Google is renaming Google My Business to Google Business Profile. This migration of features will bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps. Google is looking...
It is sometimes accepted as a given that you can’t succeed in online marketing if there are a few major players in your business or industry. It’s easy to see why some entrepreneurs think that, but our experience suggests something different: that in some cases it’s...
One challenge of marketing in the digital age has to do with deciding where to devote your scarcest resources: time and money. The average business owner doesn’t have enough of either to try everything, or at least to put together campaigns that are as comprehensive...
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