Biondo Creative Blog

How to Make Your Online Marketing Videos Easier to Find and See

How to Make Your Online Marketing Videos Easier to Find and See

No matter where you look (our blog included) you’ll see web designers and Internet marketing experts telling you to make video an integral part of your online campaigns. They know what so many business owners are learning: a good online clip can attract attention on...

How to Fix a Failing Internet Marketing Plan

How to Fix a Failing Internet Marketing Plan

Internet marketing can seem fun and straightforward when it’s working. But when things aren’t going your way, it’s easy to find yourself spending more and more time and money on a losing cause without being able to figure out what’s wrong. That’s an incredibly...

Your New SEO Content Strategy

Your New SEO Content Strategy

If you’ve been following my recent posts, you’ll already know that artificial intelligence and semantic search are drastically altering the SEO landscape. Producing content still matters, but quality is now just as important as quantity. Posting a bunch of junk...

How Web Hosting Affects Your Search Engine Visibility

How Web Hosting Affects Your Search Engine Visibility

Web hosting is something every small business has and uses, even though most business owners don’t really understand how it works or what they are paying for. In the past, that wasn’t such a big issue. These days, however, the quality of your web hosting package can...

7 Hidden Search Factors That Help or Hurt Your Google Ranking

7 Hidden Search Factors That Help or Hurt Your Google Ranking

As we move into 2017, I’m still meeting with the occasional business owner who thinks we are living in the same search engine optimization world as we were a decade ago. These men and women are convinced that keywords and links are the key to a prime position on...

What AI and Semantic Search Mean for SEO

What AI and Semantic Search Mean for SEO

When Larry Page and Sergey Brin first came up with the search algorithms that evolved into Google, the concepts they used were revolutionary. In the years since, they’ve been tweaked, refined, and even overhauled. Through it all, however, the main determinant of...

5 AdWords Metrics You Need to Keep a Close Eye On

5 AdWords Metrics You Need to Keep a Close Eye On

If you’re the kind of person who loves working with math and statistics, then you’re bound to enjoy pay-per-click advertising. Once the campaign planning and creative work is done, the whole thing is driven by numbers, and specifically ways to improve them. On the...

Do Your Pay Per Click Campaigns Make Sense?

Do Your Pay Per Click Campaigns Make Sense?

For most business owners, pay-per-click advertising is all about turning clicks into money. So long as they have the right keywords or demographics and offers in place, they tend to assume everything will work out the way it’s supposed to. What many of these otherwise...

How to Spend Less (and Get More) From Google PPC Advertising

How to Spend Less (and Get More) From Google PPC Advertising

If there is one thing I’ve learned from speaking with dozens and dozens of business owners about pay-per-click advertising on Google, it’s that they all want two things: to spend less of their marketing budget and to get better results. In the world of traditional...

What Makes Facebook Advertising Different?

What Makes Facebook Advertising Different?

A lot of marketers who have had great success with Google AdWords were particularly excited to see Facebook rollout their own pay-per-click advertising platform. Most assume that, because they had done well with search advertising, they would be set up to do great...

3 Keys to a Healthy AdWords PPC Account

3 Keys to a Healthy AdWords PPC Account

Google AdWords can be used to bring targeted prospects your website quickly and inexpensively. It can also be used to throw away huge chunks of money on worthless clicks if you aren’t careful. Unfortunately, many business owners don’t realize they are wasting their ad...

Great Business Uses for Your Social Media Accounts

Great Business Uses for Your Social Media Accounts

The profiles you have on Facebook, Twitter, and other social media platforms to promote your business have good and bad uses. That’s something most business owners find out as they try to engage buyers on each site, they discover what does and doesn’t work. That...

7 All Too Common Social Media Marketing Mistakes

7 All Too Common Social Media Marketing Mistakes

Within the growing world of social media marketing, there are essentially two types of business owners – the ones who are seeing great results from sustained and consistent campaigns, and the ones who wonder what they are doing wrong. If you fall into that second...

Social Media Marketing Rules to Live By

Social Media Marketing Rules to Live By

Social media marketing is currently at a place where search engine optimization was ten years ago, or web design was a decade before that. Namely, we’ve reached a point where business owners and leaders at every level are beginning to understand that there is enormous...

5 Keys to a Strong YouTube Video

5 Keys to a Strong YouTube Video

YouTube has been dubbed “the world’s second-largest search engine” by many in the Internet marketing industry, both because it is owned by Google and because it draws in billions of monthly visits. But, even though there is clearly a lot of marketing power within the...

Are You Using Facebook Correctly?

Are You Using Facebook Correctly?

As a user who wants to keep up with friends and family, there’s really nothing complicated about Facebook. You post a few vacation photos, like items that catch your interest, and accept friend requests from people you know and enjoy communicating with. Things get a...

Two Web Design Details that Customers Always Notice

Two Web Design Details that Customers Always Notice

Work in and around web design for long enough and you will soon realize that generating conversions is often about getting the little things right. Big changes to layouts and visuals matter, but when you’re trying to squeeze every last conversion out of your pages,...

Important Questions for Your Next Web Designer

Important Questions for Your Next Web Designer

New web design clients ask a lot of questions. But, from my side of the desk it’s easy to see that they don’t always ask the right ones. That’s because they tend to think about things like portfolios and fee quotes – which are undoubtedly important – while overlooking...

Your Web Designer Needs Help (Here’s How to Give it)

Your Web Designer Needs Help (Here’s How to Give it)

In the minds of web design clients, the major steps towards getting a new site online involve choosing a vendor, writing a check, and looking at mockups. These are all critically important parts of the process, of course, but they ignore an important detail: your web...

The Importance of Social Media Crisis Management

The Importance of Social Media Crisis Management

Social media is a great tool for any business to utilize in marketing and engaging with customers. Your business could reach a large audience through social media and do it quickly. Though this technique could add great value to your business, it also could potentially come at a price. Problems are inevitable, and social media is a way for people to communicate the love or distaste for your business. How a business reacts to these potential problems makes all the difference.