Executing a profitable internet marketing campaign can involve a lot of tedious and exhausting details. It’s no wonder, then, that so many business owners ask us about the value of advanced customer relationship management (CRM) systems like HubSpot and Infusionsoft.

Hardly a week goes by when we aren’t asked whether one of these platforms (or perhaps a lesser-known competitor) is worth the investment of time and money. Unfortunately, there’s hardly ever a clear-cut answer to this question. Although advanced CRM’s work differently, and offer some unique functionality, no solution is perfect for every situation.

To understand whether you need an advanced CRM like HubSpot in your business, you should be aware of what they can and can’t do in a broad sense. So today, we want to focus on for things you should know before you make a decision…

#1 An Advanced CRM Can Help You Organize Your Online Marketing Activities

One major challenge facing small business owners these days is keeping track of all the different activities needed to move an online marketing plan forward. There are different tools and platforms for blogging, SEO, and email, not to mention several different social apps and websites. An advanced CRM can help you manage and organize these different systems so you can stick with a coherent plan.

#2 An Advanced CRM Can Put Information at Your Fingertips

It’s hard enough just to use all the different tools and platforms we’ve just mentioned. Keeping track of your progress with them is even tougher. With software like HubSpot, you can put all kinds of detailed and interactive reports right at your fingertips. That way, you won’t just be able to stay on top of your marketing channels, but you also get a sense of what sorts of results you’re achieving on a day-to-day basis.

#3 Advanced CRM’s Can Boost SEO, Sales, and Lead Generation

Advanced CRM systems allow you to structure and refine your campaigns easily. Because you have blogs, emails, social posts, and other tools all working in coordination, it’s easier to stay in touch with prospects and turn them into leads or actual customers. By following a coordinated approach, you can not only get a bigger payoff from SEO, social media marketing, and other channels, but you’ll be much more profitable overall.

#4 No Software System Can Do the Hard Work of Marketing for You

There is an important caveat to the three benefits we’ve given you with regards to advanced CRM’s – you have to actually use them before they’ll pay off. That means taking the time to learn the software, and then plugging in new content, posting to your social accounts, and checking out the results. No matter how sophisticated a platform is, it can’t do everything for you. Advanced CRM’s make it easier to organize your marketing, but they can’t replace the time and effort that’s needed from a committed business owner or Internet marketing professional.

The bottom line looks like this: an advanced CRM like HubSpot can help you if you take the time to learn its features and then put them into use in your campaigns. However, if you’re just looking for a magic solution that will help you get real results from very little effort, it’s just going to be a waste of money.

To learn more about how advanced CRM’s and other online marketing tools might fit into your business plan, contact Biondo Creative today to schedule a free consultation!