Business owners often ask me what the secret to search engine optimization success is. I get the sense that they are normally looking for some kind of secret technical tip or tactic, but the answer I provide is a lot more basic: patience.

Hard as it might be to accept, SEO is all about effort and perseverance. Even if you have the best guidance around, you aren’t likely to skyrocket to the top of Google’s rankings overnight. It can take weeks or months before you start seeing real progress that shows up in your bottom line.

In terms of search engine optimization progress, it isn’t just about waiting, either. Patience and consistent effort have to be applied in a few different ways. To explain why they are so important, there are two things you should remember…

SEO Success Calls for Lots of Content Marketing

If you want to earn a top ranking on Google, you’re going to need a lot of original, interesting, and relevant content on your website. This can take the form of blog articles, downloadable PDFs, or even’s standalone static pages. It might even involve all of them, along with continual updates.

It’s not just about having lots of content, either. You need high-quality material that features targeted keywords but also engages readers. Planning for all that content – and then writing it – takes time, focus, and a lot of thought. It’s not unusual for my clients to develop dozens or hundreds of pages (or have them written by professional) before they earn a high first-page position on Google. That’s not going to happen in a matter of hours or days.

It takes a bit of determination to write one article after another, particularly when you aren’t seeing many readers or results in the beginning. But, if you can exercise a bit of patience with the process, it pays off in the end.

The Best SEO Practices and Ideas are Always Changing

In some ways, search engine optimization is a game of taking a few steps forward and then one back, at regular intervals. That’s because Google’s algorithms are always changing, as are search patterns and competitor behaviors.

It takes work just to keep up with the knowledge base around SEO, much less put what you’ve learned into practice. Some marketers get frustrated with this aspect of their campaigns and try to hold onto old ideas even though they don’t lead to success anymore.

If you really want to dominate your search market, don’t just expect to hire a partner, generate some content, and then rest easy. Even after you achieve a high search position, you’re going to have to fight to keep it.

Are You Serious About SEO?

Fresh tactics and an understanding of the ever-changing search algorithm landscape can help you put together efficient search engine optimization campaigns, but nothing takes the place of patience. If you want to win customers over the internet, expect that you’ll have to persevere a bit, particularly in the early stages when you’re getting started.

Looking for SEO help that shortens the learning curve and yields real-world results? Call Biondo Creative in Philadelphia today to schedule a website audit and consultation!