Biondo Creative Blog
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The Benefits of PPC vs. SEO for Small Businesses
When it comes to driving traffic and boosting sales, small businesses often face the challenge of deciding whether to invest in Pay-Per-Click (PPC) advertising or Search Engine Optimization (SEO). Both are effective digital marketing strategies that can increase...
The Power of Being Visually Appealing in Digital Marketing
The Power of Being Visually Appealing in Digital Marketing In the fast-paced world of digital marketing, grabbing your audience's attention is more challenging than ever. With countless brands competing for the same space, being visually appealing isn’t just a...
Utilizing Ahrefs for Keyword Research
Keyword research is the cornerstone of any successful SEO strategy. Whether you’re crafting compelling blog posts or optimizing product pages, choosing the right keywords can make all the difference in driving organic traffic and improving your search engine rankings....
7 Social Media Platforms Every Small Business Should Consider
Social media has become a key marketing tool for businesses of all sizes, and small businesses can especially benefit from the low-cost, high-impact potential it offers. However, with so many platforms available, it can be hard to decide where to focus your efforts....
Why Do My Google Reviews Keep Disappearing? How to Protect Your Business Reputation
Google reviews are a crucial part of your online presence, influencing potential customers and helping your business rank in local search results. However, many business owners have recently reported missing reviews, sparking concern and frustration. If your Google...
Creative Mental Health Marketing Ideas to Reach and Support Your Audience
Marketing for mental health services is an opportunity to educate, inspire, and connect with those seeking support. In a field where trust and sensitivity are critical, creative strategies can make a significant difference in reaching the right audience while reducing...
Previous Blogs 🗞
Catch up on the latest blogs.
5 Things That Separate Top Web Designers From the Rest
Over the past few years, my company has been honored with numerous awards that have designated us as being one of the top web designers in Philadelphia and the East Coast. Obviously, that’s great for recognition and something that makes me very proud on a personal...
What to Look for in a Web Design Portfolio
When you start shopping for a new business web designer, one of the first things you’ll notice is that every creative team has a portfolio they can’t wait to show you. Business owners have told me again and again, however, that they find the process of looking at web...
The 4 Fundamentals of PPC Advertising
Because I work with so many business owners on their internet marketing campaigns, I’m acutely aware of the fact that many are struggling with pay-per-click (PPC) advertising. Although companies of all sizes love the activity of PPC – with its ability to generate...
How to Spot a Great PPC Company
Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly. Unfortunately, there are so many PPC...
The Biggest Benefit of Choosing the Right Web Designer
To a lot of business owners and executives who haven’t ever gotten great results from internet marketing, choosing a web designer can seem like a trivial decision. After all, anyone with the right software can help you get a layout that will look good. So, shouldn’t...
3 Reasons DIY Web Templates Don’t Always Offer Real Value
It used to be the case that when I met with a business owner for the first time, they were deciding whether to work with me or another Philadelphia business web designer. Recently, though, I’ve talked to some clients who had considered using do-it-yourself website...
Does Your Web Designer Have Side Projects?
There are a lot of different ways you can evaluate web designers. When you’re looking for a creative team to work with, you’ll undoubtedly compare samples, fees, and feedback from previous clients. Each of these gives you a valuable perspective and can help you make a...
Why Smaller Web Design Companies Offer Bigger Value
Although they rarely ask me things like this directly, I occasionally meet with new clients who hint about wondering whether they could get a better deal on web design from a huge advertising agency. I can understand why they would ask. For one thing, we all want to...
How to Capture More Leads Online
Do you get lots of visits to your small business website, but very few inquiries? Are you doing everything you can to get traffic from search engines and social media platforms, but find yourself struggling to generate leads? A lot of marketers fall into this...
Why Most Small Businesses Get SEO Half Right
To hear most business owners tell it, a top search ranking for a high-traffic keyword on Google could be worth hundreds of thousands of dollars, or even more. There is some truth to that – having good search visibility gives you an enormous advantage when it comes to...
7 SEO Factors You Might be Ignoring
Every week, we meet with business owners who complain that their search traffic is dropping off, even though they “have a good search engine optimization plan in place.” When we do a little bit of digging, we typically discover that they have optimized their website...
How to Make Retargeting Ads Profitable
Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...
5 Places to Put Video on Your Website
Occasionally, we talk with business owners who love the idea of using online video clips to attract customers and increase sales, but they are unclear as to how they would actually use them. That can be difficult to see and understand when you are first getting...
Minor Details That Can Make or Break Your PPC Campaigns
Pay-per-click advertising is an interesting subject from a web designer’s point of view. On the one hand, it’s incredibly easy to set up a few campaigns and get them running. But on the other hand, it can take a lot of fine-tuning to actually run ads profitably week...
Why Google’s AI is Transforming Search
Most people think of artificial intelligence in futuristic terms. They imagine robotic best friends, or machine-driven uprisings like you see in Hollywood films. Whether the notions are inspiring or apocalyptic, however, they all tend to take place at some blurry...
How to Make Your Online Marketing Videos Easier to Find and See
No matter where you look (our blog included) you’ll see web designers and Internet marketing experts telling you to make video an integral part of your online campaigns. They know what so many business owners are learning: a good online clip can attract attention on...
How to Fix a Failing Digital Marketing Plan
Internet marketing can seem fun and straightforward when it’s working. But when things aren’t going your way, it’s easy to find yourself spending more and more time and money on a losing cause without being able to figure out what’s wrong. That’s an incredibly...
Your New SEO Content Strategy
If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...
How Web Hosting Affects Your Search Engine Visibility
Web hosting is something every small business has and uses, even though most business owners don’t really understand how it works or what they are paying for. In the past, that wasn’t such a big issue. These days, however, the quality of your web hosting package can...
7 Hidden Search Factors That Help or Hurt Your Google Ranking
As we move into 2017, I’m still meeting with the occasional business owner who thinks we are living in the same search engine optimization world as we were a decade ago. These men and women are convinced that keywords and links are the key to a prime position on...
What AI and Semantic Search Mean for SEO
When Larry Page and Sergey Brin first came up with the search algorithms that evolved into Google, the concepts they used were revolutionary. In the years since, they’ve been tweaked, refined, and even overhauled. Through it all, however, the main determinant of...
5 Google Ad Metrics You Need To Watch
If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...
Do Your Pay Per Click Campaigns Make Sense?
For most business owners, pay-per-click advertising is all about turning clicks into money. So long as they have the right keywords or demographics and offers in place, they tend to assume everything will work out the way it’s supposed to. What many of these otherwise...
How to Spend Less (and Get More) From Google PPC Advertising
If there is one thing I’ve learned from speaking with dozens and dozens of business owners about pay-per-click advertising on Google, it’s that they all want two things: to spend less of their marketing budget and to get better results. In the world of traditional...
What Makes Facebook Advertising Different?
A lot of marketers who have had great success with Google AdWords were particularly excited to see Facebook rollout their own pay-per-click advertising platform. Most assume that, because they had done well with search advertising, they would be set up to do great...
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