Internet marketing can seem fun and straightforward when it’s working. But when things aren’t going your way, it’s easy to find yourself spending more and more time and money on a losing cause without being able to figure out what’s wrong. That’s an incredibly...
If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...
For most business owners, pay-per-click advertising is all about turning clicks into money. So long as they have the right keywords or demographics and offers in place, they tend to assume everything will work out the way it’s supposed to. What many of these otherwise...
Google AdWords can be used to bring targeted prospects your website quickly and inexpensively. It can also be used to throw away huge chunks of money on worthless clicks if you aren’t careful. Unfortunately, many business owners don’t realize they are wasting their ad...
Within the growing world of social media marketing, there are essentially two types of business owners – the ones who are seeing great results from sustained and consistent campaigns, and the ones who wonder what they are doing wrong. If you fall into that second...
YouTube has been dubbed “the world’s second-largest search engine” by many in the Internet marketing industry, both because it is owned by Google and because it draws in billions of monthly visits. But, even though there is clearly a lot of marketing power within the...
