Talk to a few business owners – or even web designers who work with clients around a city or region – and you’ll run into some big disagreements about whether location matters. That is, some think it doesn’t matter whether a web designer and a client are a block away...
To hear most business owners tell it, a top search ranking for a high-traffic keyword on Google could be worth hundreds of thousands of dollars, or even more. There is some truth to that – having good search visibility gives you an enormous advantage when it comes to...
Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...
Pay-per-click advertising is an interesting subject from a web designer’s point of view. On the one hand, it’s incredibly easy to set up a few campaigns and get them running. But on the other hand, it can take a lot of fine-tuning to actually run ads profitably week...
Most people think of artificial intelligence in futuristic terms. They imagine robotic best friends, or machine-driven uprisings like you see in Hollywood films. Whether the notions are inspiring or apocalyptic, however, they all tend to take place at some blurry...
No matter where you look (our blog included) you’ll see web designers and Internet marketing experts telling you to make video an integral part of your online campaigns. They know what so many business owners are learning: a good online clip can attract attention on...
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