Of all the major social media platforms, Instagram is arguably the most underutilized for small business owners and marketers. Even many entrepreneurs who use Instagram regularly overlook its potential in thinking of ways to attract new customers. That’s a mistake,...
Would you like to have more information and insights from your website? Want to use real data, from actual buyers to optimize your campaigns and earn a higher return on investment? In either case, your first step should be to install Google Analytics on to your...
Here at Biondo Creative, we talk a lot about the virtues and benefits of Google Analytics. It’s a wonderful (and free) app that can help you to understand what’s happening on your website while discovering new online marketing opportunities. However, we often find new...
Most business owners and marketing professionals have heard of Google Analytics, and many who come to us have used it in the past. However, we’ve become accustomed to being asked lots of questions about how it works and what it’s actually used for. To help you...
You’ve probably been told by at least one web design or online marketing consultant (and possibly even our team) that you need to start using Google Analytics more. That’s not necessarily easy advice to follow, though, if you don’t really understand why. Most of...
One of the first pieces of advice we offer to new web design and online marketing clients is to start tracking visitors and studying statistics. That way they can know whether their campaigns are moving in the right direction. Often, they fully understand our...
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