We’ve gotten used to clients asking about graphic design principles, style guides, and graphic communication principles. The questions usually come from businesspeople (entrepreneurs and executives) who are trying to understand a field that is as vague as it is fascinating. They want to know how art and marketing come together, or why we do things the way we do.

As award-winning graphic designers and web marketing professionals, we want them to understand the purpose and value of our work. So, let us give you our view of what graphic design is all about…

Great Design is About Brand Positioning

At its heart, graphic design and the media arts are all about positioning your brand and firm in a certain light. Our work helps to tell stories, create impressions, and even incite desire through the use of color, shape, and imagery.

The label you see on a can of soup, the ad displayed on a billboard, and the design of the blog you’re reading right now are all obvious examples of graphic design for business. They give you certain pieces of information about the company doing the marketing, pointing at problems that can be solved or experiences that can be gained. That’s the essence of any graphic design project.

Strong Design Influences Emotion

Because of the way our minds have evolved, we tend to give off strong reactions to various types of visual stimulation. Whether it’s an image of a beautiful flower in the sun, video featuring an attractive person behaving in a seductive way, or a picture of a town ravaged by disaster, we can’t help but feel something.

That’s not manipulation, it’s just biology. Hunger, desire, warmth, affection, and a feeling of empathy can all be triggered by an artist following proven principles. The resulting emotions help us to shape our behavior, often in ways that are positive and predictable.

Good Design Helps Create Results

When you put the first two ideas about graphic communication together along with a focused business you have the real point of a design project: to create an impression, inspire emotion, and ultimately drive action. In other words, in the context of our industry, good graphic design is about creating results.

Marketers sometimes think this comes down to generating sales but it isn’t always that simple. Awareness and action can take a lot of forms, with purchases simply being the most obvious. Whether you want people to sign up for your newsletter, attend your rally, donate to your cause, or just get out their credit cards, you’ll have a much easier time reaching your goal if you have the right imagery in place.

Need Graphic Design and Business Results?

Even if you are someone who loves and appreciates art, you probably aren’t hiring graphic designers simply to admire their work – you want to see your marketing pieces bring in new revenue. At Biondo Creative in Philadelphia we have never forgotten why clients turn to us. Contact our team today to schedule a free consultation and see how we could help you take your business to a whole new level!