Did you know that approximately 5 billion videos are seen on YouTube each day? Have you ever thought about how many of your customers probably check in on the world’s most popular video site as part of their normal work week? When they do, are they seeing you or your competitors?
Usually, when our clients start thinking about these questions, it leads them to conclude that they need to become more active about producing and sharing more clips. Unfortunately, many don’t know how to get started.
We’ve got the solutions you’re looking for. Today we are going to share for you a few quick basics on how to use YouTube for marketing. Here are some things you can do to get started right away…
Setup Your YouTube Business Channel
Opening a YouTube account for your business is simple. Just be sure that your details (and especially contact information) is accurate and verified. If you can, choose a name that will make sense to customers and prospects who might be interested in what you have to offer.
Decide on a Focus and Style
It’s easy to just log into your new account and start uploading videos, but that’s not always a great idea. To maintain strong branding, create an impression in customers minds, and win more business you’ll want to have a consistent focus and style to your clips. Decide how long you want each video to be, what kind of intros or music you’ll use, and whether you plan on sharing opinions, showing off industry tips, or offering other kinds of valuable information.
Plan Your Video Series
Rather than shoot a single video, we would encourage you to consider planning out several at a time. For one thing, that will allow you to batch tasks like recording and editing. Even more importantly, it will help you stay consistent with the decisions you made earlier, and to keep you from going off track or forgetting what you wanted to post to your channel.
Get Good at Lighting, Sound, and Editing
It’s easier than ever these days to get hold of a good high definition camera to shoot videos for your YouTube business channel. However, what separates the best from the rest is production quality. Make sure you are recording clips in quiet, well-lit spaces. And, either devote the time to learn video editing software or work with a professional who can help give your videos that extra bit of polish.
Optimize Every Video You Upload
Your YouTube marketing videos only have value if they are seen by customers and prospects. To ensure they are, you should optimize their titles and descriptions just like you would blog posts. Think about the search terms your perfect viewer might use and find ways to integrate them into the text. Also remember that Google can transcribe and crawl words spoken within your video, and sprinkle a few key phrases here and there.
Watch Your YouTube Analytics
Marketing is all about results, so it’s a good idea to keep an eye on your analytics – both within YouTube and on your website – to see what kinds of visits and conversions you.re generating. Then, you’ll know what kinds of topics and calls to action you need to emphasize if you want to turn your YouTube channel into a source of leads or sales.
Get Marketing Help from Philadelphia’s Business Growth Experts
At Biondo Creative, we’ve got awards, testimonials, and portfolios of great designs. More importantly, we have dozens of case studies showing how we’ve been able to help businesses like yours to increase their sales.
If you want a team of focused, knowledgeable, and committed business growth experts helping you to design your marketing campaigns, contact us today to schedule a free consultation!