Lots of the new clients who come to us for advice and business growth are familiar social media. In fact, most of them use Facebook, Twitter, and Instagram every day. What they aren’t sure about is the best way to use social networking for business purposes. Given...
When new clients come to us asking which social media sites they should use for marketing, our stock answer boils down to: “the ones your customers are using.” When they aren’t sure, however, our backup solution is to point them at the four most important platforms...
You’ve probably heard about the importance of social media marketing so many times that you’re sick of thinking about it. However, if you’re like many of the new clients who meet with us, you might not be sure exactly which activities fall under that umbrella....
By now, nearly every business owner and marketer out there knows that social media marketing is a key skill for branding and sales growth. However, actually doing it successfully remains something of a mystery to many. They post, tweet, and stay engaged but don’t get...
More than a century ago, Henry Ford made history by changing the way people thought about factories and production lines. Although the world of industry and manufacturing has moved on to 3D printing, just-in-time inventory, and other new ideas, content marketers can...
Woody Allen once said that 90% of success is showing up, and that’s often the case when it comes to marketing. It’s the business owner or executive who writes a blog post, places an ad, or shoots a YouTube video who is rewarded. You don’t get any points for...
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