Biondo Creative Blog
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Stay up to date with the web design industry and what’s going on at Biondo Creative.
Featured Posts
Micro-Influencer Networks for Niche Digital Marketing
In the ever-evolving landscape of digital marketing, micro-influencers—creators with 1,000 to 100,000 followers—are emerging as powerful allies for brands targeting niche audiences. Unlike macro-influencers, micro-influencers command loyal, engaged communities around...
Blockchain-Based Digital Advertising for Transparency
Imagine a digital advertising ecosystem where every click, impression, and payment is verifiable, fraud is minimized, and trust is paramount. Blockchain technology, known for cryptocurrencies, is making this vision a reality. By decentralizing ad transactions and...
Voice Search Optimization for Conversational Marketing
Voice search, powered by devices like Amazon Alexa, Google Assistant, and Siri, is transforming how consumers interact with brands. Unlike text-based searches, voice queries are conversational, question-driven, and often local, requiring a specialized approach to...
Fake Google Reviews & Extortion Scams: A 3-Step Plan to Fight Back
You wake up, check your Google Business Profile, and your stomach drops. You’ve been hit with three, five, or even a dozen new one-star reviews, all at once. You don't recognize the names. Then, the email lands in your inbox: "Pay us $200, or we'll post 20 more." This...
Forget the Buzzwords: GEO, AEO, and Why SEO Still Matters
Lately, the marketing world’s buzzing with new AI Marketing Agencies popping up and new acronyms hinting at AI Marketing concepts like GEO (Google Experience Optimization), AEO (AI Engine Optimization) — and predictions that SEO is dead. Let’s get one thing straight:...
Harnessing Augmented Reality for Immersive Digital Campaigns
Augmented Reality (AR) is revolutionizing digital marketing by creating interactive, immersive experiences that bridge the physical and digital worlds. Unlike virtual reality, which immerses users in a fully digital environment, AR overlays digital elements onto the...
Previous Blogs 🗞
Catch up on the latest blogs.
Should You Copy Cool Website Designs?
Sometimes, business owners come to me with examples of other websites they have seen and want to duplicate. Or at least they want to copy certain elements from a cool web design they have come across. Is that a good place to draw inspiration? I have had business...
5 Modern Web Design Tips
I’m often asked about the state of modern web design. It’s a topic that comes up in consultations with business owners, conversations with colleagues, and even interviews I give with the media. Sometimes, up-and-coming web designers will inquire about the latest...
How to Write PPC Ads That Work
Lots of business owners struggle to write effective PPC ads. Many of them don’t enjoy writing in the first place, and the pressure of squeezing their sales message down into a few characters that will only be viewed briefly can feel like an overwhelming challenge. If...
Do Web Design Awards Matter?
There are dozens of web design awards given out each and every year. Some creative agencies (like mine) proudly display the accolades they’ve received, leading potential clients to ask: do web design awards really matter? There isn’t necessarily a straightforward...
The 3 Crucial Stages of a PPC Campaign for Search Advertisers
For those trying out pay-per-click (PPC) advertising for the first time, getting started can seem as simple as choosing a few keywords, writing ads, and watching the results pour in. For veterans and industry professionals, though, building a successful PPC campaign...
Why It’s Not Enough to Design a Website
These days, it seems like anyone can design a website. Spend a few minutes looking around the web and you’ll come across dozens of different custom web design companies. In addition, you’ll see ready-to-use templates, part-time freelancers, and even overseas vendors...
Can Spending on a Website Actually Improve Your Bottom Line?
Most of the business owners who come to us want a new website, but frankly hate the idea of spending a portion of their marketing budget on a new custom web design. We can understand – few businesses outside of the Fortune 500 have extra dollars to burn. However,...
How Great PPC Services Pay for Themselves
To some business owners, paying for PPC services can seem like a double whammy: not only are you taking money out of your marketing budget to bring visitors to your website, but then there is an additional fee for the company supervising the accounts. How can that be...
How to Improve Your Blog Instantly (Part 2)
Have you ever felt frustrated by an inability to turn your blog posts into a source of views, customer interest, and ultimately sales or leads? Many of our new clients have come to us because they felt the same way. To help shed some light on what we do for them,...
How to Improve Your Blog Instantly (Part 1)
Creating a successful marketing blog isn't easy. It certainly isn’t as simple as a lot of marketers make it sound. Perhaps that’s why so many business owners come to us after posting a handful of articles to their website without getting any visits or page views, much...
Is Custom Web Design Worth the Time and Money?
It is well-known and accepted these days that every business, from smallest to largest, needs a web presence. At the same time, lots of entrepreneurs and executives are asking themselves whether custom web design is worth the time and money. After all, there are web...
How to be More Visible to Customers on Google
Even business owners and executives who don’t know a lot about internet marketing will tell you they understand the value of a high Google search ranking. With more than 4 billion lookups per day, the world’s most popular search engine can radically transform your...
What Every Business Owner Should Know About Using Google AdWords
There are numerous Google AdWords tutorials and tip sheets out there. And yet, I often meet with business owners who know a lot about the mechanics of setting up a search advertising campaign, but fail to understand the basics of pay-per-click (PPC) profitability. As...
What Does it Mean to be a Professional Web Designer?
Lots of people call themselves “professional web designers.” I suppose many of them are, in the sense that they have uploaded pages to the web on behalf of their clients for money. To me, however, there is so much more to the job and distinction than that. After all,...
How to Get Better Web Design Quotes
Business owners have a very understandable interest in the topic of web design quotes. As wonderful as it is to have a fresh website that helps you bring in visitors from search engines and social media sites, costs and budgets are always going to be a factor. And so,...
Basic Web Design Rules for 2018 and Beyond
In speaking with other web designers and online marketers, I’m sometimes asked if I have any basic web design rules I like to follow. This is always a tricky question, since every rule of marketing can probably be broken in some situation or another. However, there...
How to Keep Your Online Marketing Campaigns Moving
Designing an online marketing plan is sort of like making a set of New Year’s resolutions. It’s fun and exhilarating to think about the possibilities. But, just like the promises we make to ourselves in the middle of a party, the goals set before the launch of a new...
5 Things That Separate Top Web Designers From the Rest
Over the past few years, my company has been honored with numerous awards that have designated us as being one of the top web designers in Philadelphia and the East Coast. Obviously, that’s great for recognition and something that makes me very proud on a personal...
What to Look for in a Web Design Portfolio
When you start shopping for a new business web designer, one of the first things you’ll notice is that every creative team has a portfolio they can’t wait to show you. Business owners have told me again and again, however, that they find the process of looking at web...
The 4 Fundamentals of PPC Advertising
Because I work with so many business owners on their internet marketing campaigns, I’m acutely aware of the fact that many are struggling with pay-per-click (PPC) advertising. Although companies of all sizes love the activity of PPC – with its ability to generate...
How to Spot a Great PPC Company
Have you experimented pay-per-click advertising, but not gotten the results you hoped for? If so, you’ve probably wondered how you can find a great PPC company that can help you to optimize your ads and increase your sales quickly. Unfortunately, there are so many PPC...
The Biggest Benefit of Choosing the Right Web Designer
To a lot of business owners and executives who haven’t ever gotten great results from internet marketing, choosing a web designer can seem like a trivial decision. After all, anyone with the right software can help you get a layout that will look good. So, shouldn’t...
3 Reasons DIY Web Templates Don’t Always Offer Real Value
It used to be the case that when I met with a business owner for the first time, they were deciding whether to work with me or another Philadelphia business web designer. Recently, though, I’ve talked to some clients who had considered using do-it-yourself website...
Does Your Web Designer Have Side Projects?
There are a lot of different ways you can evaluate web designers. When you’re looking for a creative team to work with, you’ll undoubtedly compare samples, fees, and feedback from previous clients. Each of these gives you a valuable perspective and can help you make a...
Why Smaller Web Design Companies Offer Bigger Value
Although they rarely ask me things like this directly, I occasionally meet with new clients who hint about wondering whether they could get a better deal on web design from a huge advertising agency. I can understand why they would ask. For one thing, we all want to...
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