Woody Allen once said that 90% of success is showing up, and that’s often the case when it comes to marketing. It’s the business owner or executive who writes a blog post, places an ad, or shoots a YouTube video who is rewarded. You don’t get any points for...
If you’re new to marketing your business on YouTube, you might be feeling an odd mixture of excitement and bewilderment. On the one hand you want to start producing videos, racking up views, and generating interest in your company. But on the other, you may not know...
A YouTube marketing video without any views doesn’t have much value. It can’t do you any good because it isn’t being seen by your potential customers or clients. And, it can’t help your target audience because they haven’t been informed, engaged, or told about...
Did you know that approximately 5 billion videos are seen on YouTube each day? Have you ever thought about how many of your customers probably check in on the world’s most popular video site as part of their normal work week? When they do, are they seeing you or your...
It’s been our opinion and experience that virtually any kind of business can benefit from social media marketing, and especially exposure on Instagram. However, there certain types of companies where getting the word out through images is especially important. To give...
Setting up an Instagram account for your small business is easy. Promoting it in a way that attracts customers and helps you to build an unknown, successful, and thriving brand is a bit harder. What’s important for entrepreneurs, though, is to not confuse “harder”...
