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How to Spot a Great PPC Company

Published: December 05, 2017
How to Spot a Great PPC Company

Home > How to Spot a Great PPC Company

Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly.

Unfortunately, there are so many PPC companies around that it can be difficult to separate the best from the rest. That’s especially true in many who make big claims about their abilities or track record. Unless you’re an industry insider, it can be tough to know who to believe.

As a professional web designer and pay-per-click consultant, I can tell you that there are a few things you’re going to find with any great PPC company. At the very least, you can use a handful of criteria to cut down the list and take away some of the time needed to find a partner you’re looking for.

Let’s look at a few of the telltale signs you’ve found a great PPC company to work with…

They Have the Right Certifications

Google, Bing, and the other platforms all allow industry vendors to become certified. The certifications are essentially earned by taking courses and passing tests that show the user is proficient with the advertising system as a whole. They don’t necessarily guarantee quality on their own, but finding a PPC company with the right approvals and endorsements is definitely a good first step.

They Stress Budgetary Efficiency

It isn’t difficult to set up PPC campaigns, either for yourself or a client. However, making them run profitably while keeping costs down is the real challenge. That’s why a great PPC company isn’t just going to talk about results, but will also emphasize the fact that they can help you get new customers regardless of what kind of monthly budget you happen to be working with.

There Are Plenty of Client Testimonials

As I’ve already mentioned, just because a PPC company has a few certifications and a flashy website doesn’t necessarily mean they are going to do a good job for you (although those are positive indicators). The best way to ensure they have a great track record of success is by checking to see if other business owners like you are happy to endorse their work and give great feedback.

They Back up Their Reviews with Case Studies

Ideally, in addition to kind words or satisfied clients, your PPC company would also have a handful of case studies you could view. These would show what kinds of clients they’ve worked with, the challenges they have faced, and specific outcomes that were achieved. Testimonials are great, but case studies tell a much deeper story with hard numbers to back it up.

Find a PPC company with these four qualities and you’ve almost undoubtedly come across a winner. That’s important because even though there are lots of digital advertising firms out there, only a handful have the experience and perspective needed to help you grow your business while sticking to a reasonable budget.

If you’re looking for help with PPC advertising in Philadelphia or beyond, call the Biondo Creative team today to schedule a free consultation!