Nearly every aspect of running and promoting a business has changed in the internet age. That’s particularly true of public relations, which is the art and science of generating positive buzz for organizations of all sizes. In the old days, public relations included...
Getting from your initial meeting with a web designer to a finished, functional, and launched web presence can be a daunting task. It’s no wonder many of our business owner clients feel a sense of relief once their new sites go live and they can finally start to enjoy...
Lots of business owners come to us for branding or web design. Not enough come to us for branding and web design. That’s curious, because the two go together so naturally. Still, the questions about each one are often different points in the growth of a company....
When it comes to hiring a web design partner, most business owners want to be thrifty rather than cheap. In other words, they want to get professional work at a reasonable rate, but need to avoid going so low in their budget that they undercut their own marketing...
As recently as a few years ago, there wasn’t much question about whether business owners should design their own websites. Most didn’t have the tools or expertise for the job, not to mention the available time. So, if they wanted to launch or improve a web presence,...
When you start interviewing creative teams to design a new website for your small business, you’ll undoubtedly run across the terms “web design” and “web development.” This sometimes causes entrepreneurs and executives a bit of confusion. Is there a difference between...
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