For most business owners, achieving a top ranking on Google for a number of different keywords can seem like an impossible and almost never-ending challenge. However, we can tell you from experience that you can dominate your search market with the right commitment to search engine optimization.
With careful keyword research, some insightful content, and lots of on-site adjustments, you can eventually reach a point where you display prominently in all the top searches for your business or industry type. The question we want to address today is: what happens then?
Believe it or not, getting a bunch of the top spots on Google doesn’t necessarily compel you to stop pushing forward. If anything, the moment when you leave your SEO competition behind is exactly the right time to keep moving ahead. There is life after search engine optimization success, and here is how you should handle it…
Don’t Ignore Your Organic Search Campaigns
It’s a common misconception that search engine optimization is ever really “done.” Even after you reach the top of the pile, you should keep up some level of activity to maintain that position. You might not have to generate as many blog posts as before, or keep up with the level of on-page optimization as you were used to, but you shouldn’t stop altogether, either.
Remember, once you reach a top ranking on Google, there are dozens (or possibly hundreds) of other companies who want to steal it back from you.
Go Back to Keyword Research
Success in any area of search engine optimization is a good thing, but it’s not always as comprehensive as it might seem. That additional further keyword research can lead you to discover there are terms and phrases relevant to your business that you haven’t previously targeted at all. Sometimes, you can find these simply by examining your own web analytics.
Also, it’s important to remember that search trends change over time. You have to keep up with your market, and your customers, if you want to stay on top.
Focus on Conversions Instead of Traffic
Even if you can’t squeeze out any more search traffic than you already are, that doesn’t mean you can’t make your SEO campaigns more profitable. Many of the companies we work with see a bigger improvement in their bottom line by optimizing conversions rather than search visits.
In other words, it’s possible you should see whether you can get more leads or sales from your existing search position rather than straining to find new markets to target.
Dominate Social Media
Although Google remains the undisputed cornerstone of all online marketing activity, it’s also true that Facebook, Twitter, and other social media sites are becoming more important by the day. If you run out of room to grow within your natural search engine optimization environment, why not devote more attention to the social aspect of your business to see if you can bring some fresh buyers to your site?
One of the best things about this strategy is that search and social media tend to work well together. So, the better you’re doing on one side, the more likely you are to make business gains on the other.
Whether you are approaching the top of the search engine pile, or need to put together a common sense plan for promoting your website and business, we can help. Call or email Biondo Creative in Philadelphia to schedule a free consultation today so we can put our experience to work for you!