Sometimes, new clients will tell me that the hardest part of the web design process is figuring out which of the many digital marketing agencies in Philadelphia to work with. Most business owners know they want a website, need search engine optimization, are interested in pay-per-click advertising, and so on. But figuring out who they should hire to help is a lot tougher.
That’s especially true because, at least on the outside, most digital marketing agencies can look the same. We tend to offer similar services and appeal to some of the same clients. So, how can you tell us apart and find the one that’s right for you?
It’s a good question, and I’m going to point you towards an answer that’s right for your specific situation. Here are a few important details that separate digital marketing agencies from one another…
Industry or Client Focus
Some digital marketing agencies like to focus on a particular business, industry, or type of client. Or, they may have a background that makes them a natural fit for certain projects. That can be a good thing if what you need falls within the firm’s specialty, but it could also mean you’re going to get a website that looks a lot like the ones your competitors have.
The Size of the Agency or Creative Team
As a rule of thumb, the bigger clients tend to gravitate towards larger creative firms. However, that doesn’t always have to be the case, and there are reasons a business of any size might prefer a smaller digital marketing agency. That’s because smaller firms can give more personal attention and have fewer overhead costs to pass on.
The Web Designer’s Relevant Experience
Experience isn’t necessarily a huge factor in web design, but it gets easier to anticipate and solve client challenges when you’ve done dozens upon dozens of websites. You simply get a better feel for what people actually want, and which kinds of designs, apps, and layouts are going to work in given situations. You can take a shot with a brand-new web designer, but know that the process might take a bit longer than normal.
The Level of Service You Can Expect
Some digital marketing agencies consider their jobs to be done when you get a usable design that can be uploaded to the internet; others feel like they shouldn’t be satisfied until you’re 100% happy with their work. It goes without saying that you’re going to be happier with the second type of designer, so you should pay attention to what past clients say and online reviews and case studies.
The Digital Marketing Agency’s Location
While it might not be the first thing you think about when evaluating digital marketing agencies, it’s always helpful if you can choose a web designer who is close to home. They’ll be easier to reach during normal business hours, and will probably be more in-tune with the issues and challenges you are facing in your industry.
Naturally, some of these criteria are going to overlap and some might not be especially relevant to your situation. However, put them all together and you should be able to start figuring out which digital marketing agencies are a good fit for what you need.
Or, if you want to work with the best – in terms of performance and value – contact to the award-winning Biondo Creative team in Philadelphia today to set up a free consultation!