What is the Purpose of Your Web Content?

Your website probably has lots of content, but why does it need to be there? Do the words and images on your page exist as filler, or are they helping you to reach your bottom line sales and marketing goals? A lot of business owners, if they were being honest, would...

A Step-by-Step Guide to Writing Great Web Content

Are you one of the millions of business owners or marketers who knows you need more and better web content, but can’t seem to motivate yourself to sit down and write? Do you dread the thought of facing a blank screen, but can’t afford a high-powered copywriter to turn...

5 Ways to Write Better Blog and Social Headlines

If you want potential customers to zero in on your content, you have to hook their attention with the right title or headline. Unfortunately, a lot of marketers are in such a hurry to get their writing and posting finished, that they overlook this key detail and lose...