Lately, the marketing world’s buzzing with new AI Marketing Agencies popping up and new acronyms hinting at AI Marketing concepts like GEO (Google Experience Optimization), AEO (AI Engine Optimization) — and predictions that SEO is dead.
Let’s get one thing straight: SEO isn’t dead. It’s just not as flashy as the new buzzwords.
Yes, we should all be thinking about how to show up in tools like ChatGPT, Gemini, Perplexity, and Claude. But the truth is — the same good digital marketing hygiene that’s powered smart marketing for years is what will help you win there, too.
This isn’t about chasing algorithms or tricking AI. It’s about consistency, clarity, and credibility.
Here’s what that looks like in practice:
- Build a technically strong website.
Make sure your website is fast, mobile-friendly, secure, and easy to use. AI and Google both reward experiences that serve people well. - Write content that answers real questions.
Don’t overthink it — just be helpful. The same content that ranks well in Google will be what AI tools quote, summarize, and reference. - Create connections online and offline.
Backlinks, citations, partnerships, community involvement — they all build the kind of digital footprint that algorithms trust. - Optimize your Google Business Profile.
Make sure your business info, photos, and reviews are accurate and consistent across the web. - Deliver a great product or service.
Because no marketing tactic beats genuine customer satisfaction — and no review strategy works better than earning real praise.
The Real Advantage: Consistency
Success doesn’t come from the latest acronym. It comes from showing up consistently, doing the fundamentals well, and building a reputation that AI and humans alike can trust.
So while others chase the next shiny thing, stick to what works:
Do great work. Tell your story clearly. Be findable. Be helpful.
That’s how you rank — whether it’s Google, ChatGPT, or whatever comes next.
Stop chasing trends and start building momentum.
If you want to improve how your business shows up in Google and AI search results, contact us.
We’ll help you focus on what really works — consistent, strategic, and measurable growth.