads so often that they lose interest, resulting in decreased engagement and poor...
Previous Blogs 🗞
Catch up on the latest blogs.
How Great PPC Services Pay for Themselves
To some business owners, paying for PPC services can seem like a double whammy: not only are you taking money out of your marketing budget to bring visitors to your website, but then there is an additional fee for the company supervising the accounts. How can that be...
How to Improve Your Blog Instantly (Part 2)
Have you ever felt frustrated by an inability to turn your blog posts into a source of views, customer interest, and ultimately sales or leads? Many of our new clients have come to us because they felt the same way. To help shed some light on what we do for them,...
How to Improve Your Blog Instantly (Part 1)
Creating a successful marketing blog isn't easy. It certainly isn’t as simple as a lot of marketers make it sound. Perhaps that’s why so many business owners come to us after posting a handful of articles to their website without getting any visits or page views, much...
Is Custom Web Design Worth the Time and Money?
It is well-known and accepted these days that every business, from smallest to largest, needs a web presence. At the same time, lots of entrepreneurs and executives are asking themselves whether custom web design is worth the time and money. After all, there are web...
How to be More Visible to Customers on Google
Even business owners and executives who don’t know a lot about internet marketing will tell you they understand the value of a high Google search ranking. With more than 4 billion lookups per day, the world’s most popular search engine can radically transform your...
What Every Business Owner Should Know About Using Google AdWords
There are numerous Google AdWords tutorials and tip sheets out there. And yet, I often meet with business owners who know a lot about the mechanics of setting up a search advertising campaign, but fail to understand the basics of pay-per-click (PPC) profitability. As...
What Does it Mean to be a Professional Web Designer?
Lots of people call themselves “professional web designers.” I suppose many of them are, in the sense that they have uploaded pages to the web on behalf of their clients for money. To me, however, there is so much more to the job and distinction than that. After all,...
How to Get Better Web Design Quotes
Business owners have a very understandable interest in the topic of web design quotes. As wonderful as it is to have a fresh website that helps you bring in visitors from search engines and social media sites, costs and budgets are always going to be a factor. And so,...
Basic Web Design Rules for 2018 and Beyond
In speaking with other web designers and online marketers, I’m sometimes asked if I have any basic web design rules I like to follow. This is always a tricky question, since every rule of marketing can probably be broken in some situation or another. However, there...
How to Keep Your Online Marketing Campaigns Moving
Designing an online marketing plan is sort of like making a set of New Year’s resolutions. It’s fun and exhilarating to think about the possibilities. But, just like the promises we make to ourselves in the middle of a party, the goals set before the launch of a new...
5 Things That Separate Top Web Designers From the Rest
Over the past few years, my company has been honored with numerous awards that have designated us as being one of the top web designers in Philadelphia and the East Coast. Obviously, that’s great for recognition and something that makes me very proud on a personal...
What to Look for in a Web Design Portfolio
When you start shopping for a new business web designer, one of the first things you’ll notice is that every creative team has a portfolio they can’t wait to show you. Business owners have told me again and again, however, that they find the process of looking at web...
The 4 Fundamentals of PPC Advertising
Because I work with so many business owners on their internet marketing campaigns, I’m acutely aware of the fact that many are struggling with pay-per-click (PPC) advertising. Although companies of all sizes love the activity of PPC – with its ability to generate...
How to Spot a Great PPC Company
Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly. Unfortunately, there are so many PPC...
The Biggest Benefit of Choosing the Right Web Designer
To a lot of business owners and executives who haven’t ever gotten great results from internet marketing, choosing a web designer can seem like a trivial decision. After all, anyone with the right software can help you get a layout that will look good. So, shouldn’t...
3 Reasons DIY Web Templates Don’t Always Offer Real Value
It used to be the case that when I met with a business owner for the first time, they were deciding whether to work with me or another Philadelphia business web designer. Recently, though, I’ve talked to some clients who had considered using do-it-yourself website...
Does Your Web Designer Have Side Projects?
There are a lot of different ways you can evaluate web designers. When you’re looking for a creative team to work with, you’ll undoubtedly compare samples, fees, and feedback from previous clients. Each of these gives you a valuable perspective and can help you make a...
Why Smaller Web Design Companies Offer Bigger Value
Although they rarely ask me things like this directly, I occasionally meet with new clients who hint about wondering whether they could get a better deal on web design from a huge advertising agency. I can understand why they would ask. For one thing, we all want to...
How to Capture More Leads Online
Do you get lots of visits to your small business website, but very few inquiries? Are you doing everything you can to get traffic from search engines and social media platforms, but find yourself struggling to generate leads? A lot of marketers fall into this...
Why Most Small Businesses Get SEO Half Right
To hear most business owners tell it, a top search ranking for a high-traffic keyword on Google could be worth hundreds of thousands of dollars, or even more. There is some truth to that – having good search visibility gives you an enormous advantage when it comes to...
7 SEO Factors You Might be Ignoring
Every week, we meet with business owners who complain that their search traffic is dropping off, even though they “have a good search engine optimization plan in place.” When we do a little bit of digging, we typically discover that they have optimized their website...
How to Make Retargeting Ads Profitable
Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...
5 Places to Put Video on Your Website
Occasionally, we talk with business owners who love the idea of using online video clips to attract customers and increase sales, but they are unclear as to how they would actually use them. That can be difficult to see and understand when you are first getting...
Minor Details That Can Make or Break Your PPC Campaigns
Pay-per-click advertising is an interesting subject from a web designer’s point of view. On the one hand, it’s incredibly easy to set up a few campaigns and get them running. But on the other hand, it can take a lot of fine-tuning to actually run ads profitably week...
Why Google’s AI is Transforming Search
Most people think of artificial intelligence in futuristic terms. They imagine robotic best friends, or machine-driven uprisings like you see in Hollywood films. Whether the notions are inspiring or apocalyptic, however, they all tend to take place at some blurry...
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