Biondo Creative Blog

How Small Businesses Can Get a Web Design Advantage

It’s not enough for today’s small businesses to have good websites, or web presences that are professionally designed. If they want to turn a profit and stand out in the eyes of customers, they need to get a leg up on the competition. That’s because others in the...

Could the Wrong Web Hosting Package Kill Your Website?

Could the Wrong Web Hosting Package Kill Your Website?

In my experience, most business owners pay a lot of attention to things like web design layouts and search engine optimization plans. But web hosting packages? Not so much. In fact, I think the majority either select the one with the lowest cost, or simply use a...

How to Optimize Your Website for Google and Customers

How to Optimize Your Website for Google and Customers

Marketers can sometimes feel as if they are caught in the midst of a tug-of-war between Google and the real-life searchers who actually buy products and services. That’s because maintaining high search visibility used to involve stuffing pages with repetitive keywords...

What Makes a Website Great?

What Makes a Website Great?

Every business owner or executive who meets with me wants a great website. Otherwise, they would simply download a DIY web template and hope for the best. But, many who grasp the importance of having a strong web presence can’t actually describe what they think it...

Do You Need a New Website?

Do You Need a New Website?

Often, potential customers contact me because they know they need a new website. That’s not always the case, however. There are business owners and managers who really aren’t sure whether they need a new site or not. Or, they feel like they want a new website, but...

Is it Time to Audit Your Website?

Is it Time to Audit Your Website?

Every week, I hear from business owners who want to build a website, or improve their web presence. One thing they never call to ask about, though, is auditing the website they have. I suspect it’s because a lot of business people haven’t heard about website audits...

Are You Making the Most Common Online Marketing Mistakes?

Are You Making the Most Common Online Marketing Mistakes?

Ask someone who has experience in any field, and they’ll tell you they are able to spot a lot of common errors from the outside looking in. Chefs constantly see home cooks burning their meals; driving instructors watch as those around them fail to use turn signals...

5 Statistics That Tell You if Your Website is Healthy

5 Statistics That Tell You if Your Website is Healthy

As a rule of thumb, business owners love web design and hate web analytics. Or to be more accurate, they like looking at new layouts and images, but grow bored and frustrated when it’s time to get deep into the stats provided by their websites. That’s unfortunate,...

The First Step to a Perfect Business Website

The First Step to a Perfect Business Website

Typically, a meeting between a web design team and a potential client goes something like this: the business owner or executive says a few things about what they might want, then the web designer shows all the great things they can do. Portfolios are shown and budgets...

5 Tips for Better Blog and Social Images

5 Tips for Better Blog and Social Images

If you’ve ever read a blog or scrolled through your social feed, much less posted these items yourself, then you already know how important it is to pick the perfect image to accompany your message. People notice visuals first, and often decide whether or not they’ll...

A Step-by-Step Guide to Writing Great Web Content

A Step-by-Step Guide to Writing Great Web Content

Are you one of the millions of business owners or marketers who knows you need more and better web content, but can’t seem to motivate yourself to sit down and write? Do you dread the thought of facing a blank screen, but can’t afford a high-powered copywriter to turn...

5 Things a Web Designer Needs to Know

5 Things a Web Designer Needs to Know

If you visit a full-service web design and Internet marketing agency (like mine), you’re going to find a team of creative professionals who can do a lot of things for you. We can build a website that suits your company, helps you to attract buyers through Google and...

Is Your Website Ready for 2017?

Is Your Website Ready for 2017?

As 2016 comes to a close, a lot of business owners will be looking back on a frantic year and asking themselves: Is my website ready for the next set of challenges, competitors, and search engine algorithm updates to come? If you’re one of the millions who doesn’t...

How to Lower Your Google AdWords Cost-Per-Conversion

Signing up for Google AdWords and creating your first paid search advertising account is easy. Using pay-per-click to turn a profit is considerably more difficult. One is a matter of following a few steps, while the other involves planning, research, and a commitment...

5 Ways to Write Better Blog and Social Headlines

5 Ways to Write Better Blog and Social Headlines

If you want potential customers to zero in on your content, you have to hook their attention with the right title or headline. Unfortunately, a lot of marketers are in such a hurry to get their writing and posting finished, that they overlook this key detail and lose...

What’s Missing From Your Business Website?

What’s Missing From Your Business Website?

There are a lot of different ingredients that have to be included in a modern business website. So many, in fact, that it’s easy for business owners (and the creative teams they hire) to overlook important-but-obvious details. When that happens, the website isn’t as...

What SEO Success Looks Like

What SEO Success Looks Like

A lot of clients come to me because they want to find more success search engine optimization. Curiously enough, though, they sometimes have trouble describing what that success would actually look like. Many assume that when SEO is “working,” they’ll have a top...

How Do You Find Real Value in Web Design?

How Do You Find Real Value in Web Design?

Now more than ever, business owners and marketing executives have numerous choices when it comes to getting a new website. There are big advertising agencies, boutique web design firms, freelance creative professionals, and even online web template services. Each of...

The 4 Foundations of a Strong Google AdWords PPC Campaign

The 4 Foundations of a Strong Google AdWords PPC Campaign

Wondering how you can get Google to send you more of its 2 billion + daily searchers to your website, but don’t want to wait weeks or months for your search engine optimization campaigns to kick in? Or, are you looking to test out a new idea or concept, and want to...