Internet marketing can seem fun and straightforward when it’s working. But when things aren’t going your way, it’s easy to find yourself spending more and more time and money on a losing cause without being able to figure out what’s wrong. That’s an incredibly...
If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...
Web hosting is something every small business has and uses, even though most business owners don’t really understand how it works or what they are paying for. In the past, that wasn’t such a big issue. These days, however, the quality of your web hosting package can...
As we move into 2017, I’m still meeting with the occasional business owner who thinks we are living in the same search engine optimization world as we were a decade ago. These men and women are convinced that keywords and links are the key to a prime position on...
When Larry Page and Sergey Brin first came up with the search algorithms that evolved into Google, the concepts they used were revolutionary. In the years since, they’ve been tweaked, refined, and even overhauled. Through it all, however, the main determinant of...
If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...
